The Usefulness of a Shopping Cart To Commercial Websites If you are a website owner you should understand how useful a shopping cart will be to the success of your website. A shopping cart can be used for easy purchasing of items especially multiple item purchases. A shopping cart can be used for physical products, for services, for subscriptions, and for free trials. Shopping carts can calculate subtotal of the cost of the items selected, the cost of various shipping options, and the cost of tax if that is an option. Shopping carts can handle various currencies, domestic and international shipping options and discount and certificate options. Shopping carts are used in commercial websites worldwide. There are many benefits to the website owner in using a shopping cart. When a shopping cart is installed on a website individuals from all over the world can go online and shop on your website. Shopping carts can be customized to accommodate these international visitors. Multiple currencies can be utilized by shopping cart software and can also be made available to different languages. Your shopping cart should have the best security available to protect your customers and to give them confidence in purchasing from you. There are many benefits to using a Paypal Shopping cart including the fact that it is inexpensive there are no set-up charges, monthly charges, merchant accounts, gateway or shopping cart fees. Paypal does payment processing; there is fraud protection, and merchant tools to accept payments, which are included in the fees, accessed by Paypal, which are very reasonable. The fees are only applied when you accept the payment. If the individual does not pay, then you do not pay a fee. The Paypal shopping cart integrates well with other payment processors and is easy to set up on your Website. You can add product details, and use multiple options such as color, size etc. You can use multiple buttons such as a donation button, a buy now button, and a customizable button option. You can also include your own image or logo or even a background in order to integrate the shopping cart to your website. The Paypal shopping cart is the perfect solution for small business owners when they have 50 or less items to offer on their websites. The benefits of Google Checkout are many and include the fact that it can help to increase your sales and it works with AdWords and reduces your lead-generation expenses. You can reach more customers by using the Google Checkout badge on your AdWords so that you are identified as a participating merchant which will give your customers confidence. Google’s checkout process is a secure process. Google has a policy that for every $1 you spend on AdWords you can process $10 in sales for free. Google has reasonable per transaction fees, which is a low payment processing cost.