The Blogger’s Guide to Indirect Selling

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If you’re blogging to promote your services, physical products or digital offerings, you comprehend that getting a return on investment for the time and effort you put into blogging is important. On the other hand, if you spend all your time relentlessly pitching your wares, you’ll find that you alienate a good portion of your prospective audience.

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The problem bloggers face from a selling standpoint is that various readers are at different awareness levels, depending on how long they’ve been reading and how much exposure you’ve provided to your offer. I was reminded by the great Jack Forde of Copywriter’s Roundtable that this is not a new problem.

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Jack recently pointed out that Eugene Schwartz tackled the issue in Breakthrough Advertising back in 1966. Schwartz broke down prospect awareness into five distinct phases:

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1. The Most Aware: Your prospect knows your product, and only needs to know “the deal.”

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2. Product-Aware: Your prospect knows what you sell, but isn’t sure it’s right for him.

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3. Solution-Aware: Your prospect knows the result he wants, but not that your product provides it.

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4. Problem-Aware: Your prospect senses he has a problem, but doesn’t know there’s a solution.

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5. Completely Unaware: No knowledge of anything except, perhaps, his own identity or opinion.

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As usual, we often find that the challenges we face in modern marketing have already been thought through decades before by very bright people like Schwartz and David Ogilvy. Let’s take a look at how the 5 stages of awareness contained in a 40-year-old book can help you craft content that works for your blogging goals.

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The Five Stages of Reader Awareness

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1. The Most Aware

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These are long-time readers who might have been specifically attracted to your offer as well, but have held off on becoming a customer for one or more reasons, even though they’re interested. These are the people you can talk most directly with, but you’ll need to make sure your direct messages are not hurting your chances with those at different awareness levels.

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Strategies: Take these readers “off road” for periodic offer specific messages delivered via another channel, such as an email autoresponder. You can also do occasional offer announcement posts in between regular content, or tack on a P.S. to a relevant article.

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2. Product-Aware

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These people are still not sure if what you offer is right for them, even though you’ve educated them about it with a white paper or other tutorial. They don’t want to be pummeled with offer information, because they’re hung up at an earlier stage of the process.

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Strategies: Often, a white paper or tutorial series of posts is not enough to convert these people. This is why there is value in establishing a second content channel, either by autoresponder or a separate blog (or both). The key is to deliver real content with independent value, but that also demonstrates a benefit of your offer and a link to your sales page at the end.

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3. Solution-Aware

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This person has a need, perhaps subscribes to your blog, and yet doesn’t know you offer a solution. This the perfect person to offer a white paper, free report, multi-post tutorial delivered by email or simply from a dedicated part of the blog.

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Strategies: Keep in mind that without a specific way to follow-up with this person related to the educational content you’ve provided (see above), you’ll have more fence sitters than is desirable.

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4. Problem-Aware

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This is the classic example of the person who needs to be convinced to subscribe to your blog and begin a relationship with you. They might have arrived via search engine but they don’t know or trust you. While strong content with independent value is critical to all readers of your blog, these people most need to see the value up front to get on board as a subscriber.

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Strategies: We’ve covered this topic quite a bit, so if you’re a new reader, check out these posts:

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5. Completely Unaware

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This is your typical social media news traffic. They aren’t necessarily looking for anything about you or your offer, but they’re responding to a piece of content you put out. This is the reason why I don’t favor link baiting with off-topic content. Sure, you get backlinks, and that’s good. But wouldn’t it be better if you got links and boosted your subscriptions too?

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Strategies: When you’re creating content that is specifically designed to attract attention and links, keep it related to your ultimate goals. Traffic just for the sake of traffic is a waste of time when you’re selling something other than ads.

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Value First

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The blogs that attract audiences in the first place offer valuable content—it’s as simple as that. While pitching relentlessly from your blog might work for a limited group of Internet marketing types, it likely will ruin your blogging effectiveness for most businesses.

