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5 Things to Think About for Any Online Marketing Campaign

By on October 8, 2012 in !Randy Roedl Internet Marketing, Internet Marketing

An online marketing campaign can be an important tool for your company. It can help to bring you more clients, more interest, and more traffic, driving your company to new heights.

It is important to make sure that you are going about online marketing correctly. You need to make sure that you are taking care of the details, and that you are approaching the tool with the right mindset. These five things to think about will help to guide you down the right path for your online marketing tactics.

What Are You Trying to Do?

You need to understand exactly what you are trying to accomplish with your Internet marketing before you decide on your online campaign. You need to think about your goals: are you trying to increase traffic to your website, increase sales, or simply increase awareness? Your answer to this question will directly influence the kinds of tactics that you use in your campaign.

What Are You Trying to Say?

You need to make sure that you understand exactly what you are trying to say to your possible consumers and clients through your marketing. Think about what you need people to know after reading your marketing tools. Should they know about the quality of your business, or the success that your business can bring? Can they save money with your company, or can you offer them something unique? Whatever your goal may be, your message should be clear and concise.

Who Are You Talking To?

You need to understand exactly who you are talking to before starting your campaign. Think about your target, their characteristics, and their personality. This will help you to tailor your message to their wants and needs.

What Mediums are Used by Your Target?

You need to understand the tools that your target responds to the most when putting together your campaign. Tactics that your target will not respond to will be a waste; you need to focus on the tactics that will effectively reach your target. While emails may be perfect for some target audiences, search engine optimization may be perfect for others.

What Is Your Budget?

In the end, you need to make sure that you keep your budget in mind. How much money do you have, and how much is the campaign going to cost? You may be able to add tactics to your campaign, or you may need to remove tactics from your campaign. Knowing your budget will help you to understand exactly how far your Internet marketing campaign can go.

You simply need to make sure that you can answer all of these questions. If you know what you are trying to do, you will be able to figure out what you are going to try to say. If you know what you are trying to say, you will know who you are talking to. From that point on, you can think about the online mediums that can be used, and the amount of money that you can use. All of these questions will help you to come up with a list of tactics for your online marketing campaign. They will help to guide you, and will help you to create the most complete and efficient campaign possible.

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How To Advance Your Business Home Internet Marketing Promotion

By on July 30, 2012 in !Randy Roedl Internet Marketing, Internet Marketing

Internet marketing is one of the newest tools that businesses are using to get ahead. Internet marketing helps you to reach as many different people as possible, allowing your company to advance, improve, and grow.

This type of marketing is marketing that you can easily handle from the comfort of your own home. Business home Internet marketing promotion is something that every website owner and business owner can handle.

There are plenty of issues to consider when thinking about home Internet marketing. This information will help you to understand how Internet marketing can advance your business, and will teach you how to approach Internet marketing for your company.

Getting the Most out of Internet Marketing

It is important for you to get the most out of your Internet marketing endeavors. This means that you need to take the time to research what you can do with Internet marketing; this research will help you to understand what Internet marketing can do for your company.

This also means that you need to consider a full marketing campaign. Many find that they get the most out of Internet marketing when they have an entire cohesive campaign that covers multiple Internet marketing mediums.

Finding a Professional

For many, the only way to get the most out of Internet marketing is through a professional. Professionals will help you to create the Internet marketing campaign that is going to be successful. They will help you to narrow down your target market, and will help you to communicate directly to that target market. They will also help you to develop the visual aspects of your marketing campaign and the copy (words) aspect of your campaign.

Opening Up your Possibilities

If you want to advance your business you need to consider possibilities that you may not have considered on your own. You need to open up to the possibilities of Internet marketing, including different mediums that you may not have considered. Internet advertisements, search engine optimization, and emails are just a few of the different Internet marketing tactics that your company can benefit from.

