Offering Certificates, Coupons, Discounts and Sales Through Your Shopping Cart
Driving sales to your Website through use of promotions such as sales, discounts, coupons and certificates is what make for a successful online store. Your shopping cart can help you to drive sales if it has the right features.
Some shopping carts that have more of a storefront system contain many of the advanced features that are useful for driving traffic to the store and we all know that traffic equates to sales. Most any basic shopping cart will allow you to change prices when you want to have a sale but you usually have to do it manually, one at a time. Then, after the sale you have to change them all back again. Some shopping cart systems allow owners to set up pre-set timed sales, where the program sets the beginning time of the sale and the ending time automatically.
Another useful promotion feature of some store-front shopping carts is the ability to feature an item or items on the homepage of the store so that it can be prominently seen by customers as the enter your store. Some even have the capability of placing sale products or new products on the front page to drive sales that way.
Shopping cart software that has the capability to email customers can be set up to email customers about coupons offers or discounts. Not all shopping carts can do this and when they can what they can offer may differ such as some being able to offer a percentage or a dollar amount coupon, and others can offer either specific product coupons versus all-store coupons. Some times you can program the shopping cart to kick-in a discount when the dollar amount of the purchase reaches a certain dollar amount.
Another useful feature is when the software has the capability to offer free shipping when orders reach over $50.00. This type of offer really helps to boost sales.
Customer pricing is another type of discount that kicks in when the customer logs into the Website. The private login password identifies the customer and the customer’s assigned percentage of discount that appears on the order form at checkout.
Just as offline brick and mortar stores offer sales, discounts, certificates and coupons to entice customers into the store. The ability of shopping carts to send out emails enticing customers to visit an online store is crucial for driving sales. An online store is dead without a constant flow of interested buyers. Sales, discounts, certificates and coupons are promotional tactics that a shopping cart can be programmed to handle saving a storeowner time and money. When making a shopping cart decision don’t ignore the power of advanced features to generate greater sales, features such as the ones discussed in this article.