The Influence of Video Email in Email Marketing
Email marketing is one of the earliest forms of Internet marketing since ordinary consumers got hooked to dial-up Internet. With so many people having e-mail addresses, advertisers that are hoping to make some extra money for themselves with the mindset of helping other people, these advertisers resorted to sending their offers directly to their inbox. Since Internet connections were slow at the time, video email marketing couldn’t be used.
The messages often contained convincing messages that describe the product, service, or offer along with a link that leads to the opportunity or product webpage. Then viewers are supposedly captivated with the offering assuming that the webpage is convincingly designed which can then lead to a sale or referral that benefits the advertiser.
As these e-mails started circulating around inboxes more often, people started treating these items as spam. Some web users ignore the email because the content doesn’t look very convincing and the offering could be a possible scam. With the increased technology of spam filters by many of the online web providers, making e-mail advertisements are increasingly difficult.
Nowadays, however, Internet speeds are much faster and compression technologies are far more advanced to allow multimedia content like video to be streamed quickly with good visuals and sound. Combined with the latest video marketing software, advertisers are creating their own video email marketing campaigns to convince their leads to go on with the purchase of the products being offered or any available opportunities for the visitor to take on.
Video emails are quite similar to standard emails, but they do not contain as much text since all is needed is a link to the site where the video will be. From there, visitors can enjoy the visuals, graphics, and, other effects of the video while understanding more information about the product and service being advertised.
Videos are designed to increase the conversion rates of visitors to actual sales. Existing advertising methods in gaining traffic to the website will still be used while the videos themselves serve as the main spotlight for people to believe what they are actually seeing on the website.
Multiple videos may be made to further convince and guide people if there is any registration process that needs to followed. For instance, a person may need to fill up a web form with a valid e-mail address in order for them to get a special video email that leads to a video demonstrating a more detailed overview of the website.
Video email marketing is highly advantageous in modern Internet marketing because of the many free places videos can be hosted including YouTube and other free hosting sites. They have influenced the way emails are made and how new websites are designed with the video in a good spot where viewers can’t miss or resist playing it. Video marketing is here to stay and marketers are always trying to find new and creative ideas to make their videos better and more convincing than ever.
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