The Importance of Having a Good Landing Page

The Importance of Having a Good Landing Page

The internet is still expanding at an enormous rate of knots, and many people are now using it as their prime source of income. There are literally millions of websites, and many of them are plying for a portion of the same trade; in other words they are competing with each other for a slice of the same market. In such a fiercely competitive environment, it is vitally important that your own website stands out from the crowd.

There are two main issues to consider. The first is driving traffic to your website, and the second is capturing that traffic when it alights on your site. Much has already been written about how you can drive increasing quantities of visitors your way, but when you stop to think about it, unless you can spark your visitors’ interest the moment that they actually land on your website, you are likely to miss the opportunity of turning that visitor into a paying client.

This is where having a great landing page comes into its own right. But what is a landing page? A landing page is the literally the page of your website that a visitor lands on. It is the first thing that any visitor sees of your site and that is why it is so important to grab your visitor’s immediate attention. Once you have gained their attention, you have immediately increased your chances of making a sale a thousand-fold.

As well as grabbing your visitors’ attention, a well designed landing page will then entice that visitor further into your site. The number one priority is of course to make a sale, but this is not the purpose of the landing page itself. In reality, most people do not make a purchase on their first visit to a website. Yes it does happen, but most sales rely on piquing the visitor’s interest and then drawing that visitor back, time and time again, until they are convinced to make an actual purchase. The average number of visits that it takes to clinch such a sale is seven.

So the key thing is to engage your visitors in a way that will encourage them to return to your website. Good landing pages need good design. Your landing page needs to be aesthetically pleasing. When your potential client regards your website for the first time, you want to make them feel that your site presents a professional image. No one will even dream ofmaking a purchase if your website looks cheap and tacky.

Your potential clients must feel comfortable, and must have a belief in the integrity of your product or service, and they should be made to feel that they will get good value for money. No one likes to waste their hard earned cash, so generating this feeling of confidence and security is all important.
The best Landing pages are designed to entice. They will often lead visitors to another page within the website that is set up with the intention of signing your visitor up to a newsletter, or signing on for some form of free gift. The important thing is to gain your visitor’s contact information so that you can keep in regular touch with them reminding them about the benefits of your product and/or service and keeping them up to date with any offers that you may be making.

Remember the seven visit average to making that all important purchase. Make sure your landing page is well designed to captivate that initial interest, and that you can gain your potential clients details in order that you can keep in touch and gently nudge them from time to time until they decide to buy.