Tag Archives | Marketing Search Engine

Search Engine Ppc

ToP Search Engine PPC Platforms

The most popular search engine PPC program is Google AdWords which reaches over 10 billion web pages and 100 different language versions. The benefits of using Google are its inexpensive start-up cost ($5 dollars) and the amount of traffic you will get which is far more than that of any of the other search engines. Google also provides you with its Google Analytics program which helps you with which keywords you should be targeting in your PPC ads, a website optimizer, which allows you to test different variations of your web pages to see which convert better, and step-by-step tutorials that take you through the whole process of setting up a Google Adwords campaign. Most experts agree that it is a good idea to start out with Google Adwords because of the low start-up fee and the heavy traffic. Although it is expensive for competitive terms, you can still get away with not bidding too much on the less competitive longer-tailed keywords.

The Yahoo Search Marketing search engine PPC platform started out named as GoTo, then changed to Overture, and finally ended up as what we know it today: Yahoo Search Marketing. Yahoo charges a $30.00 start-up fee but then offers you 25 dollars of free ads. Yahoo focuses on sponsored Search and reaches over 80% of active Internet users. You can also reach your market through online publishers, newsletters and emails. So, instead of your ad appearing only in search rankings it will also show up next to content like articles and product reviews that are related to your business. You can also reach a local audience by targeting ads specifically for your geographical area. Yahoo also offers certain upgrades like the Search Optimizer which can automatically manage your keyword bids, and the Marketing Console which tracks how effective your online campaigns are. Each of these are available for a monthly fee. Free tools include the Keyword Selector Tool and the View Bids Tool, as well as a PPC ROI calculator and CPM ROI Calculator.

Microsoft adCenter (Bing) is relatively new in the big names of search engine PPC but is very popular since it offers a large range of features, costs only $5 to sign up, and is targeted towards a buying market where the competition is not as high as Google and Yahoo, and so the amount you pay per click is lower. You can take advantage of the keyword research tool which gives you the past month’s searches for your keyword, other relevant keywords, and the present month’s traffic for those keywords. The tool also shows trends for each keyword.

It is generally recommended that, if you are new to PPC, you start with just one search engine (preferably Google Adwords), learn how that works, and then move on to others if you feel that it might be worth a try.


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How to become a webmaster? (Part – 1)

Before you move any further, you should be registering at some webmaster forums. I’d recommend you to register at the top 2-3 webmaster forums rather than registering at just one. But why to register at those sites? I know you’ll be asking that question.

Webmaster forums are sites where you’ll find experienced webmasters. What are they doing there? They’ll be either promoting their business, or simply helping others. By helping others, their reputation is gonna increase, and they will be also getting some other benefits. We’ll discuss those things some other day.

So webmaster forums are just for experienced webmasters? Nope, not like that. There you’ll see people like you as well. They’ll be either learning things from other webmasters or practicing what they have learned. You can start by clearing your doubts. You’ll get surprised when you see, even new members replying to your queries. That’s because they might have already got answers to such questions from experienced webmasters out there when they asked those kinda questions earlier, when they were new there.

Don’t feel shy to ask questions. The questions that you might be feeling to ask may sound simple even for you. But, if you are having doubts, then you should ask them and clear those doubts the same moment. Only then, you’ll be able to become a successful webmaster. One thing to note is that – don’t spam the forum with questions that are already asked by others. Before you ask questions, its recommended to search for answers using the search facility provided in the forum. And even after visiting the threads started by others, if you’re still having doubts, then go ahead and clear your doubts by starting a new thread. Again, make sure that you are starting threads at the right place. There will be different sections in the site for discussing different topics like programming, business, blogging, search engines, marketing, search engine optimization etc. There will be a general section as well, where you’ll be able to ask general questions that don’t fit under any other section.

That’s all for now. Check out the next part for more.