The Importance of choosing the right WordPress Theme
Once you have set-up your WordPress blog one of the first things everyone does is chooses the theme for their blog. You don’t need to keep the same theme and can change it anytime you would like. In the beginning when your blog is new I would just use a free wordpress theme that is related to your niche. There are hundreds of different free wordpress themes out there that you can use and many of them are very well done with great graphics.
As your blog starts to get older you’ll need to determine whether or not you want to keep using the free wordpress themes or if you want to adapt a custom wordpress theme to your blog. Normally what will determine this is whether or not your blog has any traffic or revenue. If you have traffic and are making some money off of your blog then I would recommend getting a custom wordpress made for your blog. Once you have a custom wordpress theme it’s like jumping up the ladder in blogging and makes you almost like royalty. Most readers will stay on custom theme blogs longer than other blogs as well because when you use a free wordpress theme people see those everywhere, but when you adapt a custom theme your readers will have never seen any blog like yours before.
WordPress themes have come down in price over the past couple years and you can get a great custom wordpress theme for under $200. This isn’t a small investment for a blog that isn’t making money and isn’t a very wise investment either. If you have traffic on your blog though, and making some money off your blog then spending $200 won’t seem nearly as bad. It should also help increase your traffic and revenue so it’s a wise investment in some situations. Make sure you have established traffic and revenue before spending money on any theme though, this is because a lot of blogs will never make any money. The last thing you want to do is spend a couple hundred on your blog and it never make any money.
If you look around the blogosphere you’ll notice that most of the established and authority blogs all have custom themes that look amazing and unique. It helps to retain traffic and also assists in increasing your return visitor traffic. If you’re a designer and coder then you can most likely make your own wordpress theme and if you can do this then you should definitely do it for all of your blogs. You don’t need to wait for traffic and revenue if you can do the work on your own time because it isn’t costing you any money.
When you decide to implement your own custom wordpress theme to your blog make sure that it stands out and is unique. You don’t want to spend money on a theme that looks similar to another theme because that defeats the purpose. The purpose of a custom theme is to stand out to your readers and to retain the traffic you build to your blog. Try to add some new features to your theme that you can’t find on other blogs or try changing the layout of the conventional style and making your own style. Always make sure that you use a custom logo or mascot for your theme as well because this will help brand your blog, especially a mascot.
As you can see the importance of your wordpress theme is very important and there are many reasons you should be considering when choosing a theme. If you’re choosing your theme for looks only then you aren’t doing enough. You need to think about how many people are doing that as well, because many do and end up with the same free wordpress themes. If your blog can afford to invest some money into it then I would first spend it on a custom wordpress theme.
A custom wordpress theme will also help you sell your blog if you ever decide to sell it in the future, and you’ll be able to fetch top dollar for your blog. So your themes is more of an investment then anything else, but if money is tight then wait until your blog is making money before spending money on a custom theme. If you’re using free wordpress themes then you should consider switching your theme every month or so, this is so that your readers don’t get bored of the same theme. You should try switching your theme with a newly released free theme each month as then your visitors will be less likely to have already seen the theme.