Archive | Internet Marketing

Why Publish Your Own Newsletter

Why Publish Your Own Newsletter?

You have probably thought about starting your own newsletter. Most of us have thought about it, yet most have not yet made the leap. There may be various reasons why, but there are numerous more reasons why you must.

First, let me get rid of any worries you may have about putting out your own newsletter. It really isn’t as hard as you may believe. You don’t have to publish it weekly, or even bi-weekly. You can publish a monthly newsletter that other love to see. You also don’t need a college degree to publish a successful newsletter. All you really need is proper spelling and grammar-and quality information. It doesn’t hurt to include special products also.

The greatest thing about having a newsletter is how greatly it will affect your business.. There’s no arguing the fact that a newsletter will encourage your customers to make return visits to your site. A free newsletter will allow them to know you value their loyalty and patronage. This makes for a customer who will return because he is happy with you.

Your newsletter will not only help you by making your customers feel satisfied, but if put out in the correct way can also attract new customers. If you make sure your content is interesting to both your current customers and potential customers, the chances increase that the newsletter will be passed onto others. For example, you extend an offer for a freebie or discount to new customers in your newsletter and distribute it to your present, happy and loyal customers. If they are satisfied, they will see your offer and pass it onto someone who may not otherwise know of this offer.

In addition to the reasons I’ve already mentioned, sending out a newsletter also marks you as somewhat of an expert. Your customers will see you a person who really understands the product or service that you’re selling and this will help build a trusting relationship with your customers. This can give you the edge over competitors.

It should now be obvious to you how effective a tool publishing a newsletter can be. You will see the benefits as sales increase and profits grow.

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Why You Need Affiliate Programs

Why You Need Affiliate Programs

Internet marketing is such a large business today, and there are a so many varied chances for the online business to grow, that often it’s hard to find your way through. It is difficult for anyone just entering the world of online commerce to know what is and isn’t successful. The reading and research needed to develop a good online business strategy is so daunting that some people find it easier to just give up. There is one method of earning money online that takes little effort and has been proven to work. That is what this article is about.

This section concerns the online merchant selling products or services. Whatever amount of time you have been in business, the main thing you must accomplish is getting customers to visit your website. This is where affiliate programs enter the picture. The way it works for the seller of products or services is this: you sign up for an affiliate program, others sign up and place ads for your site somewhere on their site. They send you leads and you pay them for the leads. The wonderful thing about these programs is you only pay for the actual leads from the affiliate. Keep in mind that the person with nothing to sell will want to make money so will work harder to promote you. In this way, you will both benefit.

For the person who doesn’t have a product to sell there are unique benefits to signing on as an affiliate. First, you will be giving your visitors a chance to visit the merchant. You earn money by promoting your site, and then convincing visitors to go to the merchant. You earn money for the amount of leads or sales accomplished by your efforts. In addition, you have the chance to increase this traffic by having others advertise your site. Granted, you will end up paying these people to promote your site, but the rewards are well worth the money spent.

Affiliate programs are quite simple and inexpensive to run. Their business consists of generating customers for all of their members. For this reason, it is normally cheaper, and takes less effort, for you to sign onto an affiliate program than it would be for you to attempt to start your own affiliate program. In addition, with the large number of people these affiliate programs have signed up, you are in a position to reach a larger area of the market than you could ever accomplish by going it alone.

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Winning the Internet Marketing Game

Winning the Internet Marketing Game

Winning is what it’s all about, and in the internet marketing game, you’re going to have to be dedicated to success if you stand half a chance of winning. Competition is at its peak on the internet. Nobody sets out with any though less than winning. You have to reach the top before you will even think about succeeding. You need to become known even before you sell a product. That’s the very nature of online businesses.

You will need to know and successfully target the customers in your area of sales. With all the competition out there, consumers have a great deal of choice and you risk being skipped over if your sales tactics aren’t the best. You need to know your customer and how he purchases both inside and out. If you have the money to do an actual market research, great; if not, you still need to seek that intimate knowledge of the people you wish to sell to.

Article writing is a very effective way to advertise your web presence. With the right content, you catch the attention of those seeking answers and lead them to your website. You can write articles yourself or have others write for you. The object is to get people thinking of you as an expert in your field. They will be more likely to view your website if that is the case.

