Archive | Traffic

The Benefits of Having a Shopping Cart on Your Website

The Benefits of Having a Shopping Cart on Your Website

There are many benefits that a shopping cart will bring to your ecommerce business. To discover some of the many benefits of having a shopping cart on your Website continue to read this article.

A shopping cart on your Website can actually increase your sales. The purpose of the shopping cart is to hold items you are thinking of purchasing as you continue to browse the Website. Shopping carts give customers freedom to explore your Website without losing track of where the items are that they wish to purchase during their browsing. A shopping cart allows the customer to do all the shopping on your Website in one transaction. Customers who are forced to check out every time they wish to buy an item, return to shop again only to checkout if they find another item will become frustrated if they have to do this multiple times.

A shopping cart can also display the cart total price so that as the customer adds items to the cart they are aware of how much money they are spending so that they don’t get any nasty surprises at checkout. Customers who are denied a way to check prices will not be as likely to purchase multiple items.

You will want to stay clear of shopping carts that load too slowly because in today’s world people want things fast and if they have to wait they just may move on to the next Website. So it is important not only to have a shopping cart but also to have the right one.

The presence of a shopping cart on your Website also says, “Professional” to your customers. A shopping cart tells your customers that you care about their shopping comfort and will provide what they need to make their shopping experience an enjoyable one. If they are made comfortable while shopping on your Website they are much more likely to return.

Some shopping cart software programs have the capabilities of being your storefront even being your entire Website. The benefit of a shopping cart with a storefront is that you don’t have to bother with any other Website designing.

A shopping cart makes shopping more convenient for your customer. Without a shopping cart you force your customer to browse and remember where items are located that they are interested in. This might cause them to forget items, misplace them, or just leave in frustration. Try shopping for multiple items in a physical store without a shopping cart and see how frustrating it can be. Without shopping cart customers buy less, think about it that shops without a cart? The person buying only one or two items shops without a cart. Do you want your Website visitors to buy just one item or do you want them to purchase multiple items? If you answered, multiple items, then you had better have a shopping cart on your Website.

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Improve Your Shopping Cart

Improve Your Shopping Cart

If you want visitors to your site to use your shopping cart you need to make improvements to the usability of the cart and to make the purchase process as simple and short as possible.

Did you know that the checkout process is where more sales are lost than any other time during the buying process? Check your analytics and see if you have a large number of individuals leaving your site before finishing the checkout process, if this is happening than you know that you definitely need to make improvements. In order to determine where you need to make shopping cart improvements you can ask someone who is not familiar with your website to go through the process and check out the usability of your shopping cart. Ask them to specifically comment on how accessible the shopping cart is, if it is easy to use, if they ran into problems were they able to find instructions on how to use the cart, and did they find the shipping and payments methods that they prefer to use?

Investigate how easy it is to navigate around finding products. Do you have a search feature and does it give accurate results?

If you belong to any business forums ask members to rate your site and their shopping experience.

Ask yourself how organized your site is, how secure do people feel making purchases and how user friendly is the shopping experience on your site?

Your shopping cart is one of the most important parts of your Website. Periodically evaluating the shopping cart from a user’s point of view can improve not only your shopping cart but improve your sales as well.

Look at your shopping cart objectively does it meet all of your needs as the administrator? Can you manage all of the product fulfillment, payment and shipping needs in a timely manner without mistakes? Evaluate the hosting, customer service and technical support of the company who’s shopping cart you are using. How happy are you with the features? When upgrades are available is there an additional fee or are upgrades free to existing customers?

Does your shopping cart blend in well with your Website? Do you receive the information you need about your customers and their sales? Does your shopping cart have the capability to have an affiliate program, produce a newsletter or evaluate the shopping experience of your customers?

Does your shopping cart grow with your business or have you outgrown the shopping cart?

What do reviewers say about the shopping cart you are using? Can you find customer reviews of the shopping cart and if so, are they favorable?

After evaluating your shopping cart is customer service responsive to your need to make improvements? Do they give you suggestions or upgrades?

