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Make My Own Website – Efficient WordPress Websites With WP Super Cache

By on July 13, 2012 in !Randy Roedl Internet Marketing, affiliate marketing, wordpress, Wp Headers, Wp Themes

Make My Own Website – Efficient WordPress Websites With WP Super Cache

Online visitors are in a hurry. One of the important questions is how to make your own website run smoothly. It does not matter, if you have a large or small WordPress website, there is a probability that your site responds with delay.

This is because when a visitor searches for specific information, the result is found by sorting through the website’s database and generating the content to display. To improve this process, you should use the WP Super Cache plug-in.

Caching is a method of create a static copy of your website in a temporary place. This technique allows quicker response when a search for information is done. The location of cached information is always the first area to look upon. Therefore, if the needed information is cached, your website can immediately provide information being searched for.

This static copy of your website is available to all of your visitors. More or less a 100% of the users in your website are served with cached information. And because of this, the search mechanism will not overburden your server.

This allows for processing of other important tasks by the server. Thus, your website can be loaded on an explorer in the most efficient way possible because your server can be fully dedicated in doing only that.

The major benefits of employing WP Super Cache plug-in your website are:

It frees your server of processing tasks because a cache file can be used in replacement of searching through the whole database.
A server with correct load can be expected to perform well even when there is high volume of traffic in your WordPress site.
Users of your website will never experience any form of slowing down since the memory in your server can be used to balance system processes.

WP Super Cache plug-in is very easy to use. You may think that its purpose is quite complicated but the installation and usage is not. Simply follow these steps and make WP Cache plug-in immediately work in your WordPress website.

Before installation, you should make sure that no other version of this tool is installed as plug-in. If there is one, remove it first before installing the new one.
Download the latest version of WP Super Cache.
Install WP Super Cache
Right after that, go to the plugin’s configuration section (under Settings/WP Super Cache) and change the status to ON.
On the same screen, in the “”Mod Rewrite Rules”” configuration section, update the rules by hitting the button there.
There are also instructions how to update your /wp-content/cache/.htaccess file (just easy copy and paste)
Save the settings and you are ready to go.

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WordPress Websites All The Rage As SEO Strategies Evolve

By on July 11, 2012 in !Randy Roedl Internet Marketing, affiliate marketing, wordpress, Wp Headers, Wp Themes

WordPress Websites All The Rage As SEO Strategies Evolve

WordPress was once perceived as just another open source platform, created for a “”learner driver”” in the technology game. This has changed. WordPress is not just a platform for bloggers; WordPress is a platform with great potential and ROI for small and medium-sized business owners.

In recent times, due to the ongoing evolution of the web for push-button publishing and optimised user experience, WordPress websites have gained much favour in the small to medium business space. Why? WordPress blogs are becoming well-known as being superior content management systems that allow business owners to easily manage their site in order to meet the changing demands of their business as well as to optimise for organic search and integrate their site with the explosion of social media.

WordPress – Low Cost, High ROI

In a rapidly changing digital marketing landscape, many of the complex programming languages and high priced website services, with bespoke content management systems are facing large degrees of difficulty, and increased development costs to keep up with the fast paced changes being brought about by industry leaders such as Google and Facebook. Business owners don’t want to continually live in revision mode when they have to wait for developers to figure out how to make their website do what needs to be done. Because companies large or small nowadays have to justify every dollar spent, WordPress offers an excellent return on investment with minimal maintenance costs.

From its humble beginnings, WordPress has evolved with a robust and active global development community It’s superior features, and the ability to develop customised templates and useful plug-ins with easy-to-integrate functionality (which is proudly shared amongst developers at little to no cost) makes it an attractive prospect to many small to medium business owners and entrepreneurs.

WordPress Development There are expert WordPress website developers building websites for small to medium businesses all across and beyond. They will work with you to build an affordable, search engine friendly, fully customised WordPress website which will help you meet your online objectives. Whether you want them to set you up so you can run it on your own or are looking for full service website leasing services, touch base with us so they can help you put WordPress to work.

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Search Engine Marketing Company

By on July 10, 2012 in !Randy Roedl Internet Marketing, Internet Marketing

What to Look for in a Search Engine Marketing Company

A Search Engine Marketing company or SEM company is one that can help you promote your website by increasing their popularity with the search engines. In order to do well in your business nowadays, you need to have an online presence–and not just any online presence. You must have a strong online presence. The reality is that most consumers are searching online for the products and services that our businesses offer. They are not looking in newspapers, or in the yellow pages, or at the advertisements on the street. They are looking online. And if you want to survive, you need to come up when they search for the products or services that you sell.

