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The Benefits of Having a Shopping Cart on Your Website

The Benefits of Having a Shopping Cart on Your Website

There are many benefits that a shopping cart will bring to your ecommerce business. To discover some of the many benefits of having a shopping cart on your Website continue to read this article.

A shopping cart on your Website can actually increase your sales. The purpose of the shopping cart is to hold items you are thinking of purchasing as you continue to browse the Website. Shopping carts give customers freedom to explore your Website without losing track of where the items are that they wish to purchase during their browsing. A shopping cart allows the customer to do all the shopping on your Website in one transaction. Customers who are forced to check out every time they wish to buy an item, return to shop again only to checkout if they find another item will become frustrated if they have to do this multiple times.

A shopping cart can also display the cart total price so that as the customer adds items to the cart they are aware of how much money they are spending so that they don’t get any nasty surprises at checkout. Customers who are denied a way to check prices will not be as likely to purchase multiple items.

You will want to stay clear of shopping carts that load too slowly because in today’s world people want things fast and if they have to wait they just may move on to the next Website. So it is important not only to have a shopping cart but also to have the right one.

The presence of a shopping cart on your Website also says, “Professional” to your customers. A shopping cart tells your customers that you care about their shopping comfort and will provide what they need to make their shopping experience an enjoyable one. If they are made comfortable while shopping on your Website they are much more likely to return.

Some shopping cart software programs have the capabilities of being your storefront even being your entire Website. The benefit of a shopping cart with a storefront is that you don’t have to bother with any other Website designing.

A shopping cart makes shopping more convenient for your customer. Without a shopping cart you force your customer to browse and remember where items are located that they are interested in. This might cause them to forget items, misplace them, or just leave in frustration. Try shopping for multiple items in a physical store without a shopping cart and see how frustrating it can be. Without shopping cart customers buy less, think about it that shops without a cart? The person buying only one or two items shops without a cart. Do you want your Website visitors to buy just one item or do you want them to purchase multiple items? If you answered, multiple items, then you had better have a shopping cart on your Website.


Improve Your Shopping Cart

Improve Your Shopping Cart

If you want visitors to your site to use your shopping cart you need to make improvements to the usability of the cart and to make the purchase process as simple and short as possible.

Did you know that the checkout process is where more sales are lost than any other time during the buying process? Check your analytics and see if you have a large number of individuals leaving your site before finishing the checkout process, if this is happening than you know that you definitely need to make improvements. In order to determine where you need to make shopping cart improvements you can ask someone who is not familiar with your website to go through the process and check out the usability of your shopping cart. Ask them to specifically comment on how accessible the shopping cart is, if it is easy to use, if they ran into problems were they able to find instructions on how to use the cart, and did they find the shipping and payments methods that they prefer to use?

Investigate how easy it is to navigate around finding products. Do you have a search feature and does it give accurate results?

If you belong to any business forums ask members to rate your site and their shopping experience.

Ask yourself how organized your site is, how secure do people feel making purchases and how user friendly is the shopping experience on your site?

Your shopping cart is one of the most important parts of your Website. Periodically evaluating the shopping cart from a user’s point of view can improve not only your shopping cart but improve your sales as well.

Look at your shopping cart objectively does it meet all of your needs as the administrator? Can you manage all of the product fulfillment, payment and shipping needs in a timely manner without mistakes? Evaluate the hosting, customer service and technical support of the company who’s shopping cart you are using. How happy are you with the features? When upgrades are available is there an additional fee or are upgrades free to existing customers?

Does your shopping cart blend in well with your Website? Do you receive the information you need about your customers and their sales? Does your shopping cart have the capability to have an affiliate program, produce a newsletter or evaluate the shopping experience of your customers?

Does your shopping cart grow with your business or have you outgrown the shopping cart?

What do reviewers say about the shopping cart you are using? Can you find customer reviews of the shopping cart and if so, are they favorable?

After evaluating your shopping cart is customer service responsive to your need to make improvements? Do they give you suggestions or upgrades?

Seeing how important your shopping cart is to the success of your online business spending time evaluating how well your present shopping cart is performing and finding out what your customers think about your shopping cart is important and should be done on a regular basis.


Anyone can be a publisher an editor a writer

online blogging makes it all possible. There are ample of blogging software in the cyberspace and they all offer the same service, which is a portal for us to express our ideas. Well, in a tough market, one would have to find his way to surpass his competitions. This is where plugins come in! Plugins are usually used to further enhance and extend the functionality of your blog. As one of the leading blog service, WordPress offers more than hundreds plugins, with some really brilliant function and some not-so-useful features. Eventually, it is still up to the blogger to decide which plugins are useful and which are not.
    Extra protection is always welcomed. Akismet is one of the popular plugins offered by WordPress, where it filters all the spam comments against the Akismet web service, ensuring that this is no junk in your blog. Very useful and effective against those dreadful bots!
    While with Get Recent Comment, you will see a sidebar featuring all your latest or tradeback comments. You will have complete access to the appearance, whether to show the comments by corresponding post or simply by date. The plugin also allows you to filter unwanted pingbacks, ignore unwanted comments and etc. Plus, it works as a widget too.
    Then, there is Google sitemaps which allows blogger to complaint XML-Sitemap of their WordPress blog with Google sitemaps. Google sitemaps supports all pages generated by WordPress, including the custom ones. All major search engines that carry sitemap protocol such as Google, YAHOO, MSN Search will be notified of every update you make to your WordPress blog. Doesn’t it sound really high-tech?
    Flexible Upload, a WordPress plugin that intend to enhance basic upload functionality. Blogger can resize their pictures to a specify the size and also affix a watermark signature in all the pictures. And then we have WP Super Cache, a plugin that will help in speeding up your WordPress blog efficiently. This plugin works by generating html files, which are served by Apache without having to go through relatively troublesome PHP scripts.
    Advertisement on blog is nothing but a common norm. Easy Adsenser intends to provide an effortless method to insert Goggle AdSense code into your WordPress blog. You will have a widget displaying all the ads in your sidebar, along with a Google Search box. Easy Adsenser is most definitely the first plugin that allows you complete control over everything related to Adsense.
    twitME, an absolutely convenient plugin that lets blogger automatically post their new posts on twitter website. Besides, WP-GravatarWOrdpress Popular Posts will show the most popular posts in your blog by listing it out on a sidebar. Blogger is free to customize the widget according to his liking.  
    The lists go on and on. At the end of the day, it is still up to the blogger, whether to enhance their WordPress blog with Goggle Sitemap or WP Super Cache, or perhaps both. We all know how cool it is to have a blog that have more than just words.