Source: http://OpenSourceMarketer.com During this week’s Open Source Marketer webinar we discuss some of the advanced HTML and CSS styling tips you can use t…
Tag Archives | Marketer
How To Create WordPress Plugins
Learn More: http://OpenSourceMarketer.com/plugin-development-book During this week’s Open Source Marketer webinar we discuss the process for creating your ow…
Amazon Affiliate WordPress Plugin – Product Style 2
The best Amazon affiliate WordPress plugin, Product Style 2: amzps.com This Amazon WordPress plugin allows you to quickly generate completely customized affiliate advertisements and comparison charts by using Amazon Product Advertising API directly through your WordPress blog. Typically, ad information will have to be manually obtained from Amazon, but Product Style 2 will generate all of this information for you. It will even locally save product images to optimize them for search engine rankings – this plugin has a track record of top ten and even number one Google rankings for many different affiliate sites. In addition to creating image or text affiliate ads with this plugin, you’ll also be able to automatically generate product information to be displayed next to the advertisements. This product information creates an affiliate ad that is actually useful for website visitors, which results in higher CTR and more commissions. Unlike other plugins that automatically generate Amazon affiliate ads for WordPress blogs, Product Style 2 encourages unique content with a creative way to use Amazon Product Advertising API. Instead of creating the exact same ad as all other affiliates, Product Style actually lets you pick and choose the product information you want to display with your affiliate ads. You can also edit this information and even rearrange it to suit your needs. Since you can customize the way ads are created with this plugin, the plugin will actually remember an …
Tips On Ethical Online Promotions From Your Dallas Internet Marketing Consultant
Many a Dallas Internet marketing consultant upholds integrity and honesty as a creed (and not just for company branding) when crafting promotional campaigns, while other marketers take off the kid gloves and do anything to convert a lead or make a sale. A lot of marketers do their work beyond the realm of what is acceptable, and model their marketing tactics on what is not. The way you think about business reflects in the marketing methods your campaign employs, and also influences the way leads, customers, and loyal clients see your company. Here are some things you and your marketer can do to ensure that your campaign and brand remain white-hat.
Avoid fake product scarcity. If you have a landing page or promotional e-mail that says you only have a couple of hundred pieces of a certain product, make sure that you do not sell beyond that specific number. Rarity is often seen as an indicator of quality and uniqueness, and this is what unscrupulous businesses and marketers bank on to sell products; even those that are not really special but rather mass-produced. If you use the rarity of a certain product as a motivation for customers to buy, you need to limit the quality. If you do not, it can be devastating if your consumers find out.
Stop pulling out your products and putting them back on the market repeatedly. Many marketers teach and duplicate this sales tactic; one that is called the takeaway. What these businesses do is sell a certain number of these products, and then pull them out with the intent to drum up sales when they put it back on the market sometime in the future. The purpose of this effort is solely to artificially create a more urgent demand at the next release.
Stop the sales-letter hype. Writing good copy that compels consumers to purchase your services or products can be accomplished by experienced promoters. While all of us are probably used to ads that stretch the truth a bit, copy that hypes the features or benefits of a certain product can bring your brand reputation down when buyers discover that most of what you say is untrue.
When it comes to establishing an online presence for a business and selling the products and services it offers, there are all kinds of different methods and approaches to promotions. To develop an effective marketing campaign that reflects the integrity of your brand or company, contact your Dallas Internet marketing consultant.
About the Author:
On the lookout for a Dallas Internet marketing consultant to help you promote your business? Katherine Smith specializes in Internet marketing, and writes articles that can help you establish your online presence, boost your site viewership, and get you more customers with the expertise of a professional Dallas Internet marketing consultant. http://katherinegsmith.wordpress.com.
Latest Seo Tips For WordPress By Harish Sheel
One platform that a lot of online marketers are using these days to help push their ranks up the search engines is WordPress. Not only is WordPress very easy to use, you can also do a lot of things with just one WordPress blog and let it do wonders for your online business.
But then again, if you are not familiar with how WordPress works and how to use it to your advantage then you can be missing a lot of things. Good thing there are several ways to incorporate search engine optimization strategies to your existing WordPress account and strengthen your online presence as well.
Any online marketer will know that the key to achieving the highest ranks in the different major search engines such as Google is having the right keywords on your side. In online marketing, keywords are everything – meaning, if your website is optimized for the right keywords then your chances of reaching the top spots in Google is bigger.
Search engine optimization or SEO can seem a little complicated, but when you come to think of it everything boils down to three basic principles – keyword research, on site optimization, and off site optimization or more known as link building. When you get these three basic principles right, you are guaranteed to have luck on your favor.However, if you get one of the three wrong, all you online marketing efforts could be jeopardized. It is very tricky to get search engine optimization right, but it is very easy to be tricked into doing things that will lead you to the wrong path.Because WordPress is basically a blog, it just makes sense that you have to focus on one thing only – your keywords. Having the right keywords will provide you high, targeted traffic, which can provide you hundreds and maybe thousands of visitors to your website every single day.
If you want your website to be on top of the search engine results, then you have to aim for high level of traffic – that means that you need to target keywords that have strong and consistent levels of traffic. The general rule for this one is to look for keywords that have a search frequency of not less than a thousand each month – you can check a keyword’s search frequency using the Google Keyword tool.Make sure that the keywords you are optimizing for are highly relevant to your niche. So if you are trying to sell a weight loss product, make sure that your keywords are closely related to that concept – the secret here is to give the visitors what they are looking for, so make sure that your target keywords are relevant to what you are offering.
