There is some debate going on over the idea that joint venturers are different from affiliates. In all actuality, the differences are minimal; it is merely the opinions of those involved in the debate that differ. Let’s take a good look on both of the perspectives.
Joint venture partners are basically the “Big Players” in your niche who you can really leverage to boost your business confidence. A common goal is what two companies look forward to when they sign up on a joint venture. There are only two types of joint ventures, and your choice has to be one of these.
Firstly is the “Co-ownership” of business, a type in which your joint partner and you are actual partners, that is you build the project, website, marketing and other aspects related to your companies and you both jointly run. This is considered to be the most powerful business strategy but you have to be extra-cautious while deciding whom you choose to work with otherwise you will have a major drawback in your business and a failed venture will be the end product.
However if done with the proper precaution measures and vigilance, you can be among the emerging best companies in the world making a huge market gain. Most of the globally famous companies are the result of multiple joint ventures. So it must have given you a hint, that the sky is the limit for people with clear objective and marketing skills.
Second kind is the “Promotion” only kind of business, an incredible form of joint venture in the Internet Marketing Arena. Its popularity is increasing day by day. In this venture, you are landing hundreds of joint venture partners who will promote your product or website on a certain fixed date, you will get a big sales day and completely dominate your industry! Making great sales in a single day is the aim of this kind of venture. Top marketers are convinced that if their website and products are launches on a certain date, there is a high built-up hype which helps in increased product sales that indeed gives a lucrative business.
Now coming back to the main point of the discussion we’ll discuss Joint Venture Affiliates. They can be anyone who wants to promote your products and services to make some extra capital. Sounds similar to Promotion kind joint venture, isn’t it?
There’s not much difference between a partner and affiliate but the partners give a huge margin of profit and reliability. So if you are going for a future program and not quick money making schemes, I’d suggest you to choose Joint Venture Partner.
To make it short, Joint venture partners can be considered as affiliates on steroids. If you want to bring a successful joint venture partner on your team, you will want to offer them a higher cut in the deal than an affiliate. But as you do not have to deal with the middle man as with in affiliate marketing, you can do so with ease.
In conclusion, as a business associate, both affiliates and partners may be beneficial to your joint venture but your focus is better off spent on joint venture partners as they will promote your business and will help exponentially to build it giving you a huge satisfaction.