A Search Engine Marketing company can help you with this. Search Engine Marketing (SEM) is what we use to get customers to our site when they do a search in their search engine (like Google, Yahoo, or Bing). It is what will get your site to come up instead of your competitors’ sites, for example. In general, it involves using both paid search engine listings and submitting your website to the various search engines and directories. The main goal of SEM is to increase your reputation and brand awareness. This not only increases the amount of visitors to your site, but also the likelihood that the visitors will buy from you.

Those who work with you in SEM will first tell you that there are really no free links. One of the main activities of SEM is building one-way backlinks to your site as this is a powerful way to get your site ranked will with the search engines. While there are ways to get one-way backlinks for free, these do take precious time. And time is money. How much time you spend on your link building should vary according to the profits you will make when you achieve top rankings in the search engines. So ask yourself if your time invested is worth the amount of sales you will generate when you get to the top of the search results. You also want to take other aspects into consideration, such as the demand for the product you are offering your competition — that is a big one. You’ll have a hard time competing as a newcomer if your competitors are spending thousands of dollars each month in link building.

An SEM Search Engine Marketing company can help free up your time and catch you up to the big guys in your market. Or, if you don’t have big spenders on link-building as competitors, then you’ll have more of a chance to shoot up in search engine rankings and sales. Take the time to analyze what you want out of an sEM company and how much you have to spend. Be realistic about your goals and the resources that you have available to you, and make sure you pick a company that allows you to be involved in the sEM process.

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Search Engine Optimization Training

By on July 5, 2012 in !Randy Roedl Internet Marketing, Internet Marketing

Search Engine Optimization Training

Search Engine Optimization training (SEO training) is necessary if you are new to the worldwide web and want your website to be successful. There are several SEO training courses that you can take advantage of. Here are just a few of them:

Seobook.com, run by Arin Wall, is the largest online SEO training course available and you can attend this course without even leaving your home. The training program provides hundreds of articles and videos, advanced SEO tools, and practical tips to help you market your website, obtain the best search engine rankings, get better website monetization, and improve conversion rates, among other things. SEObook.com works for one-man-show websites as well as large corporations and the material is presented so that you can just go along at your own pace.

Excel-Your-Business.com offers training that focuses on the best way to optimize your landing pages, offline and online web analytics, link-building and ROI (return-on-investment) conversion. It extensively covers both national and even very local search engine marketing strategies and the seminars offered are geared to help usiness owners and executives that are just learning or who have fallen behind on what is necessary in SEO (Search Engine Optimization) and SEM (Search Engine Marketing) terms. Jason Lavin conducts these seminars follows through with step-by-step examples to emphasize the main points.

WebiMax is renowned worldwide for being one of the most reputable online marketing firms. The company has been on MSNBC, The Wall Street Journal, Entrepreneur Magazine, Inc. magazine and other reputable media outlets. Located in New Jersey, this company boasts more than 45 full time employees who adhere to the full-service approach to web-based marketing. The company works with large corporations as well as new start-ups and grants the same importance to each. Ken Wisnefski leads this search engine optimization training, using the experience and knowledge that he has acquired in his more than 10 years of successful internet marketing. Another unique advantage of WebiMax is that it does not require you to sign any long-term contracts. Rather, you can take advantage of the training on a monthly basis. All new customers get a free marketing analysis to help you decide it WebiMax is the right training for you.

4MoreHits focuses on improving your website’s structure, content and reputability in its Search Engine Optimization training. All employees are SEO experts, with over 10 years experience in Search Engine Marketing as well as Automotive SEO. Their focus is on how to use relevant keywords through extensive keyword analysis. Keywords are the key and all other efforts will be wasted if you do not get this crucial step right. The 4MoreHits team, in addition to Search Engine Optimization training offered, makes sure that your website is set up correctly and eliminates and bad links, missing meta-tags, and other small details that can bring your website up to the top of search engine ranking.

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Search Engine Ppc

By on June 30, 2012 in !Randy Roedl Internet Marketing, Internet Marketing

ToP Search Engine PPC Platforms

The most popular search engine PPC program is Google AdWords which reaches over 10 billion web pages and 100 different language versions. The benefits of using Google are its inexpensive start-up cost ($5 dollars) and the amount of traffic you will get which is far more than that of any of the other search engines. Google also provides you with its Google Analytics program which helps you with which keywords you should be targeting in your PPC ads, a website optimizer, which allows you to test different variations of your web pages to see which convert better, and step-by-step tutorials that take you through the whole process of setting up a Google Adwords campaign. Most experts agree that it is a good idea to start out with Google Adwords because of the low start-up fee and the heavy traffic. Although it is expensive for competitive terms, you can still get away with not bidding too much on the less competitive longer-tailed keywords.

