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Offering Certificates Coupons Discounts and Sales Through Your Shopping Cart

By on December 3, 2011 in !Randy Roedl Internet Marketing, affiliate marketing, article directory, article plugin, article themes, Blog Business, Blog Platform, Blog Posting, blogging, Blogs, Conversion, Domains, Free Reports, Google Adsense, Membership sites, Mobil Blogging, New Blogging, SEO, Themes, Traffic, Web Design, Websites, widgets, wordpress, World Internet Summit, Wp Headers, Wp Themes, Youtube Video

Offering Certificates, Coupons, Discounts and Sales Through Your Shopping Cart

Driving sales to your Website through use of promotions such as sales, discounts, coupons and certificates is what make for a successful online store. Your shopping cart can help you to drive sales if it has the right features.

Some shopping carts that have more of a storefront system contain many of the advanced features that are useful for driving traffic to the store and we all know that traffic equates to sales. Most any basic shopping cart will allow you to change prices when you want to have a sale but you usually have to do it manually, one at a time. Then, after the sale you have to change them all back again. Some shopping cart systems allow owners to set up pre-set timed sales, where the program sets the beginning time of the sale and the ending time automatically.

Another useful promotion feature of some store-front shopping carts is the ability to feature an item or items on the homepage of the store so that it can be prominently seen by customers as the enter your store. Some even have the capability of placing sale products or new products on the front page to drive sales that way.

Shopping cart software that has the capability to email customers can be set up to email customers about coupons offers or discounts. Not all shopping carts can do this and when they can what they can offer may differ such as some being able to offer a percentage or a dollar amount coupon, and others can offer either specific product coupons versus all-store coupons. Some times you can program the shopping cart to kick-in a discount when the dollar amount of the purchase reaches a certain dollar amount.

Another useful feature is when the software has the capability to offer free shipping when orders reach over $50.00. This type of offer really helps to boost sales.

Customer pricing is another type of discount that kicks in when the customer logs into the Website. The private login password identifies the customer and the customer’s assigned percentage of discount that appears on the order form at checkout.

Just as offline brick and mortar stores offer sales, discounts, certificates and coupons to entice customers into the store. The ability of shopping carts to send out emails enticing customers to visit an online store is crucial for driving sales. An online store is dead without a constant flow of interested buyers. Sales, discounts, certificates and coupons are promotional tactics that a shopping cart can be programmed to handle saving a storeowner time and money. When making a shopping cart decision don’t ignore the power of advanced features to generate greater sales, features such as the ones discussed in this article.

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What is Involved in Shopping Cart Software

By on November 29, 2011 in !Randy Roedl Internet Marketing, affiliate marketing, article directory, article plugin, article themes, Blog Business, Blog Platform, Blog Posting, blogging, Blogs, Conversion, Domains, Free Reports, Google Adsense, Membership sites, Mobil Blogging, New Blogging, SEO, Themes, Traffic, Web Design, Websites, widgets, wordpress, World Internet Summit, Wp Headers, Wp Themes, Youtube Video

What is Involved in Shopping Cart Software

There are many things that go on within a shopping cart. There are many different features and management systems, so many that it can be mind-boggling. When deciding on which shopping cart program to purchase you should know what the basic parts of a shopping cart system entails so that you can make a smart buying decision.

All shopping carts have some kind of ordering system whether it is a simple online ordering system that includes buttons that have HTML attached to them such as is done with the Paypal shopping cart or a store-front ordering system where everything is done on site.

All shopping carts also have the ability for customers to add items to the cart, delete items from the cart, and input quantity desired. All shopping carts collect data such as the customer’s name, address and phone number. All shopping carts have to include shipping modules unless the products are all digital in nature in that case there would be a download manager.

Advanced shopping carts would allow customers to have several options per item such as color, size, weight, shape, height or width. Some carts even have choices between bulk or single item orders.

Shopping carts normally have shipping options with common ones being USPS, UPS and FedEx, DHL, CanadaPost, and also AustraliaPost. Not only do you have the different carriers but you also have other shipping options such as delivery time: next day, second day, ground, and air.

Tax calculation are also a part of what shopping carts need to offer when the customer has a physical address that is in the same state or city as the merchant. Tax calculations are done by zip code. Merchants who have stores in multiple rates would have a hair-pulling experience if not for advanced software plug-ins such as TaxWare’s Sales/Use Tax System or CertiTax which can calculate for the customer in real time the exact taxes.