E-mail selling is one of the simplest yet most effective ways of reaching your consumers. You start out at an advantage because the customer has already signed up for your list and indicated he was interested in what you had to say.A personalized e-mail message will help deepen the connection between you and your customer. This is the only method used by online marketers that has that advantage.

You ultimately decide if this is a game you will win. Whatever marketing methods you try, make sure you have done your homework and know exactly who your customer is and what your customer want to spend his money on. This is the first major step in success..

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Google's market tops Wal-Mart's

On a day when stocks basically went nowhere, shares of Internet search giant Google (GOOG, news, msgs) topped $600 a share for the first time today. \r\n\r\nThat pushed its market value above $190 billion and ahead of Wal-Mart Stores (WMT, news, msgs), whose business is about 20 times more massive. \r\n\r\nGoogle gained 2.6% to $609.62 today and is up 6.5% this month and 31% this year. \r\n\r\nWal-Mart, meanwhile, was down slightly this day to about $45, a victim of worries about consumer spending. The stock has been stagnant in the past few years, falling 11% in 2005 and 1.3% in 2006. This year, the stock is down 2.3%.\r\n\r\nIf that\’s not enough, Google now has a market value greater than Japanese auto giant Toyota Motor (TM, news, msgs). Toyota shares fell slightly in New York to $117.29; its market cap sat the close of trading this day was about $187 billion. \r\n\r\nMarket capitalization is the value of outstanding common shares. \r\n\r\nGoogle and tech stocks generally were higher today. The Nasdaq Composite Index jumped to a 7-point gain to 2,787. The Dow Jones Industrial Average, meanwhile, was down 22 points to about 14,044, and the Standard & Poor\’s 500 Index was down 5 points to just under 1,553.\r\n\r\nIf Google were in the Dow, the company would rank eighth in terms of market capitalization among the 30 stocks in the blue-chip index. \r\n\r\nAfter just three years as a public company, Google shares have jumped more than 600%, and the company is now worth more than 22 of the 30 companies listed in the Dow. \r\n\r\nIts market cap is almost as huge as the five Dow stocks with the smallest market caps combined: Caterpillar (CAT, news, msgs), DuPont (DD, news, msgs), Honeywell (HON, news, msgs), Alcoa (AA, news, msgs) and General Motors (GM, news, msgs). \r\n\r\nAt the same time, it would be the 23rd most valuable company in the world. While plenty of analysts say Google stock is headed to $700, it is still pricey: It trades at 45 times its projected 2007 earnings of $13.18 a share and 21% above its 200-day moving average, even though it has traded as high as 62% above its 200-day average. \r\n\r\nSeventeen of 23 analysts rate the stock a strong purchase. Its 2006 earnings per share were almost double earnings in 2005. But it looks now like the 2007 earnings will be only 30% higher than 2006 earnings.\r\n\r\nVideo: Google\’s spectacular rise\r\n\r\nTech stocks were about the only strength in the market this day. Hewlett-Packard (HPQ, news, msgs) led the Dow with a 2% gain to $51.98, and IBM Corp. (IBM, news, msgs) and Intel (INTC, news, msgs) were among the top five Dow stocks today. \r\n\r\nApple (AAPL, news, msgs) jumped 4% to $167.91. Amazon.com (AMZN, news, msgs) rose 2.6% to $95.85, and World wide web software company Akamai Technologies (AKAM, news, msgs) soared 8.4% to $33.92, tops among stocks in the S&P 500 and the Nasdaq-100 Index ($NDX.X), which includes nearly all the biggest Nasdaq stocks. The latter index was up 0.6% to 2,163.\r\n\r\nMeanwhile, the Amex Interactive Week World wide web Index ($IIX.X), which includes Google, was up 0.8%. \r\n\r\nWhat pulled the market lower? Economic worries, set off by an earnings warning from Ryder System (R, news, msgs), which stated the economic slowdown has moved beyond the housing sectors. \r\n\r\nAt the same time, there was weakness in oil stocks, materials stocks and financials. \r\n\r\nExxonMobil (XOM, news, msgs) was down 0.7% to $90.68 as crude oil fell more than 2.7% to $79.02 a barrel in New York. \r\n\r\nStock Charts (Year)\r\nGoogle\r\n\r\nWal-Mart Stores\r\n\r\nRyder System \r\nCitigroup (C, news, msgs) was off 1% to $47.80. Alcoa, which reports third-quarter earnings tomorrow, was the Dow loser, down 1.3% to $38.30. \r\n\r\nAnd Wal-Mart? It was down 0.2% to $45.27 as investors used the Ryder warnings to worry about consumer confidence and spending. \r\n\r\nRyder\’s nasty warning\r\nRyder shares fell after the trucking company warned that weak demand for commercial rentals would negatively affect its third-quarter earnings. \r\n\r\nThe company, which leases trucks and trailers, anticipates to earn between $1.12 and $1.14 per share in the third quarter, below a previous forecast of between $1.20 and $1.23 per share. \r\n\r\nVideo: Zipcar goes to college\r\n\r\n\”Economic conditions have softened considerably in more industries beyond those related to housing and construction,\” the company said in a press release.\r\n\r\n\”Consequently, freight and shipment levels have weakened to a greater extent than previously anticipated. The impact to earnings is primarily driven by softer-than-anticipated demand in the commercial rental product line, as well as from lower pricing and higher carrying costs associated with used cars.\” \r\n\r\nShares fell almost 6.8% to $45.92 this day and was the biggest loser among S&P 500 stocks and among the 20 stocks in the Dow Jones Transportation Index ($TRAN). The index was down 1.2% today to 4,935. \r\n\r\nSprint\’s Forsee resigns\r\nAfter the market close, cell phone company Sprint Nextel (S, news, msgs) said Gary Forsee had stepped down as CEO and chairman amid pressure from investors unhappy with the company\’s stock performance. \r\n\r\nThe stock, which had dropped 2.7% to $18.50 in regular trading, jumped 0.5% to $18.59 in after-hours trading.\r\n\r\nSprint also confirmed the fears of some investors who worried that the company\’s already poor financial performance in current months is deteriorating. \r\n\r\nSprint said today that it expects to report a third quarter net loss of approximately 337,000 subscribers in the key \”post-paid\” market segment — customers who sign annual contracts and pay monthly bills.\r\n\r\nForsee\’s departure comes just two years after he engineered the $35 billion purchase of cellular operator Nextel Communications to keep pace with rapid consolidation in telecommunications. \r\n\r\nThe Wall Street Journal reported last week that the company was actively seeking a replacement for Forsee.\r\n\r\nEnergy prices — New York close Mon. Fri. Chg. Month chg. YTD chg. \r\nCrude oil (NYMEX) (per barrel) $79.02 $81.22 -$2.20 -3.23%\r\n 29.43% \r\nHeating oil (per gallon) $2.1596 $2.2235 -$0.0639 -3.50% 35.15% \r\nNatural gas (per million BTU) $6.8460 $7.0730 -$0.2270 -0.35% 8.68% \r\nUnleaded gasoline (per gallon) $2.0002 $2.0493 -$0.0491 -3.29% 24.85%

