SEO Is More Than Keywords
When people talk about search engine optimization, keywords are usually the subject which comes up the most often. While your choice of keywords and optimizing your site content for relevant keywords is definitely important and should by no means be ignored, there are a lot of other things which you can do to improve your site’s page rank in the major search engines – many of which are off-site SEO techniques which do not necessarily rely on working keywords and phrases into your content. Keep reading for a few things you can do to bring in more traffic and get your site moving up the search engine result rankings:
1) Link building:
Google and other search engines do use keywords to determine what your site is about and its relevance to a given search term, but link popularity matters almost as much and according to some, is even more important than keywords.
Link popularity is the measure of how many inbound links point to your website from other places on the web. It’s not just how many of these links you have that matters, but where they’re from and what kind of links they are.
One way links (links from sites which you do not link to from your own site) which originate from popular websites which are on the same topic as your own site are the most valuable of all. The more inbound links you have, especially from relevant sites, the more popular the search engines perceive your site as being.
2) Article Marketing:
This is a method of improving your search engine page ranking which is both a link building campaign and a type of information marketing. By writing high quality, informative articles on subject matter relevant to your site and distributing them through the online article directories and syndication services, you’ll be able to build more inbound links (and the directories themselves are good sites to have inbound links from).
Many website owners and e-zine publishers use these directories, republishing material they think their readers would enjoy; any time that this happens with one of your articles, you’ll gain more inbound links. If your articles are entertaining and/or informative, then readers may want to learn more by clicking the link to your site which you can include in each article. This is a strategy which is well worth trying. If you don’t feel your own writing skills to be up to par, then you may want to consider hiring a copywriter to produce this content for you. Well written articles lend your site an air of credibility and authority – which is just what you want when trying to increase your audience or your customer base, if your site is a business oriented one.
3) Blogging:
It’s easy to start a blog and there is really no kind of site which is as easy to update. By creating a blog linked to your main site, you’ll be generating inbound links from a site which is frequently updated (assuming you’re willing and able to dedicate some time every few days to a week to add new posts). Search engines love frequently updated sites – and blogs are a very low maintenance method of driving more traffic to your site.
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