Enjoying the Low Cost

Luckily, Internet marketing has a low cost when compared to other forms of marketing and advertising. This low cost allows your company to get maximum exposure and efficiency for a reasonable price.

It is important for you to open up your mind to the vast world of Internet marketing. Your company may easily benefit from multiple Internet marketing techniques and venues. Take the time to understand how you can benefit from these different techniques, and how you can implement these various techniques.

Whether you attempt to handle business home Internet marketing promotion on your own or hire a professional, you should consider Internet marketing. It will give your business the chance to succeed and grow.

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Five Reasons to use Social Bookmarking Demon in your Marketing Campaign

By on April 11, 2011 in !Randy Roedl Internet Marketing, Blog Business, wordpress, Wp Headers, Wp Themes

Five Reasons to use Social Bookmarking Demon in your Marketing Campaign

If you don’t already know Social Bookmarking Demon is the number one used automated bookmarking tool on the internet right now and used by thousands of webmasters. Social bookmarking is very important to the growth of your website, but the number one reason people don’t utilize them is because the time it takes to submit there webpages. With social bookmarking demon you’ll be able to submit to roughly twenty social bookmarking sites per run.

The tool only submits to this number of social bookmarking websites so that it doesn’t get blocked. The last thing you want is to have your domains blocked by search engines due to social bookmarking spam and trust me this happens. With social bookmarking demon I’ve never had this problem though due to the fact they only submit to a few sites every time. We’ll now take a look at some of the reasons why you should use social bookmarking demon in your marketing campaign.

#1 – Lots of Free Traffic

Social bookmarking websites bring in lots of traffic due to there high rankings in the search engines, so by submitting to these websites with social bookmarking demon you can attract free daily traffic to your website.

#2 – Get Indexed Faster Then Ever

You can now get your websites indexed usually within a few hours of submitting to social bookmarking websites. This is great for a new website, but it also helps individual pages get indexed a lot quicker so it’s useful for every website.

#3 – Increase Your SERP’s

Link building helps increase your search engines rankings and therefore by building links through this automated social bookmarking tool you’ll be able to increase your SERP’s. It may take a bit of time to see these rankings take effect, but there is no doubt social bookmarking links help your SERP position.

#4 – Increase Your Page Rank

A lot of the social bookmarking websites that social bookmarking demon submit too are do-follow and this means that over time you’ll increase your Google page rank by submitting to bookmarking websites. Page rank doesn’t mean much except for assisting in making money through link ad sales.

#5 – Takes Minutes per Run

Each social bookmarking run only takes minutes to complete whereas if you we’re to submit to these websites on your own it would take about an hour per run. As you can see you’re saying a ton of your time which can be used to make more money.

Automated tools are becoming a lot more popular as they allow webmasters to focus on other aspects of marketing and promotion. You will need to spend some money initially to purchase social bookmarking demon, but it’s one of the only tools that is a one-off fee with lifetime updates. This means you only need to spend the money once and you can use it for your entire career online.

The value of this is worth far more then you’ll spend and in fact it should only take about a month before you make the money back from the investment. Once you get some traffic from the sites you’ll be able to convert them on your products which will pay for the program instantly. Anyone submitting to social bookmarking sites manually is really wasting there time because in all the hours you spend doing that you could have easily automated the process and spent time making far more money then you’d spend on the software program.

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The Gaming Revolution And Your Incentive Marketing Campaign

By on March 14, 2011 in Randy Roedl

Incentive marketing is a tried-and-tested method many businesses use to encourage leads to sign up for their e-mail newsletters, persuade clients to upgrade their existing products and services, and basically entice consumers into responding positively to their calls to action. However, the problem with many of these marketing strategies is that a significant percentage of companies that use them fail to update them with the times. What happens to these businesses is that they get low overall participation rates in their incentive programs, which then translate to decreased conversions and the ineffectiveness of their campaigns. In this day and age of saturated markets and cutthroat competition, you can easily improve your stale incentive marketing campaign with gamification, or incorporating the elements of video games into your marketing strategy.