WordPress 2.3

I’m thrilled to announce that Version 2.3 “Dexter” of WordPress is now ready for the world. This release includes native tagging support, plugin update notification, URL handling improvements, and much more. This release is named for the great tenor saxophonist Dexter Gordon.\n\nThe entire team is really proud of this release, and I’m happy that this is our second on-time release under our new development schedule. The grand experiment of a more agile WordPress with significant features in the hands of users more often is working. I could write a blog post about each new feature, but I’ll try to be brief:\n\n 1. Native tagging support allows you to use tags in addition to categories on your posts, if you so choose. We’ve included importers for the Ultimate Tag Warrior, Jerome’s Keywords, Easy Tags, and Bunny’s Technorati Tag plugins so if you’ve already been using a tagging plugin you can bring your data into the new system. The tagging system is also wicked-fast, so your host won’t mind.\n 2. Our new update notification lets you know when there is a new release of WordPress or when any of the plugins you use has an update available. It works by sending your blog URL, plugins, and version information to our new api.wordpress.org service which then compares it to the plugin database and tells you whats the latest and greatest you can use.\n 3. We’ve cleaned up URLs a bunch in a feature we call canonical URLs which does things like enforce your no-www preference, redirect posts with changed slugs so a link never goes bad, redirect URLs that get cut off in emails on similar to the correct post, and much more. This helps your users, and it also helps your search engine optimization, as search engines like for each page to be available in one canonical location. More info here.\n 4. Our new pending review feature will be great for multi-author blogs. It grants authors to submit a post for review by an editor or administrator, where before they would just have to save a draft and hope someone noticed it.\n 5. There is new advanced WYSIWYG functionality (we call it the kitchen sink button) that grants you to access some features of TinyMCE that were previously hidden.\n\nYou’ll notice that two of those features are straight out of the most-voted for ideas list. That’s just the user facing stuff, if you’re a developer you’ll be interested in:\n\n 1. Full and complete Atom 1.0 support, including the publishing protocol.\n 2. We’re using the new jQuery which is “800% faster.”\n 3. Behind the user-facing tags system is a really kickass taxonomy system, which adds a ton of flexibility. It’s probably the biggest schema upgrade since version 1.5.\n 4. The importers have been revamped to be more memory efficient, and you can now add an importer through a plugin.\n 5. Through hooks and filters you can now override the update system, the dashboard RSS feeds, the feed parser, and tons more than you could in 2.2.\n 6. The new $wpdb->prepare() way of doing SQL queries.\n 7. Finally there were over 351 tickets in Trac closed for this release, with over a hundred people contributing. This is the polish, the hundreds of little bug fixes and features that make WordPress what it is.\n\n

