A decade ago, it is not surprising and embarrassing if large corporation did not have their own websites. Now, a company without its own website loses its credibility and respect due to vast demand in online business. WordPress websites are made for companies and individuals to compete in this competitive cyber world. Whether it is for commercial or personal purpose, websites are staples in the Internet as a form of communication approach. The success of a website depends on how appealing it is to search engines. To make websites easily accessible, WordPress are created to be SEO friendly.
WordPress can be customized easily to optimize search. The term ‘SEO’ which stands for search engine optimization, is used as a tool to gauge traffic and volume of a website. It is not difficult to change WordPress URL into a more SEO friendly one with a few simple steps. Users just need to change and update their permalink structures. The reason behind this is to create a new SEO keyword-friendly URL structure. Bloggers need not worry about their old URL because all incoming links which are associated with the old URL will be directed to the latest optimized URL.
Being a platform of blogs and commercial websites, WordPress is user- friendly in terms of site administration and configuration. Users do not have to be highly- skilled in IT knowledge but to learn a few advanced technical optimization to prevent duplicate contents and make their blogs SEO friendly. Some useless archives in the blog need to be disabled to avoid duplicates which will adversely affect blog ranking in search result. It is also wise to exclude unnecessary links and pagination.
Using suitable WordPress themes can shoot your blog to stardom with better SEO. Users can download SEO friendly templates to revamp their blogs to increase popularity and readership. The secret to choose the best template that fits your blog is the matching the theme with blog contents and blog name. Search engines will easily recognize the keywords and WordPress theme used when the blog fulfills certain SEO metrics such as highlighting its contents, onsite optimization and appropriate look and feel.
On top of that, WordPress is blog- publishing software that is compatible to many useful and SEO friendly plug- ins. Killer plug –ins like Comment Luv, Feed Footer and Who Sees Ads give your blog more functionality. WordPress is already great software by itself. With enhanced features by plug –ins, your blog will be more manageable and SEO friendly. Plug – in like Google XML Sitemaps helps to make your blog more visible for search spiders. Marking the online presence of your blog through sitemaps makes you a more successful blogger.
Also, WordPress blog is made to host a more well- structured layout. It is a design stage for corporation and individuals that need no fancy design features. Moreover, design features such as Flash and Javascript might hamper search effort as they are not SEO friendly. Search engines prefer simple but loud layouts that clearly reflect the identity of the website. WordPress websites are not heavily designed so that the websites can appear easily and quickly in the search result.
You can also optimize your WordPress front page with texts. Texts, preferably permanent ones, are personalized to make blogs more visible in search engines. More tags on the front page also optimize search especially the unique ones. You can even replace the “Read More” link with something more meaningful to your every post. This little thing makes a huge difference in your WordPress SEO.
To conclude, many people underestimated the power of SEO in elevating their WordPress websites to greater height. Through intelligent comprehension and understanding of SEO, blogging is not a mere entertainment anymore, but a sign of success in blogosphere.