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How Do You Choose A Shopping Cart For Your Business

By on March 12, 2012 in !Randy Roedl Internet Marketing, affiliate marketing, article directory, article plugin, article themes, Blog Business, Blog Platform, Blog Posting, blogging, Blogs, Conversion, Domains, Free Reports, Google Adsense, Membership sites, Mobil Blogging, New Blogging, SEO, Themes, Traffic, Web Design, Websites, widgets, wordpress, World Internet Summit, Wp Headers, Wp Themes, Youtube Video

How Do You Choose A Shopping Cart For Your Business?

When deciding on what type of shopping cart and what features you need to have with your shopping cart you need to take a good look at the needs of your customers and at the needs of your business. Your shopping cart can show your customer that you are a professional that they can trust in order to make a buying decision. The shopping cart is a very important part of your commerce website.

Your shopping cart should fit the size of your business including how many products you have and what features you will be using such as multiple items, discounts, shipping and payment options, the ability to collect contact information, the ability to process credit cards and echecks. Your shopping cart needs to have the ability to save information, to calculate discounts, and sales tax and multiple purchases. Your shopping cart needs to look like your website and to look professional.

You need to have a shopping cart that fits your program skill level, and ability to make changes to it with html. You need to be able to see in real time what your sales figures are, who your buyers are and how many sales you have. The shopping cart should be able to give you accurate inventory totals based on sales generated.

Your shopping cart needs to be easy to navigate for your customers, blend well with your website, and be easy for you to make changes to. Your shopping cart should give your customer all the information needed when making a purchase including what items are in the cart, the quantity of each item, any options such as size, color etc., and any discounts or certificates available. Your customer should be able to choose payment and shipping options right from the cart and should be able to see a total for their purchase prior to getting to the credit card information page. The shopping cart needs to be able to give information that is accurate and responsive to what the customer does including changes made in any of the shopping cart fields.

You choose a shopping cart for your online business that meets the needs of your customers, and meets the skills and abilities of the person in charge of administering the shopping cart. The shopping cart should be able to grow with your business; meeting your future needs as well as filling the shopping needs you have today.

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Offering Certificates Coupons Discounts and Sales Through Your Shopping Cart

By on December 3, 2011 in !Randy Roedl Internet Marketing, affiliate marketing, article directory, article plugin, article themes, Blog Business, Blog Platform, Blog Posting, blogging, Blogs, Conversion, Domains, Free Reports, Google Adsense, Membership sites, Mobil Blogging, New Blogging, SEO, Themes, Traffic, Web Design, Websites, widgets, wordpress, World Internet Summit, Wp Headers, Wp Themes, Youtube Video

Offering Certificates, Coupons, Discounts and Sales Through Your Shopping Cart

Driving sales to your Website through use of promotions such as sales, discounts, coupons and certificates is what make for a successful online store. Your shopping cart can help you to drive sales if it has the right features.

Some shopping carts that have more of a storefront system contain many of the advanced features that are useful for driving traffic to the store and we all know that traffic equates to sales. Most any basic shopping cart will allow you to change prices when you want to have a sale but you usually have to do it manually, one at a time. Then, after the sale you have to change them all back again. Some shopping cart systems allow owners to set up pre-set timed sales, where the program sets the beginning time of the sale and the ending time automatically.

Another useful promotion feature of some store-front shopping carts is the ability to feature an item or items on the homepage of the store so that it can be prominently seen by customers as the enter your store. Some even have the capability of placing sale products or new products on the front page to drive sales that way.

Shopping cart software that has the capability to email customers can be set up to email customers about coupons offers or discounts. Not all shopping carts can do this and when they can what they can offer may differ such as some being able to offer a percentage or a dollar amount coupon, and others can offer either specific product coupons versus all-store coupons. Some times you can program the shopping cart to kick-in a discount when the dollar amount of the purchase reaches a certain dollar amount.

Another useful feature is when the software has the capability to offer free shipping when orders reach over $50.00. This type of offer really helps to boost sales.

Customer pricing is another type of discount that kicks in when the customer logs into the Website. The private login password identifies the customer and the customer’s assigned percentage of discount that appears on the order form at checkout.

Just as offline brick and mortar stores offer sales, discounts, certificates and coupons to entice customers into the store. The ability of shopping carts to send out emails enticing customers to visit an online store is crucial for driving sales. An online store is dead without a constant flow of interested buyers. Sales, discounts, certificates and coupons are promotional tactics that a shopping cart can be programmed to handle saving a storeowner time and money. When making a shopping cart decision don’t ignore the power of advanced features to generate greater sales, features such as the ones discussed in this article.

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