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Again, you’re blogging in the first place to promote your business, and there’s no reason to be shy about that fact. But if the vast majority of your posts don’t offer independent value, you won’t have as much trust with your audience, and you likely won’t have much of an audience at all.

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P.S. If you’re not selling something with your blog (or even if your are), you might check out how to add a substantial revenue stream with a membership site. The Teaching Sells $97 Charter Member special (over 600 members so far) expires tonight as midnight Eastern, so sign up before you head out trick or treating. 😉

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Forget Everything You Know About Making Money On the web… And Begin Making Some

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Blogging Questions & Answers 5

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It is time for Blogging Questions & Answers! Many people stated they love to read these posts, so keep the questions coming!

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You can ask one either by posting a comment on this post or via the Contact Form.

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\nEarth-Byte.com
asks:

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What do you advocate as far as getting your newly launched blog out into the intarweb?

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I suppose you are asking how to get a newly launched blog promoted on the Internet?

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Well, before getting started with the content and with the promotion aspects I would make sure that the blog is optimized. You can read some tips for that purpose on the article “Blog Setup: 40 Practical Tips.”

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Once your blog is functional and optimized, I would also recommend writing some good content before promoting it. After all you don’t want the new readers to get disappointed with what they will find there.

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There is no magic number here, but I would wait until you have at least 10 articles in place, some of them being pillar articles.

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Finally, once all it set and the content is there you can begin promoting the blog. Here are some activities that you might want to do initially:

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  • Send emails to bloggers in your niche introducing yourself and the blog
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  • Avoid begging for links, people will link naturally if the content is good
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  • Get your posts submitted to some blog carnivals
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  • Leave at least 10 comments every day on related blogs
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  • Create some creative posts instead of recycling content
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  • Participate in forums that cover your niche
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Andrea Moore asks:

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\nI run a relatively new (started May, 2007) blogspot blog that is starting to get a decent amount of traffic and links. Recently I’ve been thinking about transferring it to a WordPress blog with its own domain. My question is: what problems and issues can I anticipate in this transition, and what are the ideal ways to minimize its ill effects? If I buy an expiring domain with PR and links, will that help?

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Let me begin with your latest question. Buying an expiring domain with PR and backlinks is always a positive thing. Another benefit from that might be the age of the domain, which is also used by search engines to determine trust.

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As far as transferring your blog to WordPress goes, I would do it as soon as possible. You will lose some traffic and some backlinks along the way, but it is definitely worth it. And the sooner you do it the fewer things you will lose.

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Make sure to contact authority sites that were linking to you and ask them to kindly update their links, and switch the source of your RSS feed in the case you use Feedburner.

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You can also read an article titled “Moving from Blogger to WordPress: Ideal Practices” that contains a detailed step-by-step guide for the transfer.

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Bitten asks:

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What would you state to a person whose native language isn’t English but he/she wants to begin an English blog (because of bigger traffic)?

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If your writing skills in English are good I would say go for it. I needed to make that same decision when I was starting out, and I decided to go with English due to the larger audience.

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Notice, however, that at the very minimum you should be able to write clearly and without spelling or grammatical mistakes. Sure, we all make typos once in a while, but there are some blogs out there that you can’t even follow the reasoning of the author.

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If your writing skills are not so good, therefore, I would go with a blog in your native language. Despite reaching a smaller audience, you’ll be facing less competition and you will learn the corner stones nonetheless. You can always create an English website in the future when you are more experienced and when you feel more confident about writing in English.

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Mike asks:

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What if you have a “non” web savvy market. I don’t think they get the whole RSS thing. I can send a lot of visitors to a new blog post, but the RSS doesn’t go up. Any suggestions?

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If your audience is not web-savvy, there are two main things that you can do to increase the number of subscribers.

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First of of all you can try to explain to them what is RSS. Add a “What is RSS?” link close the the RSS icon, and point it to a page where you briefly explain what is RSS and how they can subscribe to your blog using a feed reader.

