Archive | !Randy Roedl Internet Marketing

Setting Up an Affiliate Program

You are going to need a way to effectively advertise your products. Signing up for an affiliate program is certainly one of the most effective methods of accomplishing this. You might, however, have decided to be the one to set up the affiliate program. Whatever reason compels you to do this, you can easily set up an affiliate program by following the method below.

First you need to find all the website online that would generate the traffic to your site. You will want to search out sites whose visitors would likely be interested in the product you have for sale. It’s all about matching interests and compiling a list of potential affiliate marketers.

With list in hand, you will need to write a convincing sales letter to send the person who runs each site. Make certain to cover all of the selling points for your pitch, and include information on what commission you are willing to pay for sales generated by them. Go through the letter carefully to make sure it is error-free and then send it out..

After you’ve signed on some affiliate marketers, you’ll require an affiliate program to keep a record of the sales generated, and how much money you owe each affiliate. Then you will need to write the commission checks and sending them to your affiliates. An alternative method to taking care of all this yourself is to hire a third-party affiliate tracker. This company will take care of tracking the sales and distributing commissions for you. Either option is workable.

Whatever method you choose, managing your own affiliate marketing program to sell your products will allow you total control over where and how the advertisements are placed, and over who will be sending traffic to your site. This takes more time and work than having someone else run the affiliate program, but if you are certain you know what you want, this is a viable option.

Six Kinds of Resell Rights

There are a variety of resell rights. Resell rights run from the simple right to resell an item to others to the more flexible rights that let you change an item, give it a new name, and other rights. Every one of these rights can be purchased. Below is an overview of the basic kinds of reseller rights.

1) Give Away Rights

This allows you to give an item to others as long as you don’t charge them anything for it.

2) Royalty Rights

These rights are similar to that given to authors and publishers. Every time you sell an item, you have to give a certain percentage of the money earned to the original owner..

3) Resell Rights

These rights not only give you permission to sell the item to anyone you wish, but you keep all money made on the sale.

4) Basic Resell Rights

With these types of rights, you again keep all money made from the sale. You have permission to sell the item, but whoever buys it from you is not allowed to sell it.

5) Private Label Rights

This is the most flexible kind of resell rights. With these, you can put your own name on an item as if it was yours to start with. You can change it, rename it and claim it as your own. You also have complete control over its sale and what rights you prefer to sell it with, if any.

6) Master Resell Rights

With this type of right whomever you sell a product to has the ability to turn around and sell it to someone else. The unique aspect of these rights is that they are separate from the product and can be sold alone or attached to the individual product.

The above shows the great variety available in resell rights. If you take the time to learn about each of these, you have opened up yet another avenue for earning money.

Suggested Affiliate Programs

If you’ve studied all the options, and you have decided you don’t want to take care of the affiliate administration yourself, you have options. There are numerous affiliate-marketing programs on the internet that will be more than happy to do the affiliate marketing for you. Each one has its own method of operation so make sure you know exactly what you are looking for in order to get the program that fits best with your need. To help get you started, below is a list of some highly recommended affiliate programs:

http://paydotcom.com/

Home v3

http://www.jvmanager.com/

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http://www.pokeraffiliate.com/

http://www.clickbooth.com/

https://www.cafepress.com/

http://www.credit.com/

http://platinumpartner.com/

http://www.leadflash.com/

http://www.studentloanconsolidator.com/

http://www.e-gold.com/

http://www.wholesaleriches.com/

http://www.earnunited.com/

http://www.lunarpages.com/

http://genbucks.com/

As you peruse this list and check out the sites take notice of what the terms are and what type of service they offer. There are three major categories: pay-per-click, pay-per-sale and pay-per-lead. By doing your homework and knowing not only what each site offers, but also how well each fits with your needs, you are well on your way to a great affiliate program.

The Best Free Marketing Method

Joint venture selling is easily the most neglected free marketing system available to internet entrepreneurs. Why? Most likely this comes from the stigma attached to teaming up in business. People are leery of business ventures going haywire, so they are apt to avoid any type of joint venture. Unlike many joint ventures, however, joint venture promotion doesn’t mean combining money. You simply share promotion tools. Allow me to clarify what makes joint venture marketing such a wonderful form of free marketing.

The initial and probably most beneficial reason is that it provides referrals from other sellers and with recommendations comes trust. Not only are you growing your contact pool to include your venture partner’s consumers but you will also earn greater trust from your venture partner’s contacts because he/she has recommended you. After a person gains trust they’ll have a dependable customer list far into the future.

The next advantage, as I previously said, is the larger customer base that accompanies joint ventures. If you join forces smartly you can add a customer base that might have alternately taken many years to grow. Consider how much time it has taken you to establish your current customer list, now think about how much time it would take you to, for example, triple it. I’m certain you can clearly see how advantageous joint ventures can be.

The third advantage of joint venture marketing is the ability to gain new customers. The simple fact that you will be giving a greater number of products or services through your joint venture is very appealing to possible customers. The greater your offerings, the greater the number of people who will visit your site,

Finally, a successful venture makes it possible to enter into a greater number of such partnerships in the future. This in turn will help expand your customer list again. When others see the success you have experienced, they are much more willing to join forces with you. With each successful joint venture, the quality of your future partners is increased dramatically and you will eventually attract the attention of those at the top of the marketing chain.

Jint venture marketing can most certainly benefit you. The above advantages are just the tip of the iceberg. The greatest advantage of all is that all these advantages come with a price tag of zero.

