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Search Engine Ppc

By on June 30, 2012 in !Randy Roedl Internet Marketing, Internet Marketing

ToP Search Engine PPC Platforms

The most popular search engine PPC program is Google AdWords which reaches over 10 billion web pages and 100 different language versions. The benefits of using Google are its inexpensive start-up cost ($5 dollars) and the amount of traffic you will get which is far more than that of any of the other search engines. Google also provides you with its Google Analytics program which helps you with which keywords you should be targeting in your PPC ads, a website optimizer, which allows you to test different variations of your web pages to see which convert better, and step-by-step tutorials that take you through the whole process of setting up a Google Adwords campaign. Most experts agree that it is a good idea to start out with Google Adwords because of the low start-up fee and the heavy traffic. Although it is expensive for competitive terms, you can still get away with not bidding too much on the less competitive longer-tailed keywords.

The Yahoo Search Marketing search engine PPC platform started out named as GoTo, then changed to Overture, and finally ended up as what we know it today: Yahoo Search Marketing. Yahoo charges a $30.00 start-up fee but then offers you 25 dollars of free ads. Yahoo focuses on sponsored Search and reaches over 80% of active Internet users. You can also reach your market through online publishers, newsletters and emails. So, instead of your ad appearing only in search rankings it will also show up next to content like articles and product reviews that are related to your business. You can also reach a local audience by targeting ads specifically for your geographical area. Yahoo also offers certain upgrades like the Search Optimizer which can automatically manage your keyword bids, and the Marketing Console which tracks how effective your online campaigns are. Each of these are available for a monthly fee. Free tools include the Keyword Selector Tool and the View Bids Tool, as well as a PPC ROI calculator and CPM ROI Calculator.

Microsoft adCenter (Bing) is relatively new in the big names of search engine PPC but is very popular since it offers a large range of features, costs only $5 to sign up, and is targeted towards a buying market where the competition is not as high as Google and Yahoo, and so the amount you pay per click is lower. You can take advantage of the keyword research tool which gives you the past month’s searches for your keyword, other relevant keywords, and the present month’s traffic for those keywords. The tool also shows trends for each keyword.

It is generally recommended that, if you are new to PPC, you start with just one search engine (preferably Google Adwords), learn how that works, and then move on to others if you feel that it might be worth a try.

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WordPress Tutorial – How to Change Install & Activate a New Theme

By on February 20, 2012 in Randy Roedl

More free tutorials at mcbuzz.wordpress.com This WordPress Tutorial uses WordPress version 2.8.4 hosted on a third-party web host. The technique to change a theme is the same on sites hosted on WordPress.com. Third-party-hosted WordPress sites (also called "self-hosted" or "full version" or "WordPress.org version" WordPress sites) allow you to upload themes that you buy or find online, either through the WordPress Dashboard or using a search for "free wordpress themes" on Google or one of the other search engines. This tutorial shows how to delete a theme using Appearance – Manage Themes in the WordPress Dashboard. It shows how to find new free themes using Appearance – Install Themes in the WordPress Dashboard. And shows how to upload a theme from your computer. It shows how to activate a new theme once you find it or upload it. WordPress themes come in the form of a .zip file. You can buy "Premium Themes" and you can find thousands of free themes using the Dashboard or by searching for "free wordpress themes" on the Web.

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5 Must Have WordPress Plugins – Are You Missing One

By on January 11, 2012 in !Randy Roedl Internet Marketing, affiliate marketing, wordpress, Wp Headers, Wp Themes

5 Must Have WordPress Plugins – Are You Missing One? WordPress is arguably the most used CMS (Content Management System) online. It is partly due to its flexibility as a blog platform, and partly due to the large number of plugins and themes made by its large community of users. However, this huge choice of plugins can easily confuse a new user. Therefore, for those of you who are unsure which plugins to use, here’s a list of the top 5 must use WordPress plugins: 1. Akismet – Akismet is pre-bundled when you install WordPress. It is made by the same company that makes WordPress. Akismet is a spam blocking plugin that works very efficiently to block out spam comments. If you run a large blog, you really need this plugin. The amount of spam doing the rounds online is tremendous. If you were to moderate these comments one by one, you would have to spend hours maintaining your blog. Akismet makes the whole process automatic and saves you countless hours of effort. 2. All in One SEO – What good is a blog if no one reads it? With All in One SEO plugin, all your in-site SEO needs will be taken care of automatically. It will create meta tags, meta descriptions, etc. on its own. If you want your blog to be found by Google or other search engines, this is a must-have plugin. 3. Google XML Sitemaps – This plugin automatically creates a sitemap of your blog to aid Google’s spiders in indexing it. Sitemaps are just what you think they mean: a map of your site. They can make it much easier for Google to find and index your site, so this plugin is a must have, regardless of the size of your blog. 4. One Click Plugin Updater – If you’re like me, you probably hate to update your plugins one-by-one. Most plugins have several updates a month, and updating them can be a real pain. One Click Plugin Updater simplifies the whole process by giving you the option to update all your plugins with a single click. A huge timesaver if you find yourself using too many plugins. 5. WordPress Database Backup – You never know when some unfortunate accident may befall your blog. Once, one very large blog of mine got hacked and consequently, I lost my entire database. I didn’t have a backup database, so I had to create everything from scratch (something that took me over 100 hours). With WordPress Database Backup, you can get it to make automatic backups and mail it to you on a daily, weekly, or monthly basis. So there you have it: 5 plugins that are essential to any WordPress installation!

