Tips On Ethical Online Promotions From Your Dallas Internet Marketing Consultant

Many a Dallas Internet marketing consultant upholds integrity and honesty as a creed (and not just for company branding) when crafting promotional campaigns, while other marketers take off the kid gloves and do anything to convert a lead or make a sale. A lot of marketers do their work beyond the realm of what is acceptable, and model their marketing tactics on what is not. The way you think about business reflects in the marketing methods your campaign employs, and also influences the way leads, customers, and loyal clients see your company. Here are some things you and your marketer can do to ensure that your campaign and brand remain white-hat.

Avoid fake product scarcity. If you have a landing page or promotional e-mail that says you only have a couple of hundred pieces of a certain product, make sure that you do not sell beyond that specific number. Rarity is often seen as an indicator of quality and uniqueness, and this is what unscrupulous businesses and marketers bank on to sell products; even those that are not really special but rather mass-produced. If you use the rarity of a certain product as a motivation for customers to buy, you need to limit the quality. If you do not, it can be devastating if your consumers find out.

Stop pulling out your products and putting them back on the market repeatedly. Many marketers teach and duplicate this sales tactic; one that is called the takeaway. What these businesses do is sell a certain number of these products, and then pull them out with the intent to drum up sales when they put it back on the market sometime in the future. The purpose of this effort is solely to artificially create a more urgent demand at the next release.

Stop the sales-letter hype. Writing good copy that compels consumers to purchase your services or products can be accomplished by experienced promoters. While all of us are probably used to ads that stretch the truth a bit, copy that hypes the features or benefits of a certain product can bring your brand reputation down when buyers discover that most of what you say is untrue.

When it comes to establishing an online presence for a business and selling the products and services it offers, there are all kinds of different methods and approaches to promotions. To develop an effective marketing campaign that reflects the integrity of your brand or company, contact your Dallas Internet marketing consultant.

About the Author:
On the lookout for a Dallas Internet marketing consultant to help you promote your business? Katherine Smith specializes in Internet marketing, and writes articles that can help you establish your online presence, boost your site viewership, and get you more customers with the expertise of a professional Dallas Internet marketing consultant.

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