The Importance of Search Engine Optimization

One of the main things new businesses have to worry about is being seen. If the customer doesn’t know you exist, how can he visit your store? In the “real” world, radio, television, newspaper, and postal mailings all help businesses get attention.

What other things can you do to reach people who may be new in the area and not have had the opportunity to view or listen to you ads? Signs. By placing signs at your storefront and in other strategic places, you call out to everyone who passes.

This is how search engine optimization works. You need to have the biggest, most noticeable signs to get discovered. Just like cars flying down the highway, travelers on the Internet need something to catch their attention. The words you use and how you use them to describe what your site offers is the way to bring in consumers.

This is where search engine optimization done properly will help you out. If you can figure out the best set of keywords to portray your site, and if you can use those words in the content of your site, then you increase your chances of directing that speeding traffic to your site instead of directing them down the road to your competitor. If the customers don’t come to you, they will go to your competition.

Show up well on a search engine’s results won’t cost you a penny. But it can cause you to lose everything if your site doesn’t appear. The amount of profits you get from your business will be directly related to how well you can use this marketing strategy. If the customers can’t find you, the profits will never arrive.

Internet surfers are a fickle breed. They know what they want and seek out only that item or service. They will search, find, and buy. It doesn’t matter to them where they get what they seek, but it could make all the difference to you. So when you consider why effective search engine optimization is important, just think of the internet as a large highway with travelers speeding by.

Things to Consider Before Buying Resell Rights

Before spending money on a Resell Rights item you’ll want to thoroughly research. With such a wide variety of items out there with Resell Rights it’s not hard to find yourself confused and making a unsatisfactory investment. There are several things you need to think about before investing your hard-profits in a Resell Rights product.

The first thing you’ll want to find out is what type of Resell Rights come with the item you’re thinking about. There are a variety of Resell Rights and you’ll need to know ahead of time if a particular product has the kind of rights you are seeking. Read everything about the transaction before purchasing.

The next step is finding out what kinds of limitations come with the product. Every agreement is unique so you have to read the entire contract. For example, you may not be able to combine items you sell or you may be restricted on the price you set. Many products won’t allow you to sell the item on E-bay or other auction sites. These possible limitations are another good reason to study the fine print carefully.

Any product over 2 years old is considered outdated and probably not worth the investment. You need to find out how long this particular item has been on the market and how many people have invested in it already.

You’ll also need to determine how many similar items are available for purchase. Even if the items available aren’t identical, closely related ones may make this one less desirable. If you still want to invest, you might consider buying private label rights so you can improve on the item.

Finally, consider whether or not the item has a good potential for back-end sales-that is, will customers return to purchase this item again or is it a one shot product. The greater the chances of people needing to return, the higher your profits will be.

This Isn’t Internet Marketing

As with all innovations, we soon become wrapped up in the newness, the easy access, and the excitement we feel with something that has not existed for us before now. Internet marketing is no exception. Online marketing does have its pitfalls in spite of all the good things it offers. We often put more store in something new than it is really worth. Below are some of the things that internet market lacks.

Replacing the traditional form of buying and selling is not going to happen with internet marketing. Pretend for a minute that you are looking for a new car. You go online, look through picture after picture and find one you like and can afford. That’s where you stop. You can’t touch that car, nor can you take a test drive. You have only a small idea of what the car will be like when you drive it. Are you going to pay potentially thousands of dollars for that car, or will you go to a local car lot instead, where you can get a much better idea of what you’re buying? This is a major limitation to internet marketing for many items.

Another frustrating fact of buying online is dealing with lost connections and websites being down. You can’t do what you set out to do. You end up having to wait or take a drive to somewhere that has what you need. Shopping online isn’t always doable.

You aren’t going to make tons of money in little or not time on the internet. Granted, a very small number of people have been lucky enough to develop a money-making endeavor, but these are the exception to the rule. There are a larger number who have failed miserably at online businesses. Most of the business realities of the brick and mortar world still apply to the virtual world, you still will have to put in endless hours and effort to make it succeed.

Internet marketing, finally, is not static. As the world itself changes and grows, so will the world of internet marketing. Technology will change and the government will make more laws to control what happens online. You can’t count on what is today to be around in its present form ten years from now.

Three Tips on Finding JV Partners

Joint venture partners are easy to come across. Actually, there are numerous people around who would happily join forces with you on a joint venture partnership. You need to decide what you are looking for in a partner before you search one out.

Tip one: Be the type of person that you wish to have for a partner. This encompasses several different traits of who you are, but there are two that are the most important. The first and most likely the most crucial trait is whether or not you can be trusted. People aren’t going to work with someone they can’t trust. Next, people want to work with someone who feels his business is important. Nobody wants to join forces with someone who doesn’t feel the partnership is worth putting effort into.

Tip two: Make sure you have something to offer potential partners. Your reputation and that of your business must be spotless. This entails a good record with customer service and a quality product to offer your customers. You look for credibility by association with any partners; the same thing works in reverse..

Tip three: Don’t get lax on looking for potential partners. Not being constantly on watch will make it easier to miss an opportunity that would be perfect. You can find potential partners in forums and online lists. Just make sure the places you join have good reputations.

Once you have decided what kind of person you’d like to have as a partner and made a list of places to find those types of people, the search is nearly over. Ask questions and get all the answers you need to make a sound decision then make your offer and you are on your way.