Tag Archives | Commercialization

Introduction to WordPress Themes

Introduction to WordPress Themes

Without a doubt, WordPress is one of the most popular blog and website creation tools. That is, WordPress.org which is the WordPress version that is hosted on the hosting company of your choice. WordPress.com is rather limited and is hosted on WordPress own servers. It is free, but you are limited to a small number of themes and the customizations options are limited. As long as you are willing to pay for your own hosting service, ie – Go Daddy, JustHost, MonsterGator, etc., WordPress.org is the way to go.

Most of the top blogs use the WordPress platform. By looking at these blogs, you can see a great variety in their design. In fact, many of them don’t look like blogs themselves, but look like traditional websites.

The reason for this is that WordPress allows users to create their own themes, and upload them to the WordPress website. Many people do this for fun or the good of the community. However, some create what is called a premium theme which is basically a paid version. Some of the themes offer a free starter theme, but a paid version gets you more features.

One of the strengths of WordPress is also a weakness. There are almost too many themes out there. It can get frustrating finding a theme that suits your purposes, especially after reviewing hundreds of similar themes.  To eliminate some of the frustration, consider the following:

What do you want in a theme. On one hand, there are people who are just interested in their blog writing, and they want it to look nice. Commercialization or ads do not interest them. On the other hand, there are other people who are interested in their blog, but would also like to make a little money.

This generally involves AdSense, banner ads, etc. However, the placing of these ads (or the HTML code that supports them) on a blog or website is of prime importance to the advertiser, and also to the website owner. You don’t want ads to distract from your website, but complement it.

WordPress accomplishes this by having areas of your blog where you can place widgets. Widgets are basically place holders where you can place a great variety of content. It could include a link page, a poll, a photo, text, or HTML code that generates an ad.  However, depending upon the theme, widgets will be in different places and different sizes.

The WordPress database allows you to search for specific elements of themes.

For example, when you search the WordPress database, you will find hundreds of themes that say “”ad sense ready.””  Many of these themes have only a few widget areas available for ads, and some have as many as 11 different widget areas.

Generally, the more widget areas the better in a theme, because no matter what your purpose, it gives you more flexibility. 

Another factor that comes into play is that many themes are highly customizable.  Don’t be deceived by the initial appearance, look at the option page before you move on.   Many themes have great features, you just need to choose the appropriate option.  Background image, color, placement of widget sidebars, etc. are all common things that can be customized.

Finding a theme you like is a trial and error process.  However, before you begin, have an idea on what you want to accomplish.  Do you want widget space for small rectangle ads?  Or do you want widget space that will accommodate skyscraper ads, leaderboard ads, and the other popular banner ad formats? Do you want a widget space that will accommodate a particular photo dimension format?

The process of looking for a theme you like is a daunting task, but if you have a general idea of what you want, it will make the process go faster.  With the thousands of WordPress themes out there, you are bound to find one you like.

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Steps to Successful Blogging

Steps to Successful Blogging

There are many individuals who are owners of extremely popular blogs
but do not believe in the commercialization of the blog. These proud
owners of these admired blogs somehow feel that it is unethical to use
their blog as a source of marketing and income. At the same time, it is
important to add here that there is no dearth of individuals who plunge
into blogging with the sole purpose of converting the blog into a
constant source of income for them.

This chapter comes to the aid of all those who want to become
successful through blogging. Discussed below are some steps which
will take your efforts towards successful blogging to the next level.

Start with a free blog hosting service

It is best for the beginners to start their blogs with a free web hosting
service. It can certainly help in the initial stages of the blog as it allows
one to concentrate on the content of the blog or rather than focusing
on the technicalities of the blog. The best part is that once your blog
takes off, you can easily upgrade it to a paid one. Not to forget that in
the worst scenario of your blog being ignored by the web, you do not
have to incur any financial loss.

Determine on a popular niche

When people talk about popular niche, it is very crucial to understand
that the determined niche should generate huge interest and passion
among the readers. And for that, it is very important that you yourself
are passionate about the niche and have a very good understanding of
it. Before deciding on one particular niche it is better to have a good
idea of the target audience generated by it. One can use tools like
Google Zeitgeist or Yahoo Buzz to find the most frequently searched
topics.

Blog as frequently as possible

Updating the content of your blog on a regular basis will keep the
loyalties of your readers intact. Any negligence on your part can lead
to loss of readers for your blog which is nothing but loss of potential
clients.

Generate traffic by promoting your blog url

A successful blogger does not leave any opportunity of promoting
one’s blog. It is important to promote your blog through various
means and methods including word of mouth. However, when it comes
to promoting one’s blog, the best method is to submit articles to
reputed article directories with back links to your blog. This is one of
the best ways of increasing the visibility of the blog on the web.

There are numerous methods and strategies for becoming a successful
blogger and one can go a long way in blogging, provided they are open
to new trends and ideas. Other than that, simple steps like tracking
one’s blog on a regular basis, adding quality and interesting content,
proper keyword research, using multiple blogging accounts and
displaying non-advertising digital graphics can make your blog
interesting and popular. Once your blog has gained popularity and has
regular visitors, the next step is to monetize it through contextual and
graphical advertising.

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