Why Your Content is the Most Important Part of Your Website

Video Training Unplugged

When you own a website the content you place on your website is what’s going to determine how well you’ll end up doing. Link building is another huge factor, but without content that is useful to readers and unique to the search engines then you could be in trouble. You need to make two things happy with your content and that’s your readers and the search engines. In order to do this you’ll need to spend a considerable amount of time researching keywords an information that people want to read about.

Throwing content onto your website for the sake of adding more words is just plain wrong and it will only hurt your website if anything. When you add content onto your website the first thing you should always make sure is that the content is completely unique. If you write your own content then you’ll obviously know it’s unique, but if you outsource your content then the best way to make sure it’s unique is to run it through copyscape premium.

Once you know your content is unique then you can start thinking about what keywords to target. Each article you add to your website should target it’s own set of keywords and typically they should be long-tail keywords so you can get SERP rankings easier.

Choosing keywords is one of the most difficult parts of setting up your content on your website, but without the right keywords then you‘ll never get search engine traffic so it’s important to spend some time on it.

As you write your content or have it written you should also make sure there is a proper amount of keywords optimized in the actual article. This means you’ll need too choose your keywords before you begin even writing the article, which by the way is the correct way to do things.

You don’t want to stuff your articles with too many keywords though as then it becomes a lot less enjoyable for the readers. You still need to keep the readers in mind because they are the ones who will make you’re the money. If you don’t have content that keeps them on your website then you won’t be able to make any money off of them.

Content is the most vital part of any website whether it’s a small website or a large one. If you can’t write content then you should outsource it too someone who can do justice on your topic. Never pay a writer because they have the lowest rates either, pay for the quality and make sure it’s done right.

I find way too many issues arise when you use the cheapest rates rather then the average rate. There are plenty of writers online and I would suggest paying anywhere from $.015-$.02 per word for good content. The investment will be worth it because once you start making money it will quickly pay off for the content you needed to buy to get the site started.

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