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The Usefulness of a Shopping Cart To Commercial Websites

By on April 21, 2012 in !Randy Roedl Internet Marketing, article plugin, Blogs, Conversion, Domains, SEO, Traffic, wordpress, Youtube Video

The Usefulness of a Shopping Cart To Commercial Websites If you are a website owner you should understand how useful a shopping cart will be to the success of your website. A shopping cart can be used for easy purchasing of items especially multiple item purchases. A shopping cart can be used for physical products, for services, for subscriptions, and for free trials. Shopping carts can calculate subtotal of the cost of the items selected, the cost of various shipping options, and the cost of tax if that is an option. Shopping carts can handle various currencies, domestic and international shipping options and discount and certificate options. Shopping carts are used in commercial websites worldwide. There are many benefits to the website owner in using a shopping cart. When a shopping cart is installed on a website individuals from all over the world can go online and shop on your website. Shopping carts can be customized to accommodate these international visitors. Multiple currencies can be utilized by shopping cart software and can also be made available to different languages. Your shopping cart should have the best security available to protect your customers and to give them confidence in purchasing from you. There are many benefits to using a Paypal Shopping cart including the fact that it is inexpensive there are no set-up charges, monthly charges, merchant accounts, gateway or shopping cart fees. Paypal does payment processing; there is fraud protection, and merchant tools to accept payments, which are included in the fees, accessed by Paypal, which are very reasonable. The fees are only applied when you accept the payment. If the individual does not pay, then you do not pay a fee. The Paypal shopping cart integrates well with other payment processors and is easy to set up on your Website. You can add product details, and use multiple options such as color, size etc. You can use multiple buttons such as a donation button, a buy now button, and a customizable button option. You can also include your own image or logo or even a background in order to integrate the shopping cart to your website. The Paypal shopping cart is the perfect solution for small business owners when they have 50 or less items to offer on their websites. The benefits of Google Checkout are many and include the fact that it can help to increase your sales and it works with AdWords and reduces your lead-generation expenses. You can reach more customers by using the Google Checkout badge on your AdWords so that you are identified as a participating merchant which will give your customers confidence. Google’s checkout process is a secure process. Google has a policy that for every $1 you spend on AdWords you can process $10 in sales for free. Google has reasonable per transaction fees, which is a low payment processing cost.

 

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What is Involved in Shopping Cart Software

By on November 29, 2011 in !Randy Roedl Internet Marketing, affiliate marketing, article directory, article plugin, article themes, Blog Business, Blog Platform, Blog Posting, blogging, Blogs, Conversion, Domains, Free Reports, Google Adsense, Membership sites, Mobil Blogging, New Blogging, SEO, Themes, Traffic, Web Design, Websites, widgets, wordpress, World Internet Summit, Wp Headers, Wp Themes, Youtube Video

What is Involved in Shopping Cart Software

There are many things that go on within a shopping cart. There are many different features and management systems, so many that it can be mind-boggling. When deciding on which shopping cart program to purchase you should know what the basic parts of a shopping cart system entails so that you can make a smart buying decision.

All shopping carts have some kind of ordering system whether it is a simple online ordering system that includes buttons that have HTML attached to them such as is done with the Paypal shopping cart or a store-front ordering system where everything is done on site.

All shopping carts also have the ability for customers to add items to the cart, delete items from the cart, and input quantity desired. All shopping carts collect data such as the customer’s name, address and phone number. All shopping carts have to include shipping modules unless the products are all digital in nature in that case there would be a download manager.

Advanced shopping carts would allow customers to have several options per item such as color, size, weight, shape, height or width. Some carts even have choices between bulk or single item orders.

Shopping carts normally have shipping options with common ones being USPS, UPS and FedEx, DHL, CanadaPost, and also AustraliaPost. Not only do you have the different carriers but you also have other shipping options such as delivery time: next day, second day, ground, and air.

Tax calculation are also a part of what shopping carts need to offer when the customer has a physical address that is in the same state or city as the merchant. Tax calculations are done by zip code. Merchants who have stores in multiple rates would have a hair-pulling experience if not for advanced software plug-ins such as TaxWare’s Sales/Use Tax System or CertiTax which can calculate for the customer in real time the exact taxes.

Buyers insist on secure transactions before they hand over their credit cards so it is important for the shopping cart to integrate a payment gateway that is secure, protection for credit card numbers that are stored on the Website, an SSL secure connection certificate between the customer and the Website to discourage hackers from stealing sensitive financial information from the customers. It is also important to have a secure Sockets Layer (SSL) between the customer and the Website. If your Website server is not secure customer won’t buy. It is also important to have secure order retrieval.

Not all payment gateways are compatible with all shopping carts so you need to verify that the payment gateway is compatible before making your purchase. The most common U.S. based shopping cart compatible payment gateways are Authorize.net, LinkPoint, veriSign PayFlow Pro, and WorldPay. PayPal is another alternative payment system for most shopping carts but PayPal’s proprietary Instant Payment Notification (IPN) is not always available so you have to check before deciding to use PayPal.

Most shopping carts nowadays provide email confirmation of order placement and a few provide email confirmation of shipment.

Cookies, temporary IP number assignment and randomly generated cart numbers are all ways that shopping carts have to help keep customer orders straight. Because some shoppers turn off cookies it is important that shopping carts be set up with other methods alongside cookies just in case.

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