Tag Archives | small business

There Are Many Shopping Cart Types Merchants Can Choose From

There Are Many Shopping Cart Types Merchants Can Choose From

There are several different types of shopping cart options for online business owners to choose from including merchant service shopping carts, hosted shopping carts, and fully integrated shopping carts.

Merchant service shopping carts can be managed through your administration area. They provide an interface to manage product catalogue, define your prices and to change the prices. You can use “Buy” links or buttons located near the product descriptions. These links and buttons when clicked on by the customer bring the customer to the merchant’s site where they enter the personal data and credit card number to complete their transaction. This financial information is obtained off your site thus allowing you to abstain from having to have a secure site. The fact that the customer is directed away from your site may make your customer uneasy. The redirect tells your customer that you are a small business, and they may not like being taken to another site where they may not be familiar with the company that will be solicitation their credit card number.

A hosted shopping car generally needs little or no programming and allows your customer to stay on your site for the financial part of the purchase experience. Hosted shopping carts are a good deal for both the small and medium sized online businesses that do at least $1,000 USD worth of business each month. The fact is that the customer will still be redirected to the hosting site but with interfaces being able to be configured to look just like your site they probably won’t know that they are being redirected. You keep your integrity and look just like the “big corporate guys” but with out the cost of being one. Some programming may be necessary to be able to set up the hosted shopping cart and you want the ability to keep your color scheme to stay the same as your website. In the hosted shopping cart you are able to use your payment gateway and merchant account so that the customer’s credit card statement will contain your company’s name, and not the name of the merchant service. The ability to have your company’s name on the statement is that it avoids charge backs that occur when the customer sees a different name from the one they are expecting.

The fully integrated shopping carts are the best choice for online business owners who can afford them. They have the ability to configure them with extended features that are not possible with the other two options such as allowing for discounts, certificates, ratings and comments from visitors, and the ability to define product categories and subcategories, to calculate shipping costs, and tax. Fully integrated shopping carts do require some good programming skills and can also be used with your own merchant account.

The shopping cart that you choose to use on your Website will help to determine how professional you appear to your customers. The more professional your site appears the more customers will be drawn to your site. The more customers you have, the more sales you will generate. Research all your shopping cart options carefully before deciding.


7 Big Benefits to Creating Your Next Small Business Website With WordPress

7 Big Benefits to Creating Your Next Small Business Website With WordPress

Which of these choices would you prefer?

A website that requires custom programming costing $3000 or more, requires a knowledge of complex programming languages in order to make even simple changes to the content, and requires a complete redesign (again costing thousands of dollars) if you decide the look is outdated?

Or a website that is built on free software, allows you to easily update content yourself and you can select from thousands of clean, professional looking designs that can be added to the site in a matter of minutes?

No brainer, right?

Meet WordPress.

WordPress, originally used solely for blogs, has morphed into an incredibly powerful Content Management System you can use to easily and inexpensively create a very professional and functional website for your small business.

Here are 7 benefits to using WordPress for your small business’ website:

1. It costs nothing! Not one penny! WordPress is available for download at WordPress.org at no cost – you won’t even have to give up your email address. To host a WordPress site yourself, however, you will need to find a hosting company. That’s generally not free. But it’s not expensive either. For just $5 – $10 a month you can host your WordPress site at any number of quality web host providers. Many of them include Fantastico with your hosting plan which is software that lets you install WordPress in just a few clicks without even having to download the software.

2. Ease of Use. Using WordPress is really quite simple. Yes, especially for the technically-challenged among us, there will be a little bit of a learning curve. However, there’s no shortage of quality WordPress tutorials online to help you get up to speed quickly. Once you get the hang of things, adding content is a snap. It’s no more difficult than using a word processing program. And you don’t have to know how to write code or do anything vaguely technical in nature to maintain your site.

3. Themes. There are hundreds (if not thousands) of themes available for WordPress. A theme is basically a template that changes the look and feel of your WordPress site (a theme can also alter the behind-the-scenes options to make WordPress even easier to customize and use). Some of these themes are free, others you have to pay for. You can also have a custom theme designed so your site meets your exact specifications.

With themes, it’s easy to get a clean, professional looking site without paying a lot for custom design work. And if one day you decide you don’t like the look of your site – no problem. Find a theme you like better, activate it in WordPress and you instantly have a new look and feel to your site – all without having to change the blog posts or pages on your site.

4. Plugins. Plugins are software the extend the capabilities of WordPress to do pretty much anything you want. Using plugins, you can track site visits, add social bookmarking to your site, automate backups of your site, fight spam, create contact forms, improve site security and a lot more. And, with few exceptions, the plugins are absolutely free.

5. Search Engine Love. Google (and the other search engines) love WordPress. Using WordPress can give your search engine optimization efforts a big boost. And if you take advantage of some of the SEO-related plugins available for WordPress, the search engines will really think your site is the bee’s knees.

6. Technical Support. WordPress does not offer tech support for you to email or call with your questions. However, have no fear, there are still a ton of options for you if you have an issue you need addressed. You can turn to the forum on WordPress.org, which is a very active community of WordPress users who are always willing to help those having problems with the software. In addition, there are a bunch of other websites, message boards and blogs that you can turn to for advice. There are also plenty of wordPress experts for hire to assist you. Whatever issue you may encounter, help is always close at hand.

7. Control. Hosting your own WordPress website puts you in control of your web presence. Need to update your content, add new posts or pages? You can easily do it yourself. Want to update the appearance of your site? Find a new Theme, upload it, activate it and you’re done. Don’t like the hosting company you’re using? Find another and move your site – there are plenty of good hosting companies around.

So there are seven strong benefits to using WordPress for your small business’ website/blog. Without a doubt there are reasons why you may WordPress may not work for your situation and hiring a programmer to develop a custom site is the best option.

For most small business owners, however, WordPress will provide all that you need to get a professionally looking website that you, and the search engines will love. It’s a highly functional, flexible and cost-effective option that is hard to top.


Web Design Dublin-WordPress Training and Websites for Small Business

WebDesignDublin.org Get your FREE 7 part course about building a great website for your business and FREE ebook about the legal issues of doing business online.WebDesignDublin offers a wide range of training courses in website creation,social media,email marketing,affiliate marketing,search engine optimisation and many more.Our courses cater for complete beginners to more experienced users and focus on the many aspects of building a web presence and profile for your business.Courses include the WordPress for beginners course or the more advanced course ranging from 1 to full 1 day intensive course in using WordPress to create great seo optimized websites.


Non-professional SEO Optimization for Small Business Organizations

Search Engine Optimization is a crucial need of every business organizations that serves under a particular keyword for their consumers online. However, this amazing tool is often an expensive investment choice for small business organizations that struggles with proper budget solution. SEO being an experimental art of regular testing and optimizing, these websites find it […] Check out the …

Original post by wordpress blogging – Yahoo! News Search Results


How to Build a WordPress Website – Word Press Training – AlishaTV

www.Tellurvision.com AlishaTV interviews Ben Cope and Kimberly Bohannan, creators of the WordPress Website Workshop. They offer training, one on one coaching so you be in control of your website. WordPress dashboard, social media links, keywords, wordpress plugins, blog posts. Sign up for the next WordPress workshop to build your website today.