Buyers insist on secure transactions before they hand over their credit cards so it is important for the shopping cart to integrate a payment gateway that is secure, protection for credit card numbers that are stored on the Website, an SSL secure connection certificate between the customer and the Website to discourage hackers from stealing sensitive financial information from the customers. It is also important to have a secure Sockets Layer (SSL) between the customer and the Website. If your Website server is not secure customer won’t buy. It is also important to have secure order retrieval.

Not all payment gateways are compatible with all shopping carts so you need to verify that the payment gateway is compatible before making your purchase. The most common U.S. based shopping cart compatible payment gateways are Authorize.net, LinkPoint, veriSign PayFlow Pro, and WorldPay. PayPal is another alternative payment system for most shopping carts but PayPal’s proprietary Instant Payment Notification (IPN) is not always available so you have to check before deciding to use PayPal.

Most shopping carts nowadays provide email confirmation of order placement and a few provide email confirmation of shipment.

Cookies, temporary IP number assignment and randomly generated cart numbers are all ways that shopping carts have to help keep customer orders straight. Because some shoppers turn off cookies it is important that shopping carts be set up with other methods alongside cookies just in case.

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Obtaining your Blogs Initial Traffic

By on November 25, 2011 in !Randy Roedl Internet Marketing, affiliate marketing, article directory, article plugin, article themes, Blog Business, Blog Platform, Blog Posting, blogging, Blogs, Conversion, Domains, Free Reports, Google Adsense, Membership sites, Mobil Blogging, New Blogging, SEO, Themes, Traffic, Web Design, Websites, widgets, wordpress, World Internet Summit, Wp Headers, Wp Themes, Youtube Video

Obtaining your Blogs Initial Traffic

When you first start adding content onto your blog you probably won’t have much if any traffic and I’m sure you’re dying to get some visitors. In this part of the guide we’re going to look at how you can get some initial traffic to your blog. Search engine traffic is by far the most valuable traffic to obtain, but it takes time and work to get this traffic so you need alternative ways to obtain traffic in the beginning.

Once you have your first twenty posts on your blog you should spend a day or two working on building links to your blog homepage and article pages. You should first work on submitting the pages to the many social bookmarking sites out there, you should choose at a minimum five websites to submit your pages to and make sure they get good traffic before submitting.

After you’re done submitting your pages to some social bookmarking websites spend some time writing a few articles on the topic of your blog. You could also just rewrite some of the posts you’ve made on your blog, it’s totally up to you. The reason you need some unique articles is so that you can submit them into article directories. EzineArticles is by far the most popular article directory and I would recommend sticking with this directory for the first couple months. Article directories will allow you to place 2-3 links in each article in the author resource box. You can gain a lot of valuable links from writing and submitting articles into directories so don’t ever stop working on adding more to your profile.

While you’re waiting for some of your articles to be approved in the article directories you can work on submitting your blog into directories. All you need to do is submit your homepage into these directories for the most part, some will allow deeplinks and I would recommend submitting deep links when you have the option.

You should also spend at least an hour or so a day reading other blogs in your niche. Although there your competition you can gain valuable links from their blogs by commenting on them. The search engines love relevant links and you can get a lot of them from blog commenting. You can also get traffic from people clicking your links on other blogs which happens fairly often.

As you can see there are plenty of ways you can obtain traffic while you wait for search engine rankings to kick in. All of these methods also help your search engine rankings and will assist you with getting ranked. Articles submissions are very important and make sure you never stop submitting articles for the life of your blog. They will help you rank in the search engines for tons of keywords and once you have enough search engine traffic coming in then you won’t need to work as hard on promotion and marketing.

In the beginning of your blog you’ll need to do everything you can to gain traffic though. Spend as much time as you can the first few months building content and links to your blog as this will directly reflect your traffic. If you write valuable content and have an appealing blog then some of the traffic you build will turn into return visitors which are the goal. Not everyone will become a return visitor to your blog, but the more that do the better. Always make sure that you continue writing content for your blog and never stop because for the most part once the content stops the traffic comes to a halt.

