Website Photography? Only One Choice! (Poor Quality Photo’s HURT Conversion!)

After my earlier post on the results I’ve received from using high quality “action shots” on websites, I’ve had a few readers email me and ask me how to get good quality photographs to use on their websites.

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My answer is easy. All of the pictures used on my website (and many of my client’s sites) are all taken by the same person. (The ONLY person I trust for my sites pictures.)

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Mary Mazzullo from www.SeminarPhotography.com.

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In fact Mary has taken the pictures that just about EVERY top marketer or speaker I know uses on their websites.

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As the “Conversion Doctor” I have ample test data that supports the fact that using high quality photo’s can dramatically increase the conversion rates of most websites.

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In fact just ONE of the poses Mary took for me has improved the opt-in rate of the page it’s on by over 37%!

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But… The flip side is also true. Poor quality pictures can actually injured conversion rates.

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Your visitors will judge the trustworthiness and professionalism of your website and company, by the quality of the images that appear on your site.

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So it’s critical to make sure that you only use top quality pictures.

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The good news is… (more…)

\nTags:Building Trust Landing Page Conversion Marketing Multivariate Testing Offline Marketing On the web Marketing Split Testing Success and Mindset Testing and Tracking Web Usability Website DesignBuilding Trust, Landing Page Conversion, Marketing, Multivariate Testing, Offline Marketing, On the internet Marketing, Split Testing, Success and Mindset, Testing and Tracking, Web Usability, Website Design

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