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SEO Tips for Your Blog

By on August 27, 2011 in !Randy Roedl Internet Marketing, Blog Business, wordpress, Wp Headers, Wp Themes

SEO Tips for Your Blog

There are lots of different things you can do to increase the SEO of your blog and you should try to make sure that you work on all of the different aspects. Working on only a couple aspects of SEO will result maybe in a bit of search engine traffic but it won’t give you the results that you’re aiming for. There are both off site SEO techniques and on site SEO techniques that you need to work on and you should make sure you work on both but in this article we’re strictly going to discuss on site SEO tactics that you should be implementing regularly.

The first and definitely most important on site SEO tactic is content, you need tons of it to rank well. You should try posting on your blog everyday if possible so that you can add up the amount of content on your blog quickly and also so it appears to the search engines that you’re updating your blog regularly, which is another important of on site SEO. You need to make sure you update your blog enough so it looks like you’re still posting on it or else your search engine rankings will begin to slide. When you post new blog posts try and have each one targeted around a set of keywords so that you can eventually rank for them and get search engine traffic. The more content you have and the more keyword optimized the content is the more search engine traffic you’ll get to your blog.

You should also make sure you interlink your content as best you can, and the best way to do this is to place a couple links from old posts into every new post you make. Then this way you’re interlinking will begin to reach deep into the blog and over time the entire blog will become indexed and start ranking in the search engines which is when the big traffic starts coming. Also make sure that you don’t have too many outbound links on your homepage and posts pointing to other sites. The links will take away from your search engine rankings and if it appears that you’re selling links then your search engine rankings could completely disappear.

Finally you should make sure that all of your blog posts are completely 100% unique content because Google will penalize you if you use duplicate content and it won’t get indexed in most cases. You should also make sure when you write blog posts to make sure there is enough content in them. You don’t want to post a bunch of small 25-50 word blog posts in a day instead post one or two 250-500 word articles so that there is actually something to be learned in the article. You need to provide content that people want to read and search engines love content as well and you won’t see many 25 word blog posts ranking in the top 10 in Google for any terms.

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Tips On Ethical Online Promotions From Your Dallas Internet Marketing Consultant

By on March 10, 2011 in Randy Roedl

Many a Dallas Internet marketing consultant upholds integrity and honesty as a creed (and not just for company branding) when crafting promotional campaigns, while other marketers take off the kid gloves and do anything to convert a lead or make a sale. A lot of marketers do their work beyond the realm of what is acceptable, and model their marketing tactics on what is not. The way you think about business reflects in the marketing methods your campaign employs, and also influences the way leads, customers, and loyal clients see your company. Here are some things you and your marketer can do to ensure that your campaign and brand remain white-hat.

Avoid fake product scarcity. If you have a landing page or promotional e-mail that says you only have a couple of hundred pieces of a certain product, make sure that you do not sell beyond that specific number. Rarity is often seen as an indicator of quality and uniqueness, and this is what unscrupulous businesses and marketers bank on to sell products; even those that are not really special but rather mass-produced. If you use the rarity of a certain product as a motivation for customers to buy, you need to limit the quality. If you do not, it can be devastating if your consumers find out.

Stop pulling out your products and putting them back on the market repeatedly. Many marketers teach and duplicate this sales tactic; one that is called the takeaway. What these businesses do is sell a certain number of these products, and then pull them out with the intent to drum up sales when they put it back on the market sometime in the future. The purpose of this effort is solely to artificially create a more urgent demand at the next release.

Stop the sales-letter hype. Writing good copy that compels consumers to purchase your services or products can be accomplished by experienced promoters. While all of us are probably used to ads that stretch the truth a bit, copy that hypes the features or benefits of a certain product can bring your brand reputation down when buyers discover that most of what you say is untrue.

When it comes to establishing an online presence for a business and selling the products and services it offers, there are all kinds of different methods and approaches to promotions. To develop an effective marketing campaign that reflects the integrity of your brand or company, contact your Dallas Internet marketing consultant.

About the Author:
On the lookout for a Dallas Internet marketing consultant to help you promote your business? Katherine Smith specializes in Internet marketing, and writes articles that can help you establish your online presence, boost your site viewership, and get you more customers with the expertise of a professional Dallas Internet marketing consultant. http://katherinegsmith.wordpress.com.

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