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Forum & Message Board Marketing

By on November 21, 2011 in !Randy Roedl Internet Marketing, affiliate marketing, article directory, article plugin, article themes, Blog Business, Blog Platform, Blog Posting, blogging, Blogs, Conversion, Domains, Free Reports, Google Adsense, Membership sites, Mobil Blogging, New Blogging, SEO, Themes, Traffic, Web Design, Websites, widgets, wordpress, World Internet Summit, Wp Headers, Wp Themes, Youtube Video

Forum & Message Board Marketing

Webmasters need to use every marketing method that they can take advantage of and without using all the methods out there you’ll fall behind your competition quickly. There are plenty of marketing techniques out there that you need to use, and in this article we’re going to talk about the power of forum and message board marketing. You’ve might of already used these techniques in your marketing arsenal and if you have then that’s great, but if you haven’t or you rarely use this technique then you should consider using it more.

There is always at least one forum on every topic and many topics have hundreds of different forums available to them. You should gather a list of the forums in your niche and then join them all. You will need to make some posts on them all and get active in the community. On the forums you’ll be able to add a signature line which will appear at the end of all of your posts. You can use this line to add your website link so that you can get direct clicks and also backlinks. Forum backlinks can build quickly and add a lot of value to your current links. Some forums will require that you make a certain amount of posts before your signature line appears, don’t worry about this though and just patiently wait until you reach the amount of posts. Don’t go spam the boards as you’ll likely be banned for doing so.

For message board marketing you may have to add your link at the end of each of your posts, so make sure that you do so if it is required. There is no point helping out others on message boards unless you’re getting the backlink so be sure that you do in fact get a link for each post. Some popular message boards are the Yahoo message boards which covers basically every niche that you could imagine. You simply help people answer their questions and then you post your link under your answer. This will help you get traffic as these message boards are always busy and get great search engine rankings.

A lot of forums and message boards don’t allow do-follow backlinks which means your links won’t count in the search engines. You should try finding some that are do-follow so that you do in fact gain some backlinks from your hard work, but for popular boards with lots of traffic it isn’t so important. For instance the Yahoo message boards will allow you to post a link but it isn’t do-follow. I still recommend using this board though because it’s one of the busiest and on the internet and can bring in great targeted traffic for the lifetime of your website.

Don’t spam the boards or forums though as you’ll get banned and it will also look unnatural to the search engines if you get a couple hundred links one day and none the next. You should aim for the same amount of posts everyday and split them between the forums and boards you use. This way you’ll be able to not look suspicious to the search engines and they won’t penalize you for unnatural link building which trust me happens and isn’t pretty for that website owner.

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Ways to Increase your Search Engine Rankings

By on November 13, 2011 in !Randy Roedl Internet Marketing, affiliate marketing, article directory, article plugin, article themes, Blog Business, Blog Platform, Blog Posting, blogging, Blogs, Conversion, Domains, Free Reports, Google Adsense, Membership sites, Mobil Blogging, New Blogging, SEO, Themes, Traffic, Web Design, Websites, widgets, wordpress, World Internet Summit, Wp Headers, Wp Themes, Youtube Video

Ways to Increase your Search Engine Rankings

As a website owner you’ll know how important it is to raise your search engine rankings and that it’s the most valuable traffic around. If you want to make money online with a website then it’s almost apparent that you’ll need to get some search engine rankings in your niche. There are plenty of ways out there to increase your search engine rankings and you should try to use as many of them as you can. You can guarantee yourself that thousands of other webmasters are out there doing the same so if you want to compete with the big boys then you’ll need to know the tricks.

The reason search engine traffic is so important and vital to your success is because it’s the most targeted traffic around. If people are finding your website for terms they search in the engines then you’re doing something right and should benefit from your hard work. It takes time for the search engines to rank you well though and you can reflect the degree of difficulty by how much competition there is in the search engines. If there is low competition then you’ll be able to easily get high rankings, but as the competition increase in the search engines then you’ll have to work hard to earn the rankings. We’ll now take a look at some of the methods you can use to increase your search engine rankings.

Build Backlinks

The first thing you need to work on is your backlinks and this is an ongoing process that never really ends. The search engines love seeing websites consistently building backlinks as then it seems important to the search engines so you should work on building backlinks every week. You also don’t want to build a bunch of backlinks at once and then stop because it could hurt your website rather then help it out. Build naturally and you’ll notice a great influx of your search engine rankings as time progresses.