The Yahoo Search Marketing search engine PPC platform started out named as GoTo, then changed to Overture, and finally ended up as what we know it today: Yahoo Search Marketing. Yahoo charges a $30.00 start-up fee but then offers you 25 dollars of free ads. Yahoo focuses on sponsored Search and reaches over 80% of active Internet users. You can also reach your market through online publishers, newsletters and emails. So, instead of your ad appearing only in search rankings it will also show up next to content like articles and product reviews that are related to your business. You can also reach a local audience by targeting ads specifically for your geographical area. Yahoo also offers certain upgrades like the Search Optimizer which can automatically manage your keyword bids, and the Marketing Console which tracks how effective your online campaigns are. Each of these are available for a monthly fee. Free tools include the Keyword Selector Tool and the View Bids Tool, as well as a PPC ROI calculator and CPM ROI Calculator.

Microsoft adCenter (Bing) is relatively new in the big names of search engine PPC but is very popular since it offers a large range of features, costs only $5 to sign up, and is targeted towards a buying market where the competition is not as high as Google and Yahoo, and so the amount you pay per click is lower. You can take advantage of the keyword research tool which gives you the past month’s searches for your keyword, other relevant keywords, and the present month’s traffic for those keywords. The tool also shows trends for each keyword.

It is generally recommended that, if you are new to PPC, you start with just one search engine (preferably Google Adwords), learn how that works, and then move on to others if you feel that it might be worth a try.

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Search Engine Ranking Tool

By on June 25, 2012 in !Randy Roedl Internet Marketing, Internet Marketing

The Search Engine Ranking Tool

If you are going to succeed in your online marketing, you’ll need a search engine ranking tool, or more than one. While a simple and appealing website is a good place to start, it won’t bring in any traffic for you unless you are optimizing it well in terms of content, keywords, and backlinks pointing from another website to yours. Any tool that can help you figure out your keywords, where and how often to place them in your site, or where and how to get backlinks, would be useful. Luckily there are many of them out there. The features and goals of each vary greatly as do the prices. Some of these tools are completely free or offer a free trial. Some charge a monthly membership. And others require a one-time payment.

The first search engine ranking tool that you need is one that deals with keyword research. If you’ve been involved in marketing your website for any time at all, you know that you need to write your content to revolve around certain keywords. Keywords are the terms that people are typing in on the Internet to find what you are selling. If you can use these exact same keywords in your website, you are starting off on the right foot. It is extremely easy to find the keywords that people are typing in — and it’s absolutely free. Just go to the Google Adwords Keyword Research Tool and type in a general term for your business to see what comes up. Other keyword research tools include Wordze, Keyword Discovery, and Wordtracker.

You’ll also want a tool that deals with web analytics. Basically, these types of tools give you data so that you can decide which keywords are working for you and which ones aren’t. Just some of these types of tools are Google Analytics, Google Website Optimizer, Microsoft Adcenter Analytics, Piwik, and Site Meter.

Next we get into the SEO software packages that you can put to use on your website. There are too many of these currently available to mention all of them. But some of the most popular include SEOElite, IBP Promoter, Web CEO, Total optimizer Pro, Weblink SEO, Solo SEO, SEO Studio, SEO Toolkit, and SEO Administrator. These software packages can help you put all of the SEO details together so that they flow and interact in a way that moves your sight up in ranking. Many of these tools also provide training about link-building strategies and other SEO aspects.

The last sort of search engine ranking tool falls under the miscellaneous category and includes things such as toolbars and browser extensions. Bookmarking tools might also fall under this category. SEO toolbars make finding information and analyzing it very easy. Just click the button and you are provided with the type of SEO information that you are looking for.

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Twitter is Cool

By on June 24, 2012 in !Randy Roedl Internet Marketing, affiliate marketing, article directory, article plugin, article themes, Blog Business, Blog Platform, Blog Posting, blogging, Blogs, Conversion, Domains, Free Reports, Google Adsense, Membership sites, Mobil Blogging, New Blogging, SEO, Themes, Traffic, Web Design, Websites, widgets, wordpress, World Internet Summit, Wp Headers, Wp Themes, Youtube Video

Twitter is Cool

Twitter is a new addition to the social networking society. Maybe it doesn’t have as many options for themes as some others. But is that all that social networking is about? Heck social networking has nothing to do with what kind of theme or background you have up on your profile.

With adding Twitter to your other social networking places, you can find even more people out there. Information on specific subjects too. All though there may not be anyone on any kind of social networks depending on the subject. Some things you will find are always hard to find.