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The second thing you can is to offer email subscriptions. Feedburner makes it really simple to crate an RSS to email service. After setting this up you can place a subscription form on your blog where readers just need to put their email and click on the “Subscribe” button.

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Scott asks:

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I have put together a blog which has great content in my niche and I am looking to spend $ on advertising. This includes adwords, stumbleupon, msn, blogads, etc. I read your post about “7 ways to market your blog” and likely will end up doing most or all of them this month.

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I am wondering if you have any other avenues for me to explore – basically at this point I am looking to test as many possible avenues as possible for 1-2 months then figure out what works best and optimize those.

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Well, on the article you mentioned I covered pretty much all the “proven” promotional techniques. If you are looking for even more methods to promote your site, here are a few suggestions.

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You could try Facebook flyers. Basically for $10 you can send 5,000 flyers to Facebook users. Supposedly you can target them, so you should be able to select groups that are related to your site. I have not tested it personally, so I am not sure about the results.

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Secondly, you could also try sponsoring the development of a WordPress theme or plugin. Creating popular themes or plugins can be very good for your marketing strategy, since they will bring traffic, awareness and links.

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Finally, you could also create a competition or a contest on your site. Looks like you have a good budget to work with, so creating a competition with interesting prizes is definitely something that would create buzz on your site.

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© Daily Blog Tips – visit the site for more blog tips!

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How Microblogging Can Help You

Microblogging allows you to develop skills that will make you a superior blogger. It’s also a lot of fun. What more could you ask for?

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Services like Twitter and Tumblr have a number of distinct benefits for bloggers, and in this post, I want to explain how you get the most out of these services.

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If used correctly, these tips will have you making every word count, getting to know your readers, revolutionizing the art of link sharing and writing fearlessly.

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Practice the art of economical expression

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Microblogging is all about brevity. Twitter restricts each tweet to 140 characters, and while there’s no limit on Tumblr, it’s against the spirit of the service to be too verbose. As bloggers, we’re often told to omit unnecessary words, and to leave out the parts that people skip. Microblogging is the perfect medium to help you hone this useful skill.

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Keep your finger on the pulse

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Twitter, especially, is useful for this. It’s become something of a social bookmarking service, with users sharing links to interesting articles or breaking news. It’s a useful place not only to find great links but to gauge what people are speaking about at the moment: all great fodder for blog posts.

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Develop the skill of writing now, worrying later

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Microblogging is casual. It’s not your magnum opus, so typos and errors in expression don’t matter. It’s the perfect platform to practice free-writing without constantly stopping to critique your words, or as Daniel puts it, to write like there’s no tomorrow, then edit.

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Allow readers to get to know you better

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Microblogging is a personal platform. Tumblr asks you to share links, images and quotes that capture your interest, even if they’re not at all related to the things you blog about. Twitter asks you to tell readers what you’re doing, and doing so can give them a little window into the person behind the blog. Personal connections are always stronger than informational ones.

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You can also use a service like Twitter to socialize with readers and network with other bloggers.

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Exercise your off-topic impulses

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I can’t count the number of times I’ve had an impulse to blog something, only to find it probably wasn’t at all suited to the target audience of my blog. The link ends up buried in my bookmarks, having not received the attention it deserved.

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Microblogging grants you to express this impulse without muddying the focus of your primary blog.

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Share links with readers

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How about a new way to handle the old blogging standard: link posts? Zen Habits handles its links with a dedicated Tumblr account that provides a regularly updated stream of relevant content from other sites. There’s nothing to stop you creating a Twitter account for your site, also, as Mashable has done.

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When you update links via microblogging it becomes a lot easier to manage a higher volume of links. When someone pitches a link at you, why not add it to your site’s Tumblr account?\n

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© Daily Blog Tips – visit the site for more blog tips!