Optimize Your Website

You can work on all the link building and promotion in the world, but if your website isn’t optimized for the search engines then you could be in trouble. You should always have an updated sitemap on your website so that the search engines can easily index your website without any problems finding pages. You also need to make sure you optimize the keywords you’re targeting throughout your website. Places to add keywords on your website are in the meta tags and in the content. If you’re website is properly optimized and you build links around the keywords optimized on your website then you’ll be well on your way to some great keyword rankings in the search engines.

Both of these two methods are the main methods you need to worry about when building your search engine rankings up from the ground. Of course having great unique content is also a must, but apart from content and search engine rankings there isn’t much else to do except collect your checks. You’ll need to maintain your search engine ranking campaign over the long-term though if you want the revenue to stick, so owning a profitable website is basically a full-time job.

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New To Online Shopping Carts

By on November 9, 2011 in !Randy Roedl Internet Marketing, affiliate marketing, article directory, article plugin, article themes, Blog Business, Blog Platform, Blog Posting, blogging, Blogs, Conversion, Domains, Free Reports, Google Adsense, Membership sites, Mobil Blogging, New Blogging, SEO, Themes, Traffic, Web Design, Websites, widgets, wordpress, World Internet Summit, Wp Headers, Wp Themes, Youtube Video

New To Online Shopping Carts?

If you are unaware that shopping carts exist online than you will learn a lot from this article. Website owners who sell more than just a few items on their site will usually have a shopping cart so that customers will have a more pleasant and efficient shopping experience while on their Website. Unlike a physical shopping cart that is made of metal or plastic a online shopping cart is a piece of software, or a script, that allows customers to put items they wish to purchase into a virtual (online) shopping cart so that they can save them to purchase when they are done browsing.

An online shopping cart will usually allow the customer to have a running dollar total of the merchandise they have placed in the online cart. Sometimes the running total will even include the shipping fee.

If a customer frequents the same Website multiple times some shopping carts will save the shipping information so that the customer does not have to keep entering it each time they shop on the site.

Online shopping carts can even keep track of inventory levels that can save the customer a lot of frustration and time. Some shopping carts are even smart enough to make suggestions based on the customers past preferences while shopping on the site.

Online shopping carts can make your shopping experience faster, easier and hassle-free. Shopping carts have also been known to send out an email thanking the customer for shopping and confirm the order – can physical metal or plastic shopping carts do that?

Online shopping carts allow customers to add to the cart, delete items, change the quantity of items already in the cart, and also input the size or color of an item.

The online shopping cart can help the Website owner to appear more professional, and can help to create a secure and friendly atmosphere in which to shop. The shopping cart should match the theme of the Website and look like it is a part of the site and not a separate entity. Website owners should choose a shopping cart software that is easy for customers to navigate and have the features that are helpful for both the owner and the customers.

Shopping cart solutions for Website owners can be simple or complex depending on the number of items and the number of transactions that the Website usually handles each month. Shopping cart solutions can be free or they can be very expensive depending on the services provided and the number of features provided with the shopping cart. Some shopping carts are complete storefront solutions and others are basic shopping carts.

A Website that is offering goods or services that does not have a shopping cart may turn customers away if they are already used to the convenience of using online shopping carts.

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For more advanced WordPress users

By on November 5, 2011 in !Randy Roedl Internet Marketing, affiliate marketing, article directory, article plugin, article themes, Blog Business, Blog Platform, Blog Posting, blogging, Blogs, Conversion, Domains, Free Reports, Google Adsense, Membership sites, Mobil Blogging, New Blogging, SEO, Themes, Traffic, Web Design, Websites, widgets, wordpress, World Internet Summit, Wp Headers, Wp Themes, Youtube Video

For more advanced WordPress users who are looking for plugins to upgrade to, here are some nifty suggestions. Imagine a blog reader finding a useful link on your blog. Then imagine the reader clicking on the link only to find out that the link is broken. To avoid such frustrations, have this broken link checker installed on your blog. It helps you keep on top of things by checking your posts in the background while your WordPress administration page is open. It will then send you a notification on the Dashboard should a problem be found. It also checks outgoing and incoming links and you can time the intervals these checks are carried out.
If you have been blogging for a long time, nothing matters more than knowing that your posts are secure and accessible in the event of a fault. Backup your database on WordPress by using this plugin. It is compatible especially for Windows users.