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10 Best WordPress Plugins That Will Increase Your SERPs

By on September 23, 2011 in !Randy Roedl Internet Marketing, affiliate marketing, wordpress, Wp Headers, Wp Themes

10 Best WordPress Plugins That Will Increase Your SERPs

Doing SEO is a complicated process. However, if we understand well the technique, we can achieve the goal. In order to get better search engine ranking, we can use some useful plugins for our websites. 10 best WordPress Plugins are the important things that we can use in order to increase our serps in google. We can easily narrow the gap between success and failure in SEO by installing these plugins into our websites.

The following plugins are tested and used widely by SEOers:

1. All in One SEO Pack

This is the first important plugin that can help you customize the post title, post description, and post tags for individual page. In addition, this also can help you to customize the Cononical URLs for the entire WordPress site. By using this plugin, you can have a good chance to be listed with high SERPs.

2. Broken Link Checker

This plugin is very important and essential to your website because it can control and monitor all links in your site. Once your site has broken links, it will list out and and give you reports about dead links. This will help you control easily all links in your website. By using this plugin, you can update information regularly, and keep your site free from dead links.

3. Google XML Sitemaps Generator

Sitemap is very important to a website. This plugin plays an important role in your site because it can generate an XML-Sitemap of your WordPress site. Since then, the content in your site will be crawled easily by SES ( search engine spiders). This plugin can support for other search engines such as Yahoo, Bing, Ask and others.

4. SEO Friendly Images

This plugin will help you gain 1 point for SERPs because you have SEO friendly images in your website. A website with proper alt and title attributes in images will help you gain more traffic from Google image search.

5. No Self Pings

The internal links in your website are very important to help visitors navigate easily information. However, your page rank will be down due to the sefl pings effect. By using this plugin, you can remove all pingbacks from your own site. This plugin will eliminate the bad effect and enhance your SERPs.

6. Enforce www. Preference

Canoical issue is very important to decide your backlinks and ranking. You will have two options to think about. www(dot)domain(dot)com and domain(dot)com are two different sites when you do backlinks for your site. So in order to avoid losing backlinks, you must use this plugin that can overcome this problem. It will redirect from www(dot)domain(dot)com to domain(dot)com and vice versa. So you are again free from trouble.

7. Platinum SEO Pack

This SEO Pack is as good as All in One SEO Pack, but it has more futures when you compare to All in One SEO Pack ( index, noindex, noarchive, nosnippet…etc..). However, the usage of those two packs are the same. So it depends on the users’ decision.

8. SEO Smart Links

This is very important for SEO because it can help users and spiders navigate your site easily. This plugin can gather keywords, tags, phrases and links with your related posts in your website properly. This process will be done automatically, but you need to configure it appropriately in Control Panel.

9. SEO Slugs

This is very useful for your website to be ranked well once you install this plugin. You will have a better chance to be ranked well with many keywords in your long URL. However, some common words such as “”a””, “”the””, “”and””….are redundant to SERPs. That is why this plugin can help you get rid of these unused common keywords. This process will be done automatically once you install this plugin.

10. Robots Meta

The last but not least. Robots Meta is one of the most important plugins that can help your website to be indexed or not. It can help you to decide to prevent search engines from indexing your website or not. This will help you eliminate some pages with duplicate content. Since then search engines will not decrease your page rank.

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Can I Build My Blog Links to Quickly

By on March 21, 2011 in !Randy Roedl Internet Marketing, Blog Business, wordpress, Wp Headers, Wp Themes

Can I Build My Blog Links to Quickly

Bloggers constantly are working on building links to there blog and you can believe on many webmaster forums there are bloggers discussing whether or not links can be built to quickly on a blog. I tend to believe that as long as you’re building natural links to your blog, then you won’t be penalized and I haven’t seen any evidence to show me that bloggers have been punished for building natural links too quickly. The problem is that some bloggers use unethical techniques or automated software to build links and these are the people that are punished. Any type of link building that looks unnatural to the search engines will usually result in your blog becoming banned from that search engines index. Being banned from Google could ruin the whole blog and you might need to start over again on a new domain if it happens so try to make sure you only use ethical link building techniques.

If you feel the method is dodgy then don’t do it for your blog, instead test it out on another domain you own and see what happens. This is how I find out if many of the services offered around webmaster forums are worth it or not. If it bans a new blog then I don’t really care and its lesson learned for cheap, but if you use the service on your good blog first then if it’s a shifty service you might be in trouble with the search engines.

As long as you follow basic rules then you will be fine when building links. For instance many bloggers are good at writing content and therefore receive a lot of link bait, which results in a ton of backlinks very quickly for the blogger. The search engines don’t punish the blogger for this as it’s a natural form of link building. If you use an automated program to submit your blog to a thousand directories then you might need to be a bit concerned about Google and the other search engines banning your blog.

If you think your site might be banned then check the index of the search engines to see if your blogs pages are still appearing in the search rankings. Also check your stats to see if there is a big dip in the search engine traffic, because this either means you’re in the sandbox or banned. If you’re in the sandbox this could be because your domain is new and therefore you’ll need to wait a few months to regain your search engine rankings. In the meantime you should build more backlinks to your blog though.

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