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5 Things to Think About for Any Online Marketing Campaign

By on October 8, 2012 in !Randy Roedl Internet Marketing, Internet Marketing

An online marketing campaign can be an important tool for your company. It can help to bring you more clients, more interest, and more traffic, driving your company to new heights.

It is important to make sure that you are going about online marketing correctly. You need to make sure that you are taking care of the details, and that you are approaching the tool with the right mindset. These five things to think about will help to guide you down the right path for your online marketing tactics.

What Are You Trying to Do?

You need to understand exactly what you are trying to accomplish with your Internet marketing before you decide on your online campaign. You need to think about your goals: are you trying to increase traffic to your website, increase sales, or simply increase awareness? Your answer to this question will directly influence the kinds of tactics that you use in your campaign.

What Are You Trying to Say?

You need to make sure that you understand exactly what you are trying to say to your possible consumers and clients through your marketing. Think about what you need people to know after reading your marketing tools. Should they know about the quality of your business, or the success that your business can bring? Can they save money with your company, or can you offer them something unique? Whatever your goal may be, your message should be clear and concise.

Who Are You Talking To?

You need to understand exactly who you are talking to before starting your campaign. Think about your target, their characteristics, and their personality. This will help you to tailor your message to their wants and needs.

What Mediums are Used by Your Target?

You need to understand the tools that your target responds to the most when putting together your campaign. Tactics that your target will not respond to will be a waste; you need to focus on the tactics that will effectively reach your target. While emails may be perfect for some target audiences, search engine optimization may be perfect for others.

What Is Your Budget?

In the end, you need to make sure that you keep your budget in mind. How much money do you have, and how much is the campaign going to cost? You may be able to add tactics to your campaign, or you may need to remove tactics from your campaign. Knowing your budget will help you to understand exactly how far your Internet marketing campaign can go.

You simply need to make sure that you can answer all of these questions. If you know what you are trying to do, you will be able to figure out what you are going to try to say. If you know what you are trying to say, you will know who you are talking to. From that point on, you can think about the online mediums that can be used, and the amount of money that you can use. All of these questions will help you to come up with a list of tactics for your online marketing campaign. They will help to guide you, and will help you to create the most complete and efficient campaign possible.

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5 Tips for your Online Marketing Strategy

By on October 3, 2012 in !Randy Roedl Internet Marketing, Internet Marketing

Online marketing is an incredibly strong tool that nearly every company can benefit from. Online marketing will help you to reach consumers that you would be unable to reach through normal marketing means. It can help you to increase your image, increase the interest in your company, and increase the traffic to your company.

With that being said, online marketing is more than a web ad and an email to a database. Online marketing covers multiple venues and tactics, spanning across the web to provide you with a winning strategy. If you want to have successful online marketing you need to plan out this online marketing strategy.

These five tips will help you to plan out your own strategy. They will help to bring together a cohesive marketing strategy that will be as efficient and effective as possible.

Speak Clearly

You need to make sure that your online marketing tactics speak clearly and concisely. You need to effectively communicate your message to the masses; this means that they can easily understand the message that you are trying to get across. Think about what you are trying to say to your audience and say that in the clearest way possible.

Know your Target

You need to make sure that you understand everything that there is to know about your target market. You want to know how they operate to understand exactly how to market to them. If you do not know your target, you will not be able to effectively reach them with your marketing strategy.

Know your Options

Every good marketing strategy will completely exhaust available marketing options. You need to know your various options, and need to work to understand which of these various options will work for your company.

Work Cohesively

A marketing strategy needs to execute materials that are cohesive. Cohesive marketing tactics will help to create a campaign, making your Internet marketing as effective as possible. Keep the same tone in your writing style and the same design style to create a cohesive look.

Follow Up

In the end, you need to make sure that your online marketing efforts were successful. You need to follow up with your strategy, analyzing your tactics and methods after the marketing campaign is carried out. This will help you to understand whether or not you need to tweak, change, or completely end your online marketing campaign.

These tips make it easy for you to plan out all of the intricate details of your online marketing strategy. They will help you to understand how to speak to your audience, how to narrow in on your audience, and how to bring together an entire strategy. This cohesive campaign and strategy will help to keep your business on track as it reaps the benefits of online marketing.

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How To Create Your Own WordPress Plugin And Distribute It Online

By on August 8, 2011 in !Randy Roedl Internet Marketing, affiliate marketing, wordpress, Wp Headers, Wp Themes

How To Create Your Own WordPress Plugin And Distribute It Online

Creating your own WordPress plugin takes a little bit of programming background, though nothing that you really have to pay an arm and a leg for. Most of the how to can be found online. But once you create your WordPress plugin, you’ve got to get it out there, so that it starts to bring out the results you are looking for. For that you will need to focus on distribution, but let’s take it one step at a time.

First, you must determine what it is about your WordPress blog that is lacking. Brainstorm a list of functions that you would like to be able to include on your blog. Once you have the concrete details in place, it is time to learn the PHP language for creating a WordPress plugin. What you will want to do is create one or several files that bear the commands you have given to your plugin in the PHP language. In order to teach yourself PHP, it will take a considerable amount more time and space than can be provided here, but it is recommended that you run Google searches for “”learn PHP”” or “”understand PHP language.”” Once you’ve read up on how the formatting operates, you should be prepared to write the code for the plugin itself.

