Want People to Take an Action on Your Site? POINT It Out!

It always amazes me when web designers try and hide the primary call to action on a page or make it “blend in” with the overall design.

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Time and time again my test results have shown that the bigger, bolder and more obvious you make your primary call to action, the higher your conversion rates will be.

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Larger buttons, high contrast borders around buttons, arrows pointing at your calls to action… These are all ways to draw more attention to the action you want visitors to take.

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Well… Here are the results of yet another test that illustrates this principle.

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The following test was conducted on one of my coaching clients forced opt-in pages.

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In this test we wanted to see if using a large “action shot” picture of the client pointing at the opt-in box, would help boost conversion rates.

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In the control version we used his standard opt-in box area, with no image.

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In the test version we used a pic similar to the one below.
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(To protect the client’s niche I’m not showing the actual test version. This is just an example from one of my own squeeze pages.)

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Here are the results:
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\nTags:Landing Page Conversion Multivariate Testing On the internet Marketing Split Testing Testing and Tracking Website DesignLanding Page Conversion, Multivariate Testing, On the web Marketing, Split Testing, Testing and Tracking, Website Design

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