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The Five-step Strategy For Quality And Risk-managed Life Sciences Translations

By on March 16, 2011 in Randy Roedl

Companies in the life sciences industry face a particularly tough set of challenges in bringing products to the global marketplace, not least of which is delivering multilingual content. The importance of translating product information carefully and correctly cannot be overstated. As many companies can attest, errors in language translation can yield disastrous consequences, including patient injuries, product recalls, missed product launch dates, damage to their corporate brand, litigation and financial losses.
Managing translation into one additional language is challenging enough but when multiplied across two, five or ten languages, the process can become cumbersome, expensive and risk-laden, particularly if it is not managed in a centralized manner.
Merrill Brink International has supported hundreds of life sciences companies with the translation, localization and formatting of product development, sales and marketing materials. The following tips, based on our 30 years of experience, will help you select the most suitable LSP for your needs and get the most from that partnership.
Establishing best practices
The world of global product marketing is more competitive and moving faster every day, with more companies entering the international sales arena than ever before. Advances in design-to-manufacture technology have led to shorter product development cycles and accelerated time-to-market. Not surprisingly, companies are seeking ways to expedite translations for product, regulatory and marketing documentation into multiple languages without sacrificing quality or increasing costs.
Today, companies can reduce their risk and streamline the translation process by partnering with a qualified language services provider (LSP) that offers the right combination of expertise, infrastructure and resources to meet their needs.
To learn more, download the white paper at http://www.merrillbrink.com/thought-leadership.htm

About Merrill Brink:

Merrill Brink International (www.merrillbrink.com) is a leading provider of complete translation and language solutions for global companies and law firms, with special expertise in serving the legal, financial, life sciences, software, heavy machinery and corporate markets. A proven leader with more than 30 years of experience, Merrill Brink offers a wide range of language solutions including translation, localization, desktop publishing and globalization services.
For more information, please contact Merrill Brink, Tel: 888-601-9814; Email: translations@merrillbrink.com; Web: http://www.merrillbrink.com
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Joint_Venture_Marketing_Skills

By on June 29, 2010 in JV

Video Training Unplugged

Joint Venture is the easy money making way of capitalizing on the strengths of a group of partners. A quick and reliable way for your business to complete certain objectives with lucrative benefits to all the business undertaking joint venture. Joint venture marketing may also prove to be more lucrative than affiliate marketing

Joint venture marketing usually means an increase in web visibility, increased market growth, more customers, and incredible profits with high sales. For the users or customers you are targeting, the benefits may include a lot of saving in time and money plus getting added values from the business. All these factors make Joint Venture a successful business strategy.

The first and foremost quality of good businessmen is his ability to formulate good client relationships, which can ensure the long lasting trusting business relation. People buy products and services from reliable source which they can trust and which have proven to be of great use to them. Being accessible to the clients can help you in developing a good rapport with your clients. A loyal client base is key to a successful business so if you can enter into a joint venture agreement with someone who is well versed in maintaining client relationships, you will be doing your business a huge favor.

Secondly with market booming with new products and services every moment, there is a high need for creativity in your promotion. As every product you launch should be different, so too will it need a different marketing strategy. Finding a new set of joint venture partners for each product will help in this aspect. Clients do not prefer monotonous work; a change in your approach will even help you increase your clients. The ability to apply new ideas, which are not only informative, but interesting to a client at the core is the most sought after trait in good business deals.

Being resilient in your business gives you an extra edge. Any product launch needs a lot of patience matched with the skills. It may be frustrating explaining your plans again and again but look at the long-term benefits; it’ll show your clients and partners, you have positive confidence on your product. Results need time and as a businessman you should have the ability to wait for them calmly.

Lastly the most important skill that will sail you through all your deals is your ability to effectively negotiate and communication. This is effective in determining that both of the parties have an “all-profit” condition on the project. As profits are a huge motivator in any joint venture project, your potential partners will want to be sold on this idea early. So excellent communication skills are needed so that the businessman is able to communicate his goals in a precise manner.

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