Taking your ideas, and the PHP translation of those ideas, you can easily and effectively incorporate them into the blog by a simple copy and paste into the body of the code. If you are not creating the plugin for yourself but for other WordPress users, then you may want to create an additional txt file and submit to the plugin directory. Getting the word out on your plugin creation will generate more interest, and if it is something that you charge for, it will lead to more money as well.

But exposure is key and to do that you will have to not only get your WordPress plugin seen, but also promoted. Promoting your plugin is simple, but work intensive. There are a number of traditional marketing tactics that you may wish to use, but one of the most dynamic is social media, because things have the potential to go viral much more quickly. If you have a product that is viable and that others find of interest, it could be that you attract thousands of users without ever spending one dime on marketing promotion.

Learning the tools of the WordPress trade will give you more power for functionality on your own blog, and it could help you generate interest in your site or products increasing their earning potential in the process. If you’re ready to take your plugin to the next level, then create and distribute wisely.

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Methods to Build Your Blog Traffic

By on August 6, 2011 in !Randy Roedl Internet Marketing, Blog Business, wordpress, Wp Headers, Wp Themes

Methods to Build Your Blog Traffic

If you have a blog that you’ve been filling up with content but the traffic has yet to start pouring in then you might need to start working on some marketing tactics to build your blog traffic. The first and most important thing is that you have lots of good content on your blog before you start working on getting much traffic to your blog. The best way to get traffic is through search engines but you need to rank for keywords in order to start getting search engine traffic and that isn’t easy to do. It takes time to start ranking for keywords in the search engines and you need to build lots of links as well. The links that you build can help also bring traffic to your blog though so there are many benefits from building links.

One of the best ways to get traffic is through articles submissions which you should try and do on a weekly basis so that you continually build traffic through it. Some of the article directories are already very established sites and have tons of traffic so posting articles in these directories with your link to your blog is very smart. You need to make sure that you follow the directories rules which are usually straightforward and then you will be on your way to getting traffic. The articles remain on the site permanently as well so if you keep the blog then you’ll always get traffic from your article submissions.

Other ways to gain traffic are through directory submissions and social bookmarking. These can bring lots of traffic and there basically the same except in one way which is directory submission traffic usually is slow and continuous where social bookmarks are usually fast and big amounts of traffic. It doesn’t take long to submit to a few directories and social bookmarks everyday so make sure that you take the time to do it as it will help your site a lot.

You can also become apart of a traffic exchange program where you can have ad’s on your site and in return you get ad’s on other sites. These aren’t always the best because most of them you need to give traffic to receive traffic, but some of them are set-up so that you simply sell and buy ads when you choose and aren’t forced to do either. EntreCard is a great example of one of the most effective traffic exchange programs that you can use and I would highly recommend this one out of any of them.

There are tons of other ways for you to build your blog traffic as well and you should always try finding new ways to build your traffic. As time goes on you’ll begin ranking better in the search engines if you’ve been working hard building links and then your traffic will go through the roof. If you can hold a steady stream of traffic up until you start getting search engine traffic then you’ve done a great job at creating a successful blog.

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Tips On Ethical Online Promotions From Your Dallas Internet Marketing Consultant

By on March 10, 2011 in Randy Roedl

Many a Dallas Internet marketing consultant upholds integrity and honesty as a creed (and not just for company branding) when crafting promotional campaigns, while other marketers take off the kid gloves and do anything to convert a lead or make a sale. A lot of marketers do their work beyond the realm of what is acceptable, and model their marketing tactics on what is not. The way you think about business reflects in the marketing methods your campaign employs, and also influences the way leads, customers, and loyal clients see your company. Here are some things you and your marketer can do to ensure that your campaign and brand remain white-hat.

Avoid fake product scarcity. If you have a landing page or promotional e-mail that says you only have a couple of hundred pieces of a certain product, make sure that you do not sell beyond that specific number. Rarity is often seen as an indicator of quality and uniqueness, and this is what unscrupulous businesses and marketers bank on to sell products; even those that are not really special but rather mass-produced. If you use the rarity of a certain product as a motivation for customers to buy, you need to limit the quality. If you do not, it can be devastating if your consumers find out.

Stop pulling out your products and putting them back on the market repeatedly. Many marketers teach and duplicate this sales tactic; one that is called the takeaway. What these businesses do is sell a certain number of these products, and then pull them out with the intent to drum up sales when they put it back on the market sometime in the future. The purpose of this effort is solely to artificially create a more urgent demand at the next release.

Stop the sales-letter hype. Writing good copy that compels consumers to purchase your services or products can be accomplished by experienced promoters. While all of us are probably used to ads that stretch the truth a bit, copy that hypes the features or benefits of a certain product can bring your brand reputation down when buyers discover that most of what you say is untrue.

When it comes to establishing an online presence for a business and selling the products and services it offers, there are all kinds of different methods and approaches to promotions. To develop an effective marketing campaign that reflects the integrity of your brand or company, contact your Dallas Internet marketing consultant.

About the Author:
On the lookout for a Dallas Internet marketing consultant to help you promote your business? Katherine Smith specializes in Internet marketing, and writes articles that can help you establish your online presence, boost your site viewership, and get you more customers with the expertise of a professional Dallas Internet marketing consultant. http://katherinegsmith.wordpress.com.

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