To sign up on Twitter it’s a very easy and quick process. Make your screen name and finish the steps to sign up. Update your profile, putting what you’d like others to know about you. You can choose a different theme; however, there are not a ton of different choices. But you can change the background color to have a more unique page from others. Depends on what all you want others to see on your account.

You can put anything you want to up at Twitter; well don’t put up those obscene pictures. But maybe you just want to vent about something that happened to you. Or you love some Xbox or other games that you want everyone to know about. Almost anything can be posted on Twitter.

Maybe you have a new product that you’ve tried and it didn’t work the right way. Warn others out there to save the money you spent. Or just blog some nonsense it might actually be pretty entertaining to others. This is how a lot of the bloggers out there have been noticed. They just start writing and people pull up something and find this funny stuff that they might never have found before.

Twitter is just a great way for you get to know other people in other states, or countries. You can make some lifelong friends online. Or maybe even make a love connection finding someone who has the same interests as you. All kinds of things can happen on the internet. Maybe you’re a writer and you’re trying to get noticed, you never know who might spot your work and want to have you work for them. Perhaps you have a book that you’ve completed and someone sees the blurb that you put up on Twitter. Some people have connections and may help you to become published.

Really it’s a new way to socially network, and very easy to sign up. Research information through different links on Twitter too. Blog it up and tell others about your days. Do everything you can think of, and have fun meeting those people.

You may learn things that you never would have. Knowledge is out there to be found, and Twitter is a new way to go about that search. Don’t be left out of the loop, get your very own Twitter account and see what you can find out.

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Introduction to WordPress Themes

By on June 23, 2012 in !Randy Roedl Internet Marketing, affiliate marketing, wordpress, Wp Headers, Wp Themes

Introduction to WordPress Themes

Without a doubt, WordPress is one of the most popular blog and website creation tools. That is, WordPress.org which is the WordPress version that is hosted on the hosting company of your choice. WordPress.com is rather limited and is hosted on WordPress own servers. It is free, but you are limited to a small number of themes and the customizations options are limited. As long as you are willing to pay for your own hosting service, ie – Go Daddy, JustHost, MonsterGator, etc., WordPress.org is the way to go.

Most of the top blogs use the WordPress platform. By looking at these blogs, you can see a great variety in their design. In fact, many of them don’t look like blogs themselves, but look like traditional websites.

The reason for this is that WordPress allows users to create their own themes, and upload them to the WordPress website. Many people do this for fun or the good of the community. However, some create what is called a premium theme which is basically a paid version. Some of the themes offer a free starter theme, but a paid version gets you more features.

One of the strengths of WordPress is also a weakness. There are almost too many themes out there. It can get frustrating finding a theme that suits your purposes, especially after reviewing hundreds of similar themes.  To eliminate some of the frustration, consider the following:

What do you want in a theme. On one hand, there are people who are just interested in their blog writing, and they want it to look nice. Commercialization or ads do not interest them. On the other hand, there are other people who are interested in their blog, but would also like to make a little money.

This generally involves AdSense, banner ads, etc. However, the placing of these ads (or the HTML code that supports them) on a blog or website is of prime importance to the advertiser, and also to the website owner. You don’t want ads to distract from your website, but complement it.

WordPress accomplishes this by having areas of your blog where you can place widgets. Widgets are basically place holders where you can place a great variety of content. It could include a link page, a poll, a photo, text, or HTML code that generates an ad.  However, depending upon the theme, widgets will be in different places and different sizes.

The WordPress database allows you to search for specific elements of themes.

For example, when you search the WordPress database, you will find hundreds of themes that say “”ad sense ready.””  Many of these themes have only a few widget areas available for ads, and some have as many as 11 different widget areas.

Generally, the more widget areas the better in a theme, because no matter what your purpose, it gives you more flexibility. 

Another factor that comes into play is that many themes are highly customizable.  Don’t be deceived by the initial appearance, look at the option page before you move on.   Many themes have great features, you just need to choose the appropriate option.  Background image, color, placement of widget sidebars, etc. are all common things that can be customized.

Finding a theme you like is a trial and error process.  However, before you begin, have an idea on what you want to accomplish.  Do you want widget space for small rectangle ads?  Or do you want widget space that will accommodate skyscraper ads, leaderboard ads, and the other popular banner ad formats? Do you want a widget space that will accommodate a particular photo dimension format?

The process of looking for a theme you like is a daunting task, but if you have a general idea of what you want, it will make the process go faster.  With the thousands of WordPress themes out there, you are bound to find one you like.

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