What’s a Blog and Why Should you Have One

What’s a Blog and Why Should you Have One.txt

What’s a Blog and Why Should you Have One?

Most small business owners haven’t yet dived into the world of online marketing full force. Some may have taken a few steps in the right direction, but are still failing to capitalize on all of the opportunities that are out there. One of these opportunities is blogging, and if you’re the owner of a small business running your own blog can help you succeed in the online marketplace.

You might have the mistaken impression that blogs are only places to rant about your personal life, however this couldn’t be farther from the truth. A blog can be a very powerful outlet to help market yourself, your business and your products or services. Simply defined, a blog, or web log, is nothing but an easy platform to quickly publish articles onto the Internet.

When used for a business, a blog is a fantastic way to help grow your presence. You might have a basic website with all of the common pages and information. However, your presence is limited because of the amount of content you have, and the fact that it’s static rather than updated or dynamic.

A blog helps you change these factors by giving you an outlet to constantly produce new, fresh content. You don’t have to write 1,000 word columns when you blog, a quick few paragraphs talking about something relevant to your business or industry is all you need. If you can consistently do this a few times per week, then you are growing a huge collection of content that you store on your website. All of this content can be found in the search engines, which will lead to a massive increase in the amount of traffic that your website enjoys.

Additionally, the more you blog, the more that people will come to enjoy what you have to say and look forward to your postings. You’ll build up a following, and if you provide insightful, interesting articles, then your reputation will grow as being one of the leaders in your field or community. Some people might see your blog and not think twice about it, while many others will see your blog and then want to know more about your business. Therefore, you’ll be directly finding many more prospects and customers as your total presence grows.

Best of all, blogging is extremely easy and it won’t take up much of your time at all. If you can find 10-20 minutes per day to dedicate to growing your business in significant ways, then you can blog. And that’s what you’ll be doing, as you grow your business’s online presence and increase your own reputation.

Blogging has been around for quite some time already, but only in the last few years have businesses really begun to utilize them. If you haven’t joined the bandwagon yet then it’s time to get moving. By creating and running your own blog, you will increase your site’s traffic, your business’s online presence and reputation and you’ll be finding new prospects and customers as well.

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