The importance of Reciprocal Links in Internet Marketing By: Pradeep Aggarwal

Keywords and Ad Words aren\’t the only way that search engines score relevancy; links to other similar sites are another important factor. Keywords have been so abused by some webmasters that links are winning much more relevancy points. Google is said to love them. It might sound strange to recommend that your users should check out your competitors, but they probably know about them anyway.

If your competitors have a higher ranking than you, linking to them can often give you a higher relevancy score with the search engines and the subsequent increase in traffic will make it worth your while.

Alternatively, you can link to your own site by creating a subdirectory. This is like building another web page, but the URL will include your keyword. So if you were selling stuffed toys, the new URL would be YourDomain.com/stuffed-toys/stuffed-toys.html.

You could then write a short paragraph on the home page, describing the new page and including a link. You will get massive relevancy points for this!

Reciprocal Links

Reciprocal linking means forming partnerships with other sites who place a link from their web pages to yours. You give them a similar link in return.

When you look for people to swap links with, make sure that you do not reduce the quality or content of your own site. You don\’t want users to click straight through without reading your content; you want them to purchase first. One way to stop them from running away too swiftly is to create a \”Resources Page\” and link to that page from your homepage. This doesn\’t take away from the content on your homepage and the links are just one click away rather than being buried deep within the site, giving value to your partners.

In any case, you want to be sure that your site is more than just a page full of links. If your site contains more links than content, it will not be attractive to webmasters, search engines or users.

Picking Your Partner

Your link partners should be sites your target market will visit. Think about your product and its subject area and brainstorm to determine where people interested in your product might be looking on the internet. For example, if you\’re trying to sell a book about blackjack strategy, it makes sense that the people visiting on the web casinos would make great customers. On the web casinos then could be good partners. Identify top-ranked, high quality casino sites and find the email address of their webmasters. You can also identify your competitors, see where they trade links and then follow suit.

Tips for Speaking to Webmasters

Before you contact webmasters, place a link to their site on your home page or resource page to assure them that you will actually provide a high quality link. Create a subject line that will encourage them to read your message rather than deleting it. You don\’t want them to think you are message is Spam. (Something about their site or product is sure to capture their attention; they will probably open and read it, thinking that you\’re a potential customer.)

Begin your message by talking about your visit to their site and what you found interesting about it. Detail your product or service in one line and ask them to exchange links with you. – 99 – Tell them in detail where you have put their link and accentuate that it is only one click away from your homepage. Tell them that if you don\’t hear back from them within 2 weeks, you will think about that to be a negative response and that you will remove their link from your site.

About the Author

Pradeep Aggarwal is the creator of eBizblaster. A one stop online shop For amazing product like for on the web business. Visit http://www.ebizblaster.com Free articles, tips, tricks and techniques for online business and World wide web marketing.