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Value of a Blog

blogging seems to be all the rage now. Many of these are personal blogs, where people just give their views on various topics. Others, however, are business blogs. blogs can let more people find your site, as there will be more content for the search engines to pick up on. And they will be more likely to stick around, as you have interesting content.

The first thing you will need to do is pick someone to write your business blog. It needs to be someone who writes well and knows about your business. In some cases, those may not be the same person. Often, in very small businesses, the owner is the only employee. If that is you, it\’s possible that while you do not write extremely well, you do know a lot about your business. If that is the case, you might try a system where someone else proofreads your blog and corrects and slightly rephrases things where they could be improved.

The next think you will need to decide on is what your subject matter will be about. In some types of businesses, it is appropriate for the blog to be slightly more personal in nature. If you are marketing to high school and/or college students, they would be more interested in local events than they would in the details behind your latest business partnership.

Another option is to blog to keep clients and others updated on where you are in various projects or what inventory you have gotten in. For a golf store, you might keep your clients up to date on when you are expecting a new line of golf clubs.

A third option is like my own blog, where you give advice that will help others, regardless of whether they are your clients/customers or not. On my blog, I try to make sure that you don\’t have to have a lot of technical expertise to use my advice. I don\’t blog about how to write HTML. Instead, I blog about the types of features you can have on a site and whether it would be to your advantage to use those features. It\’s general advice that can be applied to websites whether the reader has a working knowledge of HTML or pays someone else to do that.

I\’ve found that my blog (and it\’s accompanying monthly printed newsletter that\’s basically the \”best of\” the blog entries from the previous month) seems to increase my perceived credibility and my approachability. And to get new clients and customers in the door, perceived credibility and approachability is what you need. To keep them, you will need actual credibility and good communication, so hopefully you have both.

You can also publish your blog entries to sites like ezinearticles.com or goarticles.com and include a link to your site, which is what I do. Then other sites will also publish your articles, but they have to include those links to your site also.

Personally, I post on Tuesdays and Thursdays. I think that any less frequently would be a waste of time. And remember, in addition to making sure the entries will pull in new visitors from search engines, also make sure the article is useful to them. If you are a good writer and write on the types of subjects you mentioned, you\’ll do well.

About the Author

Tim is the owner and senior web designer at T&S Web Design. His company has developed and maintained website for dozens of small businesses and organizations. Tim also maintains a blog with free website advice for small business owners, GetASiteOnline.com.

Auto Parts Online Blog Keeping Up With the Latest

As the old adage goes, \”There is nothing permanent in this world but change.\” And yes, it is very much true. Oftentimes, when there is a time to take the leap and make a change, it is a very risky decision for one easy reason. Changing could actually cause something to rise to success or it could also be the cause of its downfall. Many people, companies, and businesses have tried that out as part of their strategies and it would be interesting to note that they are actually living testimonials of dealing with change.

To deal and keep up with the various changes going on in the globe as well in the car and automobile world, Auto Parts On the internet continuously keeps itself updated. By doing such, this on the web store and company is able to bring up to date its categories of auto parts and accessories.

