Randy Roedl

posted by Randy Roedl on Jan 30

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All right, I know that if I begin this post saying that “content is king” yet another time, I will lose the interest of half the readers right there….

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That is the topic of this post though. Last week Maki from Dosh Dosh announced that his blog had reached 10,000 RSS subscribers (it is already approaching 12,000 for the matter of fact). If you ever visited his blog, you probably know that the quality of the content is outstanding.

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In order to reach such a large number of subscribers (in just over one year), however, you must think that he also carried all sorts of marketing techniques, networking tips and promotion tactics, right?

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Well, that was not that case, and that is why I think this story is quite interesting. Here is a quote from his post, where he describes the things that he didn’t perform.

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1. No feedcount. I did not display my feed count on Dosh Dosh for its entire lifespan and yesterday afternoon was the first time I put up my feed numbers. My feed count was also deactivated until I reached 8000 subscribers, which means no one could discover how many subscribers I had until that point.

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2. No Guest Posting. I have not written any guest posts for any site with the purpose of driving traffic back to my blog. I only wrote for Dosh Dosh.

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3. No Contests/Projects. Never held any contests, group writing projects, blog carnivals or competitions at all on this blog.

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4. No Advertising. Not a single cent was spent on buying ads to promote Dosh Dosh. Every single visitor that comes to this blog is organic.

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5. No Incentives. Apart from the content itself, I have never offered any incentives to encourage subscriptions. This means no ebooks, free reviews or gifts of any sort.

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6. No Guest bloggers. No one else has ever written any articles on this blog.

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7. No Digg frontpages. A long time ago, an article reached the Digg frontpage and was buried in a few minutes. After that, all content from Dosh Dosh has been automatically buried by Digg’s internal system (a plausible theory).

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8. No Frequent Posting. For the later part of Dosh Dosh’s lifespan, I wrote infrequently, sometimes only publishing one or two articles in an entire week.

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Now don’t get me wrong. I am not saying that all the mentioned points are worthless for bloggers. Holding contests and competitions, guest articles, social media exposure and so on can be used to complement your overall strategy.

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As Maki’s example illustrates, however, they are no alternative for solid and valuable content on the first place. Sometimes they are not even necessary. Here is his conclusion, and I concur with it.

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What does this prove, if anything? That it’s very possible to get a decent readership even if you don’t overtly go after subscribers by purchasing ads or providing incentives. Creating excellent content and getting exposure for it through the right influencers and platforms is very important.

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posted by Randy Roedl on Jan 30

There are a growing number of multi-author blogs being launched, and many blogs that once featured only a single author are changing to include more writers. Many of you probably read a number of multi-author blogs, including Daily Blog Tips, Freelance Switch, Performancing, and others. Some of you probably own or write for a multi-author blog as well.

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If you are considering starting your own, or changing a single-author blog to include other writers, there are some challenges that you should be aware of. While I do not own any multi-author blogs, I do write for a few on a regular basis, and I’ve written for even more on a one-time basis. Here are some of the challenges that are evident from my experience.

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1. Quality - The quality of a multi-author blog can be more difficult to maintain due to the different skill levels of writers, as well as varying levels of experience and reputation. When you are maintaining a blog for yourself in which you are the only writer, you are in complete control of the quality. When other writers are added to the mix the quality can either increase or decrease. While quality can be a challenge, it also presents a great opportunity for blogs that can meet the challenge head on. Adding top-notch writers is a surefire way to improve the quality of any blog.

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2. Identity and Branding - Blog readers choose to subscribe or come back to the favorite blogs on a regular basis in huge part because of the identity that a particular blog has established. In many cases this involves the personality and approach to blogging of an individual. This can be more difficult with multiple writers. Readers will not get the same consistent approach that they would get from a single blogger, and it can make it more difficult for readers to connect with the writers.

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3. Possible Duplication of Topics - When you are writing for your own blog it’s much easier to remember what you have written about in past blog posts and what topics are yet to be adequately covered. Of course blog readers do not want to see the same information presented over and over again, and this can be a challenge when several writers are contributing. The more writers there are, the harder it is to keep track of what has already been published. This can be helped if there is an editor or one person in charge of what gets published and what doesn’t, but this isn’t always possible or optimal.

