Tag Archives | Marketing Materials

The Five-step Strategy For Quality And Risk-managed Life Sciences Translations

Companies in the life sciences industry face a particularly tough set of challenges in bringing products to the global marketplace, not least of which is delivering multilingual content. The importance of translating product information carefully and correctly cannot be overstated. As many companies can attest, errors in language translation can yield disastrous consequences, including patient injuries, product recalls, missed product launch dates, damage to their corporate brand, litigation and financial losses.
Managing translation into one additional language is challenging enough but when multiplied across two, five or ten languages, the process can become cumbersome, expensive and risk-laden, particularly if it is not managed in a centralized manner.
Merrill Brink International has supported hundreds of life sciences companies with the translation, localization and formatting of product development, sales and marketing materials. The following tips, based on our 30 years of experience, will help you select the most suitable LSP for your needs and get the most from that partnership.
Establishing best practices
The world of global product marketing is more competitive and moving faster every day, with more companies entering the international sales arena than ever before. Advances in design-to-manufacture technology have led to shorter product development cycles and accelerated time-to-market. Not surprisingly, companies are seeking ways to expedite translations for product, regulatory and marketing documentation into multiple languages without sacrificing quality or increasing costs.
Today, companies can reduce their risk and streamline the translation process by partnering with a qualified language services provider (LSP) that offers the right combination of expertise, infrastructure and resources to meet their needs.
To learn more, download the white paper at http://www.merrillbrink.com/thought-leadership.htm

About Merrill Brink:

Merrill Brink International (www.merrillbrink.com) is a leading provider of complete translation and language solutions for global companies and law firms, with special expertise in serving the legal, financial, life sciences, software, heavy machinery and corporate markets. A proven leader with more than 30 years of experience, Merrill Brink offers a wide range of language solutions including translation, localization, desktop publishing and globalization services.
For more information, please contact Merrill Brink, Tel: 888-601-9814; Email: translations@merrillbrink.com; Web: http://www.merrillbrink.com
For full text: http://merrillbrink.wordpress.com/2011/03/15/the-five-step-strategy-for-quality-and-risk-managed-life-sciences-translations/
For more news releases: http://www.merrillbrink.com/news-and-events.htm
Follow us on Twitter: @merrillbrink

About the Author:

0

Joint_Venture_Credibility

Video Training Unplugged

Joint Venture Credibility

You have the next big idea since Google. You are motivated and have the means to create and promote this idea but lack one thing: credibility. In the day where skepticism is the number one personality trait of e-visitors, it can be hard if not daunting to ‘sell’ your big idea. Everyone always wants proof without having to pay for it; better still, they want a review from someone they trust. Without credibility, you may as well be trying to sell a burger to a vegetarian.

Just as you would not trust your coworker with giving you legal advice or your dentist with selling you computer supplies, not everyone will be receptive to an internet freshman trying to sell them marketing materials and the like. Get a backing or testimonial from Shoemoney and you are sure to boost your credibility a hundred fold. Being as how that is not very likely, and not always pertinent to the field you are in, you should be looking for a joint venture partner who already has the connections and credibility to market your idea.

Products or ideas are not always sold based on their merit; often people are not readily willing to spend their money on something they have no guarantee of working. Sometimes it is the proper sales pitch, landing page, or testimonial that gives them the extra push they need. Joint ventures should be entered with this idea in mind; gathering a group of rookies will take just as long as if you had decided against a joint venture.

Building a rapport with your clients is something that develops over time. If you do not have the time to wait, getting someone who already has a developed rapport to join you in a joint venture would be the next best option. Not only is the legwork completed for you, but they possibly have the leads already lined up that you need as well. Everyone gets what they want then; you get the customer base, and your partner gets something worth offering to them while cashing in on a nice little commission.

Creating a joint venture is a prosperous activity. It is used by affiliate marketers accross the net to develop leads and credibility. Just as with any business or shop, you will want to build up some credibility in your community to allow for more sales, repeat business, and greater chance of word of mouth advertising. Supply in the e-commerce world is usually always higher than the demand so you need a good reason to motivate buyers to your product in particular. YOu know your product is better than the competition; do not let something as simple as little to no credibility slow you down. Enter a joint venture with a well known marketer in your field and be on your way to prosperity.

0