About the Author:
Article written by Harish Sheel leading seo comapany, provides seo services and Latest seo Tips.
WordPress Plugins for Affiliate Marketers
Shawn Collins of blog.affiliatetip.com talks about WordPress plugins that are popular with affiliate marketers. Q What are the top WordPress plugins that an affiliate needs? A: It really varies, depending on the type of affiliate you are, as some networks have plugins, but if you’re not promoting those networks, it doesn’t really matter. There are also WordPress plugins that accomplish tasks that not every affiliate needs. In the latest Affiliate Summit AffStat Report, affiliates were asked, “Which affiliate marketing related plugins and widgets are you currently using?” The results were somewhat skewed towards affiliates promoting products, as 20.7% stated they used the Amazon Reloaded for WordPress plugin. This was followed by the ShareASale Make a Widget plugin at 14.1%, the WP-Marketer plugin at 9.8%, and LinkShare accounts for 26.1% across their three plugins. Also, there was the DataFeedFile.com Featured Product Plugin with 5.4% and the DataFeedr plugin with 2.2%. And there is the Avantlink Widget plugin and the Simple Link Cloaker plugin. I use the Pretty Link plugin to shorten my affiliate URLs. My suggestion would be to check the blogs of the networks you promote, because there aren’t really top plugins for all affiliates.
Joint_Venture_Accounting
Joint Venture Accounting
A joint venture is an association similar to a partnership, the only difference being the time scope of the project that is joint venture is entered into for a limited and specific object. Because joint ventures are considered relatively short in relationship value, a ‘real’ partnership would be a unnecessary hassle. As a joint venture is still a short-term partnership nonetheless with both costs and profits, it is still important to be able to keep accurate bookkeeping. A couple of accounting methods can be implemented in a joint venture scenario.
The more obvious method would be to have a set of books that are separate from the actual corporation and only used in joint venture documentation. The books are taken as usual and so no real risks are seen. In a more short term joint venture project, separate books are not really needed nor provided.
Participants of a joint venture team are much like salesmen for a company; they go out on the company’s behalf and spend money on goods, clients, or needs to make your company a success. They file an expense report with you so you have documentation of both their efforts and expenses. A joint venture partner must be able to do the same; provide documentation of their purchases for the joint venture.This is achieved much like individual accounting. The partner logs his expenses in a separate book addressing the joint venture. Once all have reported their expenses, they are jointly marked on a statement known as a memorandum statement. The profits and losses are then decided off this statement and divided accordingly.
The profits and losses will vary depending on the relationship of the team. If one partner is solely the marketer, he will report more profits than the one with the product to market. The profits of his books will be equivalent to the losses of the other’s books. This is how the books are reconciled easily.
A joint venture is still a business agreement and should be approached as such. This includes the accounting side of business. Keeping an accurate record not only helps you see what is owed or gained, but whether or not the efforts of the joint venture are a success or not. As the books are also kept on the group as a whole, it is easier to determine that it is because of the group that X-amount of profit is being made or X-amount of loss is being taken. At this point, you can then decide whether or not to continue with a joint venture as opposed to a partnership which you are in for the long haul.
Joint_Venture_Bum
Joint Venture Bum
A great untapped method to online success is a joint venture. Too many people create a product, service, or script that they want to market and become consumed by greed. They do not want to share their potential profits so they attempt to list, market, and generate sales for their idea. They may get sales and make some profit, but what they miss is the greater earning potential that a joint venture brings.
A classic post among webmaster or moneymaking forums is how one can generate an income with little to no work. Everyone wants the bum method to internet riches. What they do not consider is that setting up a joint venture could be their ‘free’ ride. With the initial setup labor and costs, one could sit back and relax while their partner(s) do all the work generating sales. A joint venture cuts out the middleman of affiliate marketing and allows you to pay the marketer directly. What this does is give the marketer a higher incentive than he would normally get with a regular affiliate account so not only do you prosper, but so does your partner. If your partner knows that he can make more money with each sale, he has motivation to sell more. More sales means more money in your pocket. Mathematically, if you do five sales by yourself at $100 per sale, you make $500. Now, if you enter a joint venture with someone whom you agree to pay say 40% of the sales to, you will earn $60 per sale. The difference however is that now you do not have to do a single thing. You just sit while your partner does the work. Additionally, if you can enter in a joint venture with a good number of marketers, you could be making more than a lousey five sales. Just having a team of five marketers selling your product alone will make you more profit than a solo job. If they make at least two sales, you have already made more doing nothing than you would had making five sales on your own. Such is the life of a joint venture bum.
Finding partners to team up in a joint venture is not hard if you know where to look. There are plenty of highly populated webmaster forums where you can offer even your services in exchange for theirs. Make their job even easier and they will surely be more productive for you. If you gather all the tools they will need to market your product such that all they have to do is generate leads, they will be more motivated to join your venture and produce sales. This is where having a good web designer on the joint venture would prove helpful. If you come up with the idea, he can create the sales page, and your marketer can make the sales. You make profit for still doing nothing, the web designer gets more work, and the marketer is getting a higher cut at leass work had he attempted his affiliate program solo too. Joint ventures do more than benefit the creators; everyone prospers if they are constructed properly.
Teamwork always allows for an easier job with quicker results. If you want to make more money with less effort, a joint venture can help you on your way. Choose the right team players, and you could be well on your way to becoming a joint venture bum.