Hard to deal with your codes on the blog? There are plugins that easily colorizes your codes making it standout and easy to read. The plugins are usually free of server dependency and supports multiple languages such as ; C & C++, C#, Delphi, CSS, JAVA, JS (Java Script) and more. For example, the Hex Hub HTML Color Codes and the Code Markup.
You have a RSS feed on your blog, now add to it! The Feedfooter is a handy plugin that puts an extra footer part on your RSS feed. You could place a greeting, an advertisement link or a personalized note to readers. It supports HTML enabling the embedding of banners right on the RSS feed. With 10 spots, you could place 10 different footers which rotate throughout your blog.
This cool plugin is a must have for your blog. The clicks made on your blog by readers are color coded with the most clicked on part turning red. It helps you easily track the most strategic locations for banners and ads and to know which links and advertisements are working and which are not. Having cool looking aesthetics does not hurt as well.
If you are a regular poster, the TinyMCE plugin is a nice WordPress plugin that allows you to change between a multitude of design choices to your blog post. This plugin is a timesaver with many shortcuts as well as a drag and drop option. In addition, linking, imagine and embedding videos are fast and easy.

This plugin brings your blog to new levels. It shows relevant posts and blogs when reader click on it. With high profile websites such as the CNN using this plugin, your blog could be linked to this international site should their news article be related to your blog post.

Just when you think you have seen it all, there are more plugins out there which can make your blog faster, cleaner and just more user friendly – increasing your traffic – which is the whole point of your blog in the beginning.

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Monetizing your Blog

By on November 1, 2011 in !Randy Roedl Internet Marketing, affiliate marketing, article directory, article plugin, article themes, Blog Business, Blog Platform, Blog Posting, blogging, Blogs, Conversion, Domains, Free Reports, Google Adsense, Membership sites, Mobil Blogging, New Blogging, SEO, Themes, Traffic, Web Design, Websites, widgets, wordpress, World Internet Summit, Wp Headers, Wp Themes, Youtube Video

Monetizing your Blog

After you have set-up your wordpress blog and begun getting some traffic to your blog from your link building and from the search engines you can begin monetizing your blog. You shouldn’t start monetizing your blog too early because it will turn some people off from your blog. Also make sure that you don’t make each post a big advertisement for some product or advertisement because your readers won’t enjoy that too much. You need to figure out the perfect combination of ads to make money off of your blog while keeping your readers happy.

Pay-Per-Click Ads

Google Adsense is the biggest ad network for bloggers and you’ll be best off using them for your pay per click ads. You simply make some pay per click ads to the size you need them in the Adsense admin section and implement them into your blog. The size of the ads will make a big difference so make sure you don’t try adding too big of ads into your blog. You should try to implement the ads into your blog so that they fit right into the content as it will draw in more clicks.

Affiliate Leads

Many of the affiliate networks offer leads that you can add to your blog and what this means is simply that you send your readers to a lead page where they sign-up for something free. Leads don’t pay that much when there free, but some of the leads which cost money will pay a lot of money. You’ll also find that you have better luck trying to get people to join leads then buy products.

Affiliate Products

All affiliate networks have products that you can promote and you can either add links or banners to your blog to promote these products. It’s best to generally write a review as a blog post to promote the product this way it won’t interfere with your blog. You will be paid on a commission basis for the products you sell ranging anywhere from 5-75%.

Link & Banner Sales

There are lots of webmasters and businesses that will buy links and banners from blogs with traffic and you can make lots of money with ads. You can choose to find the people privately on webmaster forums or you could advertise your blog in some of the networks out there that allow you to advertise your blog in hopes of selling links and banners. Many of the networks work great and will find you advertisers quickly, it’s best if your blog is niched based though when looking for private ad sales.

There are lots of ways you can monetize your blog as you can see, and I haven’t touched all of the methods either. I’ve gone through the most popular methods, but there are some other things that can make you money depending on your website niche. I’d recommend starting out with these monetization methods first so that you can make some money before moving onto other areas. Also remember that you should stay with the same networks until you reach minimum payouts so that you don’t have money sitting in a bunch of networks that you can’t withdraw. It’s a rookie mistake that many webmasters make and I don’t want to see you waiting months for your first check.

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