Gamification for Your Incentive Program

While many conventional incentive programs do work because of the reward system (wherein a consumer acts to accumulate points to exchange for physical rewards), gamifying an already interesting incentive campaign can make earning rewards even more attractive to participating consumers, emphasizing both the so-called journey as well as the destination. In addition to the typical structure of a customer incentive program, these features may be added to make the customer experience more compelling than before:

1.Badges for achievements
2.The use of levels
3.In-level challenges
4.Scoreboards or leaderboards
5.Rewards system currency
6.Actual mini-games or casual games

When the mechanics of video games are used to make incentive programs less conventional and more exciting, leads, casual clients, and loyal customers are more engaged in these programs. This improved degree of engagement encourages positive behavior towards your business because of the psychological tendency of the average consumer towards games. Gamification can then persuade individuals into undertaking tasks that they would typically find boring, including survey participation, browsing through your websites, or studying your promotional correspondence (plus the desired responses mentioned above).

While critics across the many industries that find gamification applicable to their business ventures dismiss it as a fad or buzzword, you should consider the effects of gaming principles on the success of your incentive programs and the bottom line of your business for a long time to come. There have not been that many promising breakthroughs in the evolution of these programs, and as such, the concepts of gamification merit consideration (if not urgent implementation) from you and your incentive marketing specialist. You can read more on gamification on different resources, but they would all still be the same about the evolution of it.

About the Author:
Do you need incentive marketing services for your business? Katherine Smith is an expert on various marketing topics and promotional methods, and writes articles to help you narrow down your options and choose the best marketer for the job. Aside from being a writer, she is also an incentive marketing professional. http://katherinegsmith.wordpress.com

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Avoid_Mistakes_of_Joint_Ventures

By on August 13, 2010 in JV

Video Training Unplugged

Avoid Mistakes of Joint Ventures

As you already know, joint ventures are a lucrative agreement for all parties involved. After all, they have the sole purpose of creating profits so they have to succeed. You may want to find a partner right away and start on your marketing campaign so you can both start making a lot of money. But what you need to know before enterting a joint venture agreement are some mistakes to avoid.

All too often, as an affiliate marketer, you may find someone seeking a joint venture partner to market their product. They are even willing to pay above the competition. This may make you want to jump on the opportunity before someone else. After all, if you can make the same sales you are already making but at a higher cut, why not? The problem is, if you are not willing to research a little on the product, you may find that you are stuck endorsing and promoting a product that is not worth anyone’s time let alone yours. While you can surely drop the campaign once you do find this out, you risk tarnishing your reputation and rapport with your clients or users.

Alternatively, if you are looking for an affiliate marketer to enter into a joint venture project or a peer within your niche, you should make sure that you are not only offering them a nice cut in the deal but also a quality product. Ask yourself if you would be comfortable marketing the same product to your users and if your product is really worth endorsing. If you are cross-promoting with a fellow peer in your niche, you would want them to give you a high quality product. You do not want your name to be mud in your niche. Repeat customers and a loyal fan base are key to generating a guaranteed income. If you tarnish that relationship, you will find it hard to build it back up. As relationships with your customers are key, it is also important that your joint venture partner be a reputable one.

Joint ventures are often short time. Many times, they are used for you to get your foot in the door or to promote a new product. Once you have developed a client base, you no longer need help in promotion that joint ventures offer. Additionally, some relationships just do not seem to work out. Whether it be due to lack of luster or charisma or desire to be in the joint venture agreement any longer, you and your partner should forsee a potential break in the relationship and have an opt-out option for such a case. You want to be able to end the joint venture project amicably.

Joint ventures are the key to e-commerce success and promotions. If you have already weighed the pros and cons and come to the conclusion that a joint venture is the right venue for you, then all you have to do is assure that you approach them properly. A successful joint venture comes down to the overall structure of the team.

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