Seeing how important your shopping cart is to the success of your online business spending time evaluating how well your present shopping cart is performing and finding out what your customers think about your shopping cart is important and should be done on a regular basis.

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Attracting Traffic to Your Blog

 

Traffic is the only parameter which is used to determine the success
and popularity of any blog. If a blog has very high regular traffic, then
there is no doubt that it is booming and is very popular with its
visitors. It is very vital to understand that advertisers flock for placing
their ads on blogs with high traffic, and they do not mid to pay as high
as $4000 per week to be placed on such blogs with immense
popularity.

By now you might have already understood that in order to achieve
good profits through your blog, it is very crucial to attract high traffic.
In fact it would be very apt to say that increased traffic is the stepping
stone to your goal of earning money through your blog.

In this article, we aim to discuss some very basic yet very important
methods and strategies to attract high traffic to your blog.

Add posts regularly. It would not be an exaggeration to say that adding posts on a regular
basis is the golden mantra of the blogging world. Adding regular blog
posts helps a lot in maintaining the continued interest of your visitors
to your blog. If your audience knows that they have something great
to look for everyday on your blog, they will unfailingly visit your site
regularly.

Add quality content. You might have heard the saying ‘Content is King’. It is literally true in
the blogging industry.  People only like to be loyal to blogging sites
which provide them with very high quality information on the niche. It
is highly recommended that you add only quality and relevant posts to
your blog as it will add to the confidence of your visitors on your blog
and you.

Include keywords and key phrases in the content. Search engines play a very important role in determining the success
of any blog. If your blog appears on the first page of the search
engine, then you can be assured to continuing traffic to your blog. And
to achieve a good page rank on search engines, your constant
endeavor should be to weave your articles around the key words or
phrases. Content with key words and phrases will help you in
achieving a higher page rank, which in turn will lead to increased
traffic.

Promote your blog as frequently as possible. This is another strategy which no blogger who wants to make it big
can afford to ignore. Promoting your blog with the help of backlinks is
the most effective way of pulling quality traffic to your blog. There are
several other methods of promoting one’s site as well, and one should
not let go of any potential opportunity to promote one’s blog, including
promotion through word of mouth.

All the above discussed methods can help considerably in increasing
the traffic to your blog. However, to beat your competition and to
reach your goal of a successful blogger, you should always be open to
new ideas and strategies which can give you an edge over other
bloggers.   

 

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Tips For Improving Your Web Traffic

Tips for improving your web traffic
Everybody wants to improve the traffic and the revenue. I would like to share with you some important things –that are basic– that you should have in mind in order you can improve your web traffic. It is good that you have in mind that everything you can do to improve your web traffic you have to do it. Why? It is simple. Traffic is the most significant result for you before the dirty work is done. In SEO you must decide if do yourself the dirty work or paying for that. Let’s now to see some basic things you must to know about web traffic.

-Optimize your website or blog: It is good that you understand how important is to optimize your website properly describing meta descriptions, titles and  keywords. Also you should use these keywords in your web content in a way it really work for search engines. Something you should have in mind is that there are some elements that can affect your web site is indexed by Google Bot.  For instance, you should avoid the presence of complex frames as well as flash elements mainly in the top of your website.

-Always list your site in directories: Listing your site in directories you can send a ton of traffic to your website. No matter what kind of content you are promoting, just try to use those article directories having a high ranking and everything is going to be very well. List your website in directories –website directories– that you you can also reach a good ranking in search engines.

-Submit your site in search engines: There are people thinking it is not important submit your site in search engine. In my personal opinion I think it is good that you submit your site or blog in Google, Yahoo, Bing and others. The reason why I believe that is because they sometimes reject submission if you don’t comply with all the requisites they require. But if you never submit your site you’ll never know if you qualify. It is good do the double job –submitting your site to search engines while you optimize your site for the moment crawlers intend to index your website.

-Buy links to your website: Something good for your website is purchasing links. I really like this method because you will get high quality link in a very short period of time. This is basically something very good for you.

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