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Six Common Punctuation Errors that Bedevil Bloggers

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This is the first guest post from Daniel Scocco.

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Proofreading your text for misspelled words and grammatical mistakes is essential. What about the punctuation, though?

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Despite being more subtle, these errors can equally hurt your credibility. I’m going to point out six common punctuation errors that you shouldn’t be making, and give you examples so you’re sure about the right way to handle these situations.

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Ready? Let’s go.

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1. Apostrophe for Plurals

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This mistake is particularly common among foreigners who are learning English as a second language. After all, you would anticipate native English talks to know how to form plurals (right?). The apostrophe is used to form contractions (e.g., It’s time to go) and to indicate possession (e.g., Mary’s vehicle is blue), but never to form plurals.

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Wrong: The boy’s will go to the school tomorrow.

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Right: The boys will go to the school tomorrow.

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2. The Comma Splice

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When the comma is used to separate independent clauses, there must be a conjunction connecting them. If the conjunction is not there, we have a comma splice. You can fix this mistake by using a period instead of the comma, or by adding a coordinating conjunction.

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Wrong: The automobile costs $10000, I am going to purchase it.

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Right. The automobile costs $10000. I am going to purchase it.

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Right: The automobile costs $10000, and I am going to purchase it.

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3. Quotation Marks for Emphasis

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Quotation marks are mainly used to quote speech, sentences or words. They can also be used to denote irony. They can’t be used, however, to add emphasis to a word or sentence. It is not rare to find advertisements or promotional flyers carrying this error. If you want to add emphasis to a word, use the boldface type and not the quotation marks.

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Wrong: This gift is “free”!

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Right: This gift is free!

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4. Multiple Punctuation Marks

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Unless you want to sound like an overly emotional teenager writing on MySpace, you should limit yourself to one exclamation point, regardless of how excited you might be when writing that sentence. The same applies to question marks and to the ellipsis (which should have only three dots). Also, keep in mind that exclamation points are not used that frequently in business and formal writing. If your text is loaded with them, you probably should review it.

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Wrong: This is amazing!!!!

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Wrong: The man was silent……

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Right: This is amazing!

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Right: The man was silent…

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5. Punctuation Outside the Quotation Marks

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If you are writing in American English, other punctuation should go inside the quotation marks, even if it is not part of the quotation itself. British English, on the other hand, places punctuation that is not part of the quoted sentence outside of the quotation marks.

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Wrong in American English: Uncle John stated, “My car is blue”.

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Right in American English: Uncle John said, “My vehicle is blue.”

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6. The Missing Comma After Introductory Elements

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Sometimes you want to give an introduction or provide a background to a certain sentence. That is fine, but do not forget to place a comma after that introductory element. Notice that an introductory element can be a sentence (like in the example below) or a single word (e.g., however, moreover and so on).

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Wrong: Before going to the school Joe stopped at my home.

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Right: Before going to the school, Joe stopped at my home.\n

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What other punctuation mishaps do you make, or what drives you crazy when others fracture the rules?

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Daniel Scocco is the editor of Daily Writing Tips. For more great advice on becoming a stronger writer, subscribe this day.

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Enjoy this post? Vote for it at Digg. Thanks!\n

Sponsored By: Need Quality Web Hosting? Click to Learn Why I Happily Advocate MidPhase.

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\"FreeDownload the Free Teaching Sells Report

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Forget Everything You Know About Making Money On the internet… And Start Making Some

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No Really… Thanks Google!

Well, apparently Copyblogger’s Page Rank will not be dropping from 6 to 4, and is instead showing as 7 across 39 of 45 datacenters. Even though it likely means nothing from a practical standpoint, it’s nice to have my name cleared.

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I didn’t have anything to do with speaking to Google, as I was way too busy with Teaching Sells. But here’s what I was told about discussions between b5media and a Google representative.

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b5: “Umm… Google?”

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Google: “Yes?”

