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The Indispensable Shopping Cart
Shopping carts are a necessity for those Website owners who wish to sell physical or digital goods and also those who sell services. Customers have come to expect that a serious ecommerce site will have a shopping cart and will exit a site it if doesn’t. A shopping cart has become an indispensable part of doing business online.
A customer can place items into a virtual shopping cart and continue browsing the site to locate other items of interest. The customer can usually look at the top of the screen and see a running total of how many items they have placed in the cart and can usually also tell a running total of dollars spent so far. While navigating the online shopping cart a customer is able to add to the cart, delete items from the cart, change quantities of the items that are in the cart and make option choices such as color and size from the cart. Shopping carts will even do the math for the customer regarding totaling the retail amount of the order, adding any necessary tax and also adding the shipping fee to the order. Most shopping carts will even email the customer after they have made a purchase and thank them for shopping at the particular Website and will confirm the order that they just placed. The fact that a shopping carts software can be programmed to do this means that the customer will feel secure in the purchase.
Because most ecommerce sites have shopping carts, if your site lacks one you will look unprofessional to a customer visiting your site. The last thing you want to do is drive away potential customers because you did not think to provide a shopping cart.
A shopping cart can provide many benefits to the online store owner including providing data collection and market research based on customer usage, such as how many carts have been abandoned before the purchase was completed, and how much traffic went through the shopping cart. A secure, easy to use shopping cart can even foster repeat business when customers enjoy their shopping cart experience.
The benefits of a secure and multiple featured shopping cart can give your customers a shopping experience that will put them at ease dealing with you. When a customer feels comfortable dealing with you they will purchase more items, and also come back to purchase again from you. They will also spread the word about the good shopping experience they encountered with you and you will pick up more customers by word-of-mouth advertising.
A shopping cart is an indispensable tool to the Website owner who sells goods or services because of the professional look of the site, the shopping experience a customer will enjoy using the shopping cart and because of the invaluable data a shopping cart can provide the Website owner about the shopping habits of the customers who visit the site.