You Need to Invest In Content

You Need to Invest In Content

When you start out blogging it seems like a lot less work then it actually is and soon after posting daily on your blog and doing the marketing and promotion you’ll soon see its hard work. Now there are great benefits for people who work hard building their blogs though and many people can earn a full time income from blogging but the most important thing to remember is that your content is king. Without amazingly good content on your blog you won’t ever get to the point of being successful and you’ll be completely wasting your time unless your goal is just to write to a small audience.

Investing in content means one of two things either you invest the time into writing great content or you invest the loot to have a writer create content for your blog. When you buy content you need to ensure that you check it in copyscape to make sure it’s 100% unique and after that you can post it to your blog. Writers cost anywhere from $5-$20 per article so there not cheap but at only $5 for an article if you can find a good writer it’s worth it.

If you aren’t looking to invest any money then you’ll need to invest time in researching and creating content that people want to read on a daily basis. I find it hard to continually write everyday on my blogs so I usually always have a writer I can rely on to create the days post when I don’t feel like it. It’s important to outsource work sometimes because often your hour of time is worth more then the $5 you’d pay to have it written. If you can make more doing something else then you should outsource the content and just watch your blog grow.

Many professionals say the money is in the archive so if you have an aged blog with good unique posts then you’ll always make your investment back which is one good thing about blogging. You need to do it by the book though or else your sale price will drop a lot and could become non-sellable if you were to do something as serious as to have the blog banned in the search engines for some reason. If you invest money in content make sure you spend the time submitting the content to social bookmarking websites so that you can benefit from the content and start making money back to cover expenses. It can take time for your content to rank but if you target longtail keyword phrases then you stand a great chance at being able to get high search engine rankings.

Try not to write content that every other blog is writing about especially if you’re in a niche like tech or entertainment. These niches often you’ll notice all the blogs have the same material as the authority blogs in the niche, this gives the reader no reason to read your blog when they could read the authority blog and get the same information. This is why you need to think of creative ideas and topics to write about and then start jotting down notes. The more content you can add to your blog the more traffic and potential revenue you’ll earn, which means you should try posting as many posts as you can every day to your blog. Try to remember that you blogs content is what will keep it running and keep the readers coming back so invest in your content and you’ll be glad you did.