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b5: “Is this PageRank thing supposed to penalize bloggers who are in blog networks?”

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Google: “No, this is a warning to those who sell links.”

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b5: “Umm… well, Copyblogger has never sold links.”

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Google: “Really?”

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b5: “Really.”

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Google: “Whoops. Well, we have a problem.”

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b5: “What’s that?”

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Google: “We’re fresh out of PR 6 designations for this update.”

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b5: “What? Are you kidding?”

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Google: “How does a nice PR 7 sound?”

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b5: “Let me ask Brian.” (pretends to call me)

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b5: “Ok, he states that’s fine.”

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Google: “Great. Sorry again.”

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Note: The part about Google being out of PR 6 designations is a joke, as is the part about having to “give” me a 7. The 7 is the Page Rank the blog would have had anyway but for the “warning” that wasn’t applicable to me. Just to be clear.

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Sponsored By: Website Grader See how your website stacks up against the competition — free!

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\"FreeDownload the Free Teaching Sells Report

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Copywriting Maven’s Landing Page Makeover Clinic #7: Mindmap-Ebook.com

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Today’s makeover is for Chuck Frey’s ebook, Mind-Mapping Software: How to Choose the Perfect Program for Your Needs. Chuck lives and breathes this stuff. He’s the Mind-Mapping “Man” but he’s been struggling getting a handle on his target market. (In fact, this is the second ebook effort I’ve reviewed. The first, I thought, needed an entire marketing plan “re-think”, hence the swift side-step to a project that lent itself to this format far superior.

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Chuck actually has some pretty good marketing language throughout this page. Unfortunately, it’s buried under ho-hum heads and subheads. You’ll see what I mean when you take a look at the current page.

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Here’s the background:

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  • The Goal
    \nIncrease ebook sales from few to many duplicates per month.
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  • The Problem
    \nAds are generating traffic but not closing near enough sales.
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  • The Current Landing Page
    \nhttp://www.mindmap-ebook.com/selecting/index.asp
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  • Page/Ad that Generates the Click-Through
    \nhttp://mindmapping.typepad.com and Google Adwords
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  • Ebook cost
    \n$19.95/$39.95
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The Maven’s 10-Point Critique

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\"MindClick image for more massive view

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#1 – The current headline is feature-oriented and a restatement of your book’s subtitle. What you want here is to present your book’s “big idea”, the one that speaks to the heart of your visitor’s purchasing anxiety … and fast.

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We’ll assume for the moment that your market has a little tiny bit of knowledge about mind-mapping. Something about brainstorming new ideas, boosting creativity, etc. Your book, however, isn’t about mind-mapping per se. It’s about helping those who are considering a mind-mapping software (rather than going it alone with a pencil and yellow pad) to make a smart purchasing decision. So what’s the huge idea? You’ve actually buried it in body copy below — Not all mind mapping programs are created equal. That’s your starting point.

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#2 – In line with Point #1, add a strong supporting subhead that speaks to relieving the purchasing anxiety.

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And what is the anxiety? Making a mistake, buying the wrong mind-mapping program, wasting their time and money. You’re the MM expert. Start showing it in this space, offering to walk your visitor through the evaluation process in a way that’s simple, comfortable and affordable.

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#3 – Add a prehead or “kicker” to set-up the headline and the landing page’s marketing premise and promise.

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I like to capture the current environment of the visitor with this component. “I know what I want, but there are too many choices. How do I make sense of this?”

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\"MindClick image for bigger view

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#4 – Use a letter format, “Dear Creativity-Boosting Seeker” or some such, to acknowledge where your visitor is in the deciding-to-purchase process.

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The salutation doesn’t have to be wildly creative or pleasing. But I always like to acknowledge where the visitor’s head is at — that he/she already knows and wants the benefits promised by mind-mapping. They just want expert guidance as to how to purchase the most appropriate program. A letter format also warms up the look of your page and makes it friendlier in its presentation and implied intention. Add your pic near the saluation and don’t forget to sign your letter, too.

