Tag Archives | Marketing Strategy

Why Internet Marketing Software is Worth the Investment

By Randy R on November 13, 2011 in !Randy Roedl Internet Marketing, Blog Business, wordpress, Wp Headers, Wp Themes

Why Internet Marketing Software is Worth the Investment

As a webmaster there are always new opportunities to purchase software that makes our lives a lot easier, and we need to determine if it’s worth the investment. There are many tools that either aren’t worth it or do the same as other tools and these ones you shouldn’t buy, but you should have a tool for all marketing aspects. There are usually three to five products in each category so you’ll need to determine which one to buy, but I do recommend having a tool for each marketing strategy.

Some of the tools you should purchase immediately are a social bookmarking tool and article submission tool. You’ll be able to use these two tools to automate link building and traffic generation. There are also some other tools that you can use to help marketing your website and you should use them to assist you. These tools will cost anywhere from $50-$200 and although it seems like a lot you’ll notice soon why you should invest in these tools.

Typically you’ll save about two to three hours per run on a automation marketing tool which means if you used each of the two tools above once a day you would save anywhere from four to six hours. Now in this four to six hour span everyday that you’ve just saved by using the tools above you can use it to increase your revenue. It’s very simple to make a couple hundred bucks within a week by spending six hours a day doing something.

So basically what I’m saying is that you’ll be able to make your money back that you invest on the tools within only a couple weeks. Now you can use the money you made back to purchase more automation and marketing tools that help increase your revenue. If you don’t already spend time on these marketing strategies then it may take a bit longer to make the money back, but nonetheless you will make your money back.

Once you choose to work smarter instead of working harder you’ll notice your daily life become a lot less stressful and busy. You won’t need to spend hours marketing your site each day anymore, and you’ll have more time to increase your revenues and spend time with your family. The number one reason people choose to work online is to spend more time with there family, now if you’re marketing your websites all day the time you have leftover to spend with your family is limited. If you automate your marketing with software tools then you’ll have hours each day to do as you wish.

The initial investment is always worth internet marketing tools nowadays due to the low pricing. The goal of the owners of the programs is to sell to the masses which is why they keep the prices reasonable. You should go out and get your marketing tools today and begin making your life easier and less hectic.

The Gaming Revolution And Your Incentive Marketing Campaign

By on March 14, 2011 in Randy Roedl

Incentive marketing is a tried-and-tested method many businesses use to encourage leads to sign up for their e-mail newsletters, persuade clients to upgrade their existing products and services, and basically entice consumers into responding positively to their calls to action. However, the problem with many of these marketing strategies is that a significant percentage of companies that use them fail to update them with the times. What happens to these businesses is that they get low overall participation rates in their incentive programs, which then translate to decreased conversions and the ineffectiveness of their campaigns. In this day and age of saturated markets and cutthroat competition, you can easily improve your stale incentive marketing campaign with gamification, or incorporating the elements of video games into your marketing strategy.

Gamification for Your Incentive Program

While many conventional incentive programs do work because of the reward system (wherein a consumer acts to accumulate points to exchange for physical rewards), gamifying an already interesting incentive campaign can make earning rewards even more attractive to participating consumers, emphasizing both the so-called journey as well as the destination. In addition to the typical structure of a customer incentive program, these features may be added to make the customer experience more compelling than before:

1.Badges for achievements
2.The use of levels
3.In-level challenges
4.Scoreboards or leaderboards
5.Rewards system currency
6.Actual mini-games or casual games

When the mechanics of video games are used to make incentive programs less conventional and more exciting, leads, casual clients, and loyal customers are more engaged in these programs. This improved degree of engagement encourages positive behavior towards your business because of the psychological tendency of the average consumer towards games. Gamification can then persuade individuals into undertaking tasks that they would typically find boring, including survey participation, browsing through your websites, or studying your promotional correspondence (plus the desired responses mentioned above).

While critics across the many industries that find gamification applicable to their business ventures dismiss it as a fad or buzzword, you should consider the effects of gaming principles on the success of your incentive programs and the bottom line of your business for a long time to come. There have not been that many promising breakthroughs in the evolution of these programs, and as such, the concepts of gamification merit consideration (if not urgent implementation) from you and your incentive marketing specialist. You can read more on gamification on different resources, but they would all still be the same about the evolution of it.

About the Author:
Do you need incentive marketing services for your business? Katherine Smith is an expert on various marketing topics and promotional methods, and writes articles to help you narrow down your options and choose the best marketer for the job. Aside from being a writer, she is also an incentive marketing professional. http://katherinegsmith.wordpress.com

Joint_Venture_Marketing_Skills

By Randy R on June 29, 2010 in JV

Joint Venture is the easy money making way of capitalizing on the strengths of a group of partners. A quick and reliable way for your business to complete certain objectives with lucrative benefits to all the business undertaking joint venture. Joint venture marketing may also prove to be more lucrative than affiliate marketing

Joint venture marketing usually means an increase in web visibility, increased market growth, more customers, and incredible profits with high sales. For the users or customers you are targeting, the benefits may include a lot of saving in time and money plus getting added values from the business. All these factors make Joint Venture a successful business strategy.

The first and foremost quality of good businessmen is his ability to formulate good client relationships, which can ensure the long lasting trusting business relation. People buy products and services from reliable source which they can trust and which have proven to be of great use to them. Being accessible to the clients can help you in developing a good rapport with your clients. A loyal client base is key to a successful business so if you can enter into a joint venture agreement with someone who is well versed in maintaining client relationships, you will be doing your business a huge favor.

Secondly with market booming with new products and services every moment, there is a high need for creativity in your promotion. As every product you launch should be different, so too will it need a different marketing strategy. Finding a new set of joint venture partners for each product will help in this aspect. Clients do not prefer monotonous work; a change in your approach will even help you increase your clients. The ability to apply new ideas, which are not only informative, but interesting to a client at the core is the most sought after trait in good business deals.

Being resilient in your business gives you an extra edge. Any product launch needs a lot of patience matched with the skills. It may be frustrating explaining your plans again and again but look at the long-term benefits; it’ll show your clients and partners, you have positive confidence on your product. Results need time and as a businessman you should have the ability to wait for them calmly.

Lastly the most important skill that will sail you through all your deals is your ability to effectively negotiate and communication. This is effective in determining that both of the parties have an “all-profit” condition on the project. As profits are a huge motivator in any joint venture project, your potential partners will want to be sold on this idea early. So excellent communication skills are needed so that the businessman is able to communicate his goals in a precise manner.

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Tag Archives | Marketing Strategy