Email Marketing is Not Dead
There has been a lot of grumbling in the world of online business that email marketing is dead these days. However, this isn’t true at all. In fact, email marketing is alive and well, and it can still be one of the most powerful and most cost effective forms of promotion that you have in your arsenal. Whether you’ve never tried email marketing or you need a reason to get back involved, it’s important to see how email marketing is still alive and well.
People have been pointing to any number of different factors to explain the “death” of email marketing. Some people think that it just became too crowded of a marketplace, and individuals became worn out with all of the emails and started to ignore all of them. Other people think that the growth of social networks has displaced email marketing as a valuable outlet for you to reach out to your consumers.
However, the fact is that email is still by far the most popular form of online communication. It still is far ahead of the social networks, and it’s still the trusted outlet that businesses and households use for online communication. Even the people who use social networks more, they still need an email address to sign up, log in and be informed of updates. That means that email and as a result email marketing isn’t going anywhere.
Perhaps even more important than all of that however is the fact that email marketing continues to be proven as the most cost effective form of direct marketing that there is. For every dollar you put into email marketing, you get a far greater return than you do with radio or newspaper advertisement, telemarketing, direct mail or anything else. It’s cost effective and it leads directly to sales, this has been proven out time and time again.
Even if you aren’t trying to directly sell something through email, it’s still a powerful tool to stay in touch with your customers and prospects. By using email marketing to stay at the forefront of their mind, you’ll always be a company they remember, trust and turn to in times of need. Therefore weekly newsletters, tips, guides, resources and more are all valuable tools when provided consistently through email marketing.
Your business needs every edge that it can get in today’s competitive times. When budgets are cut, customers’ wallets are closed and other disruptions occur, you can still count on email marketing. It provides an instant, direct outlet for you to talk with your customers and to promote to them, and both of those factors are invaluable.
Today, email marketing is still one of the most successful means of communication that you can have. You’ll develop prospects into customers and customers into long term clients. You’ll save yourself money when compared with other forms of marketing and promotion, and you’ll be able to reach out directly to more people than you could anywhere else. Don’t believe the hype, email marketing is far from dead.
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