Building On Your Success

Most of us check our blog’s statistics on a regular basis, but how much do we really examine and use that information to our advantage? We write posts, check out the traffic numbers, admire our success or hope for more. How often do we really examine our posts to see what draws the most attention and what really satisfies our readers? I’m sure some bloggers do this very effectively, but I think most of us have room for some improvement in this area.

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Here are some things to look for:

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Are your most frequently visited posts on particular topics?

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On my own blog I write on the subjects of web design, marketing and blogging. My most successful posts tend to be on web design related topics not on blogging or marketing. I think there are a number of factors that contribute to this, but it’s helpful to know that a certain topic is more likely to get noticed.
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\nWhat posts are receiving the most social media traffic?

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Social media websites like Digg and StumbleUpon are great for sending massive amounts of traffic. Have you taken the time to analyze what types of posts get the most love from social media? Part of having an effective strategy for social media marketing is knowing which posts to push and where. This doesn’t mean that you should ignore a topic because it doesn’t generate traffic from social media, but it does help you to make the ideal use of your time for marketing by using unproductive methods.

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There may be other factors that contribute to which types of posts get social media traffic. For example, my posts that are web design related sometimes do well with niche social media sites, while posts that are related to blogging don’t get submitted to these sites since they aren’t relevant. I don’t think that makes the web design articles any superior, it just means that they fit into a niche that has some unique opportunities.

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What posts are receiving the most links?

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Gaining inbound links is an important part of developing a successful blog. If you know what types of posts are likely to draw inbound links you’ll be able to create more effective link bait. Another thing you want to consider here is where you have marketed those posts that have drawn a lot of links. It might be a marketing method that is working more so than a particular type of content.

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What posts are getting the most search engine traffic?

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Your blog and certain posts might be optimized to rank well for a particular search phrase. Why not capitalize on this by adding even more related content? The new posts that you add are likely to also rank well if they target similar or related search phrases.

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What posts receive the most comments?

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One of the goals of a blog is to develop a community atmosphere that includes a lot of interaction from readers. If this can be accomplished, you will have developed a number of loyal readers that will continually come back to your blog. Certain types of posts might generate more reader interest and comments. If you’re looking to build a stronger community, think about catering your posts to this purpose.

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What posts lead to increases in subscribers?

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Have you noticed that each time you post on a particular topic your subscriber count increases the next day? Or on the other hand, have you noticed that certain topics turn readers away? Obviously subscribers are important and your writing should attempt to draw as many subscribers as possible.

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All of these factors can give you a good indication of what your readers are interested in and what types of content will produce the ideal results for you. Hopefully this type of analysis will help you to do a better job of serving your readers and to find new ones.\n

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