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#5 – Open your body copy with a restatement of the problem. Share the pain, frustration – and don’t forget the first call to action.

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“Maybe it’s me, but … if mind-mapping software is supposed to be about developing clarity of thought and purpose … encourage creativity to flow in less time … then why is it so darned (or other descriptor, even a well-placed #$#%^$%^# would work here) hard to figure out which one to purchase. Shouldn’t this process be a whole lot easier? I think so, that’s why I wrote the book, etc. (But not too much “I” orientation. The focus has to be on your prospect’s self-interest and answer the question – Why your book and why now?

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#6 – Use an illustration of Mind-Map “Madness” as a way to underscore the confusion your visitor is feeling. Use another to show a second mind-map after someone has made the smart choice after reading your book.

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This would be a marvelous way to offer a visual reinforcement of your message. Show them the before: “Too Many Programs” AND after: “Happy Clarity” and visitors will immediately get your message.

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\"MindClick image for more massive view

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#7 – Add several more subheads, each devoted to a strong, relevant benefit to be received by reading your ebook.

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What you’re using now is lackluster and anemic. Your subheads are mini-headlines that announce with some sort of benefit and keep the reader moving along from one paragraph to the next.

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#8 – Strengthen your ebook description with specifics and excitement – what exactly will your prospect learn by reading your book?

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Quantify tips … name names … use exact numbers … be as specific as you can about what there is to be learned reading your book. And aren’t mind maps photos? Show me some photos, too.

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#9 – Don’t send the visitor away to see your bio. You’re the expert, tout yourself on your landing page in the first few paragraphs.

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Offer your experience and credentials as part of your sales copy and do it upfront rather than as an afterthought. Why should a visitor trust your knowledge? Show ‘em, tell ‘em, and prove it. You do some of this now but I’d like to see you take it to the next level. Eliminate the hyperlinks which direct your visitors away from your sales page and incorporate those salient credibility points in the copy itself.

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#10 – Position your strongest testimonial above the fold. Sprinkle the rest throughout the copy.

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Testimonials are used best when they’re specific to the body copy talking about that very same thing. Go back to the folks who actually bought your book. Ask them what they thought, how they benefited. Large names are good, but actual user experience is so much superior. Use both for maximum effect.

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BONUS POINTS:

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    \n

  • Confusion 1: In the order area, the copy speaks to Deluxe Version, yet at first glance I don’t see a standard version mentioned.
  • \n

  • Confusion 2: If the Deluxe Version really means the main book plus additional reports, then say so. But don’t call them Bonus Reports because bonus in sales almost always means free, not extra.
    \n
    \nNothing wil

    l kill conversion faster than a confused, convoluted message and offer. I’d suggest Standard Version and Expanded Version as possible names.

  • \n

  • Confusion 3: I’m buying from you, not from Clickbank. I don’t care what Clickbank’s guarantee is, only yours.
    \n
    \nI realize you distribute through them but you’ll still want to rework the copy to talk about YOUR personal guarantee. Also,too, have the guarantee copy ON your landing page adjacent to your seal. No click-aways.
  • \n

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My thanks to Chuck Frey for his patience and support of Heifer International.

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Here’s your chance to be the Copywriting Maven’s next landing page makeover!

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Got a landing page that’s more poop than pop? Willing to share with Copyblogger readers? Prepared to put a little of your own “skin in the game” for a Maven Makeover? Then follow your click to Maven’s Landing Page Makeover page for all the details. (Please note that I’m booked for new gratis critiques until 12/1. If you’re interested in a private critique/makeover, please email me directly.)

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Roberta Rosenberg is The Copywriting Maven at MGP Direct, Inc.

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Sponsored By: Blog World Conference and Tradeshow November 8-9, 2007, in Las Vegas!