Auto Parts On the internet is one of the leading suppliers of car parts and vehicle accessories on the world wide web. It has been in service and in existence for more than twenty five years. It holds a wide collection of parts that include hard to find auto parts and truck parts. Aside from providing easy access and an easier shopping experience for customers and car owners, Auto Parts On the internet also provides important trivia, tidbits, and facts regarding various vehicles, automobiles, and auto parts.

To add up and support this online store\’s function of providing information, it has launched a blog that would provide customers, visitors, enthusiasts, aficionados, and guests further and in depth news and ideas on the realm of automobiles, automobiles, and cars. Any new broadcasts in their line of field and business would be posted and updated on the Auto Parts On the internet blog. Further awareness and information would be the main function that this online blog would serve and adhere to. Any breakthroughs, news, events, or recalls would also be posted. As long as something is noteworthy, you could be sure that you would be able to read it from the Auto Parts Online blog.

One of the latest news you can find at the Auto Parts On the web blog is about a new way for drivers of any kind of car or automobile to communicate with each, not just through honking their horns, flicking on their light signals, or the very seldom use of hand and arm gestures. The latest news that has reached the Auto Parts On the internet blog is that there has been a revolutionary and innovative design and creation that would give drivers the chance to communicate with each other not just through signals and signs but with words as well. This would be done so through the use of innovative LED displays. To find out more, interested parties and individuals can simply access the Auto Parts Online blog.

Auto Parts Online remains committed to delivering better and up to date auto parts for different vehicle types and brands. And just like that, the Auto Parts On the internet blog will also continue on keeping up with its commitment in delivering worthy and up to date news and features regarding anything and everything in and about the world of cars.

About the Author

Jenny McLane is a 36 year old native of Iowa and has a knack for research on vehicles and anything and everything about it. She works full time as a Market Analyst for one of the leading car parts suppliers in the country this day.

Blogging for money: a fabulous freelance writing job?

You have all seen the adverts. \”Freelance writers wanted!\” they scream from the pages of just about each freelance jobs site on the internet. \”Get paid to blog!\”

To many people, this sounds like some kind of dream job. If you keep a blog yourself (and google says that a few thousand of us do), then the chances are you are currently blogging for free, either because you see blogging as a good opportunity to drive traffic to your website, convert traffic that\’s already there into sales, or just because you feel you have something to say.

If this sounds like you, then of course you\’re going to jump at the opportunity to get paid for something you\’d do for free. Who would not? And if you\’re a freelance writer looking for work, you\’re probably going to jump at the opportunity to: you write, you make money. What could be simpler?

Well, the paid-to-blog business isn\’t quite that easy, unfortunately. You see, you are technically not being paid to blog. What you\’re doing is blogging on someone else\’s website, and being given a share of the google adsense profits your posts make – in most cases, 50% goes to you, the rest to the web page publisher.

Still sound good? It might well do. After all, on the world wide web, content is king. There\’s good money to be made from google adsense (the program whereby you displays google adverts on your website and are paid every time someone clicks on them). Isn\’t there?

Well yes, there is. But in order to make money from blogging on an adsense site, you\’re going to need to be able to do more than just write. First of all, you\’re going to have to be able to identify a niche to write in. This cannot be just any old niche, either: it has to be one which you can churn out content on, day in, day out – and content which people will want to read.

You also have to know how to drive traffic to the content you create. On the paid-to-blog sites, some of the traffic is already there: but in order to make real money from this type of writing, you will need even more traffic than that. Where are you going to get it? What do you know about internet marketing? About driving traffic to websites? What do you know about search engine optimisation? You will need knowledge of all of these things if you want to make money from blogging – and even if you have that knowledge, you will still need the energy and enthusiasm to blog every day.

Say you have all of that. What can you make?

Theoretically, there is no limit to what you make. There are people out there making a very nice living from blogs and adsense. There are even more people, though, who aren\’t making a cent. Realistically, you are much more likely to fall into that second group. So, is blogging for money a great freelance writing opportunity?

In a word, no. blogging networks are great places for people who\’d like to make a few dollars per month doing something they\’d happily do for free anyway, or for people looking for a lively blogging community to join. They are not for serious freelance writers who want to make a living wage from their writing.

Still want to make money from blogging? Find a corporate giant who needs someone to maintain their blog – and is willing to pay for it. Save the paid-to-blog network for your free time.

About the Author

Amber McNaught is the owner of WritingWorld.org, a site which aims to help freelance writers find freelance writing jobs