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Tips to Make Money with your PPC Ads

By on October 2, 2011 in !Randy Roedl Internet Marketing, Blog Business, wordpress, Wp Headers, Wp Themes

Tips to Make Money with your PPC Ads

If you’ve begun implementing PPC ads into your arsenal of marketing, but are having trouble making money off of your ads then follow these tips. I will be sharing will you some tips that will help you turn your PPC ads into profit pulling machines. When you first jump into PPC ads it’s difficult to get a high quality score and it’s even harder to make a profit. If you try implementing the below tips into your PPC ad campaigns I can assure you that you’ll be happy with the results.

#1 – Always go for Long-Tail Keywords

Whenever you set-up a new campaign you should only target long-tail keywords in your campaigns. You need to think about what the person will search for when looking for the information on your blog. For instance if you sell doctor notes then instead of targeting doctor notes you could target phrases such as Fake Doctor Notes, Buy Doctor Notes among many others. The best way to find long-tail keywords to target in your campaigns is to utilize a keyword tool.

#2 – Target Buying Keywords

What I mean when I say you should target buying keywords is simple, you should think about what someone would search for when ready to buy a product. Bid on keywords with the product name, review keywords and comparing keywords. These keywords will turn in the highest conversion ratio and this is what you want to be aiming for in PPC campaigns.

#3 – Create Targeted Ads & Creatives

You want your ads and creatives to be targeted around a small set of keywords which are all highly targeted towards what you’re selling or promoting. The more targeted your ads are the higher quality score you’ll have and the better luck you’ll have with PPC.

Turning PPC campaigns into profits isn’t rocket science, but it isn’t simple either. When you first start out expect to have a small budget that you can waste for testing purposes. Take a few products from different niches and begin doing small tests on the niches. See which one converts the highest and which one is bringing in the most profit. Once you have a good niche that is converting well then start spending more on your campaigns in that niche.

When you run a PPC ad campaign you need to check the results each and everyday. If you don’t then you risk losing too much wasted money especially in the early stages. A lot of PPC ads is testing and once you find out what converts then you just need to ride that wave until it ends. Once it ends then you need to have other campaigns running to create your revenue. Never just rely on one product because you never know when the money from that product could stop rolling in.

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SEO Tactics All Bloggers Must Utilize

By on August 24, 2011 in !Randy Roedl Internet Marketing, Blog Business, wordpress, Wp Headers, Wp Themes

When you blog you need to make sure that you use all the proper SEO tactics that you possibly can in order to rank well in the search engines and it takes a ton of work to start ranking well. There are many things that you need to do, some being common and some being more advanced. In this article we’re going to walk through some of the common more basic SEO tactics that you should be using. SEO is a never ending process for your blog and you will always be trying to improve your SEO so that you can attract more traffic to your blog. The problem is beginning SEO because often most people have no clue where to begin, and quickly become lost in the hype.

The first thing you need to do is make sure that you’re optimizing your blog for the right keywords, and once you do that then you’ll be a lot more successful. Most people try targeting unreachable terms or terms without any search traffic and this results in low SEO conversions for your blog. To improve your search engine friendliness try optimizing your blog for keywords that you stand a chance in ranking for and also make sure you’re optimizing searched phrases.

Another way to attract more search engine traffic is through your content. The more content you add to your blog, will equal more pages that will be indexed in Google. Now each page can also be set-up with different titles, descriptions and keywords which mean you can use each post to rank for different lowly searched longtail keywords. This is how you slowly build up your search engine traffic, because eventually all your posts will start ranking in the search engines and the more content you have the more traffic you’ll get. It’s also good to make sure that you try researching your keywords to use in each article and then make sure you write the article with a certain keyword density.

The last thing you need to do is broad and can be found discussed in detail in other articles but here it’s just brief. You need to build links to your blog, all kinds of natural links so that you rank well. The more incoming links you have the better your SEO score will be, and the more outgoing links you have the worse your SEO score will be. You need to make sure that you only build natural links as well because then you can ensure that you won’t be punished in the search engines. You will need to always build links to keep the growth of your blog going and link building is the most important part of maintaining search engine rankings. You should aim for in-content links with your keywords being used as these are the best and the higher of page rank links you can find the better it will be for you. Just make sure you remember that SEO is constant and not a one time deal so you need to be ready to put in the work to see results.

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Initial Steps to SEO

By on June 10, 2011 in !Randy Roedl Internet Marketing, affiliate marketing, article directory, article plugin, article themes, Blog Business, Blog Platform, Blog Posting, blogging, Blogs, Conversion, Domains, Free Reports, Google Adsense, Membership sites, Mobil Blogging, New Blogging, SEO, Themes, Traffic, Web Design, Websites, widgets, wordpress, World Internet Summit, Wp Headers, Wp Themes, Youtube Video

Initial Steps to SEO’ing Your Blog

When you first start out blogging you’ll most likely have no clue what you should do in order to make your blog more search engine optimized, and if you don’t then you need to learn quickly. Without properly making sure that your blog is ready for the search engines in the early stages, you could easily miss something important and then not notice it for awhile. This is why I find it so important to make sure that you follow certain steps each time you start a fresh blog. If you follow the simple steps I’m about to outline for you then you should be able to have search engine traffic coming into your blog within a week from starting it. There is more you can do then just the things listed here to make your blog even more SEO optimized, but if you follow these steps it’s a good start for now if you don’t know what else to do.

The first thing that you should do is make sure that you change the permalink structure in the wordpress admin section, and also make sure that you allow search engines to crawl the site. There is an option near the permalink structure option that will show you whether or not you’re allowing or blocking search engines, so make sure that this is switched to allowing the search engines. I once made the mistake of not checking this for a couple months and wondered why my blog had no indexed pages, and sure enough it’s because I was blocking them from crawling my site, so make sure you choose the right option.

After you do those two simple things you can then install the all-in-one SEO plug-in for wordpress which will allow you too choose the title, keyword and description for each page of your blog. These titles, keywords and descriptions are what the search engines will be reading when displaying their results so make sure that you optimize this section as best you can. The more searched phrases that you can get rankings for on the search engines the more traffic you’ll end up getting, so make sure that you take the time to set the proper titles, keywords and descriptions for each page and post.

There are now two more plug-ins that you should download to finish off this quick process and that’s the Google Sitemap Generator and KB Robot Txt plug-in. This will help your blog get more search engine traffic and will help your blog get its pages indexed faster in the search engines. It takes only a mere five minutes to set-up the two plug-ins so that there functional.

Now you just about have a nicely SEO’d wordpress blog that you can begin filling up with blog posts for the search engines. From here you spend a bit of time each day submitting to some blog directories, social bookmarking sites and comments on other blogs. All of these techniques will help keep your SEO on good track and after a month or two of doing this you should begin seeing that you have some nice rankings in the search engines. Of course the more searched the phrases you rank for the more traffic you’ll get so try your best to rank for the most searched keywords in your niche. Sometimes these keywords can take months to get rankings for, so don’t become discouraged if it doesn’t happen overnight. Some keywords will lots of competition will be really hard to get, but if you ever do get it then you could strike rich with the amount of traffic you’d get. You’d be surprised at how many different keywords you could rank for with a blog, and it doesn’t take long to start getting those rankings if you put in a bit of work.

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