Blogs Are Profitable

The San Francisco Chronicle has nailed it: “Yes, some blogs are profitable – very profitable!”

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Hooray!

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Apart from the optimistic title, however, the article does a pretty good analysis of the blogosphere, highlighting both its strengths and weaknesses. Check this quotation:

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\nThe blogging world has tremendous strengths – original voices, provocative opinions, imagination and intimate knowledge of a variety of subjects. But it is also an industry struggling to mature, many observers argue. They state blogging companies must overcome the industry’s reputation as a sort of digital Wild West where anything goes, and confront such questions as conflicts of interest, product hype, bias and low standards of accuracy.

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Personally I believe that blogs will take off as soon as people stop seeing them as blogs. Quite counter-intuitive eh? Tell your dad or grandfather to visit TechCrunch (one of the profitable blogs mentioned on the article), and ask him what is it about. I am pretty sure he will say it is just a website about technology.

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That is the scenario we should be aiming for; where blogs become just another content management system. Not online diaries. Not a bunch of teenagers sharing their frivolous thoughts and experiences.

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The substance is already there. Just think about the large number of professional blogs that compete head to head with mainstream media.

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It is the perception, therefore, that has to change.

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