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\n\n

\"FreeDownload the Free Teaching Sells Report

\n\n

Forget Everything You Know About Making Money On the internet… And Start Making Some

\n \n

The Future of Paid Linking

Paid linking… Ever since Google’s current batch of visible PageRank updates, it’s been the topic on each blogger’s mind. Sure, paid linking a great way to monetize a website, but is it worth the risk? What will become of those who defy the Google gods and continue to sell popularity? After the smoke clears, what sort of brave new blogosphere will remain? Here are some predictions.

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Google will continue on the warpath against paid linking. This shouldn’t come as any surprise, since it’s obvious that paid linking is a massive threat to Google. It undermines the quality of organic search and takes money away from Google’s own online advertising and website monetization products, AdWords and AdSense. It’s in Google’s ideal interest to keep fighting it. Their terminator, Googlebot, will only get smarter and more efficient as time goes by, eventually hunting down and penalizing any website that shows the slightest hint of paid linking.

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Paid linking will go further underground. No matter how many penalties are assessed, bloggers who crave income won’t be satisfied with AdSense. They’ll hide their paid links within posts, brokering them behind the scenes and blending them seamlessly with ordinary content. This is already happening, so it’s more fact than prediction, but the practice will become much more pronounced. Googlebot will, of course, have great difficulty separating these mixed paid links from their non-paid counterparts. In adapting to the new, signal-less environment, it will mistakenly penalize innocent websites, resulting in a backlash from webmasters that will prompt Google to ease off of its offensive.

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PageRank will become meaningless. In Google’s attempts to kill paid linking by making PageRank an unreliable measure of link value, PageRank will be the ultimate casualty. Bloggers and entrepreneurs will sense the growing discontent and develop third celebration measurements to take its place. Eventually, PageRank will be looked down upon as inaccurate, uninformative, and frequently out-of-date, as it always should have been.

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Google will demolish trust between link buyers and sellers. Just after the paid linking community thinks is has won a small reprieve, Google will unleash a secret counterattack in the form of voluntary disavowal of links (as they’ve already hinted). Within Google Webmaster Tools, a new utility will be developed that will allow webmasters to remove their own outbound links from ranking calculations, all without ever using rel=”nofollow”. Link buyers will no longer be able to trust that link sellers aren’t cashing in without providing value. Short of adding an unenforceable “You will not disavow paid links” clause to link brokerage agreements, all trust in paid linking as a useful SEO method will be lost.

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In the end, Google will emerge victorious. On the internet advertising will continue and thrive as it always has, and some bloggers may be able to use traffic-based advertising for monetization. For the most part, however, paid linking will be reduced to a shadow of its former self. With the value of paid linking for ranking purposes being next to nothing, paid posting and paid directories will also take a hit. Dejected and crestfallen, bloggers will turn to other methods of blog monetization.

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What do you think? Are these predictions accurate? What kind of a future should we anticipate for paid linking?\n

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Write Like There’s No Tomorrow. Then Edit

I must confess that I used to do this mistake. When trying to write an essay or article, I would stop every few seconds to edit the last sentence. Often times I would also go back to the beginning and read the whole piece before writing further.

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I just wanted each word and phrase to be perfect before going forward. The result, however, was a very inefficient writing method.

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What would be a superior approach? Simple, write like there’s no tomorrow, and edit it later. Now a days I have a rule to never hit the backspace while I am on writing mode. It is difficult to get used to it, but once you get that flow you’ll be able to ignore even the typos.

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Not that you shouldn’t care for them, but you don’t want the typos interfering with your creative ideas. First, get everything that is in your mind into the computer screen. Afterwards you can correct grammatical mistakes and edit the structure of the sentences.

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It looks like an easy trick, but it can do wonders to improve your productivity. If you want more tips on how to focus on the writing part, read “How to Bypass Your Internal Editor.”

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© Daily Blog Tips – visit the site for more blog tips!

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