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4. Coordination of Schedules - Multi-author blogs rely on receiving contributions from a number of different people who all have different schedules and different times that work best for them to write. It can sometimes be a challenge to coordinate this so that there are not 10 posts on one day and none the next. Some blogs select to set up a consistent schedule that assigns each writer a specific day (or days) to publish. One of the blogs that I regularly write for uses this type of arrangement and it really works well.

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5. Lack of Ownership - When you are running your own blog it is much easier, in my view, to stay motivated. No one else is ultimately responsible for your success and no one else will reap the rewards like you will. When there are multiple writers involved there is sometimes a lack of ownership in the responsibility to grow the blog and achieve goals. By this I mean that many writers may not give 100% effort like they would if they owned the blog themselves.

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From my experience the ideal way to overcome this challenge is to pay writers. Each time I write an article that I’m being paid for I have a certain quality standard for my work. In addition, I’m more motivated to promote the article, if possible, so that the blog owner who is paying me will be satisfied with the results and keep me on staff. When you are not being paid you should still be motivated to give your best, but there is a certain level of ownership and accountability that comes along with being paid.

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6. Maintaining Focus - With several different writers publishing articles on a different basis, it’s easy for each writer to head in a different direction. In order to keep the blog tightly focused, there will probably need to be some effort to point writers in a particular direction. While it is good to be able to present different opinions and different points of view, each writer needs to be aware of what direction the blog is heading and how it is going to get there.

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7. Finding Good Writers - Another challenge to consider is finding the writers in the first place. This is especially a large hurdle if you do not plan to pay writers, or if the pay is very low. Those opportunities that pay well are obviously much easier to fill. In order to find writers you might need to publish the opportunity on the blog, reach out to your existing contacts, approach potential writers directly, or post opportunities in forums and job boards.

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8. Internal Linking - This is one that many people don’t think about, but from my experience it is one of the hardest parts about writing for a multi-author blog. When you are writing for your own blog it is pretty simple to make an effort to link to older posts throughout your new articles. However, this becomes very difficult when you are not as familiar with the existing content of the blog you are writing for. Internal links are important for making the posts more user-friendly as well as for SEO purposes, so it is a good idea to include internal links whenever possible.

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9. Handling Payments - If you are the blog owner and you are paying writers you will need a good method of keeping track of who is owed and what has been paid. Different bloggers handle this differently, but regardless of how you accomplish the task you will need good organization.

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10. Not Overpaying - Of course you do not want to pay writers more than they are worth. If you are paying out more than the blog is bringing in you will need to look at the situation and determine what needs to be changed. Some bloggers are willing to do this in the short-term in order to build a more valuable asset and increase long-term profits. Others aim to always cover their costs and hopefully still be able to turn a profit.

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Why Use Multiple Authors?

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If you are considering owning or writing for a multi-author blog you should be aware of the potential challenges and have a plan to overcome them. Despite the challenges that we have looked at here, multi-author blogs still bring great opportunities. In fact, many of the challenges above can be turned into strengths if they are properly handled. Having a variety of different writers can help to give the blog a more balanced presentation. Additionally, each writer will have their own strengths and weaknesses. If the team is able to come together to accentuate the strengths of each, the result will be much better than any one person could accomplish individually. And there is always the obvious benefit that multiple authors produce much more content than one person is capable of.

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What is Your Experience?

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Have you ever owned or written for a multi-author blog? If so, what were you experiences? If not, would you think about doing so, why or why not?\n

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posted by Randy Roedl on Jan 30

Structuring, organization, management, business administration, practice,
\r\nday-to-day operation, staffing, routines, acounting, filing and other
\r\nsystems all form part of a business. The types of businesses available to
\r\nyou might also influence how you organize the business. State guidelines,
\r\npersonal goals, financial means, tax-friendly solutions all feed into
\r\nwhat you  may end up having as the  structure of yrou business. It could
\r\nbe a sole proprietorshop, an incorporated business, a partnership, or a
\r\njoint venture. Thre are risk/rewards for each of these types of
\r\nbusinesses, areas of strenght and weakeness, for example, sole ownership
\r\nis great for you are your own boss, but that also means all the liability
\r\nattaches to you personally and professionally, business-wise as well. Not
\r\nthe optimal model most would aruge, even though it provides great tax
\r\ndeduction potential at tax time each year for legitimate business
\r\nexpenses and such deductions.

\r\n

Many business minded professionals going out on their own prefer a
\r\nlimited liability company(LLC) that offers liability protection of a
\r\ncorporation and a partnership without most of the complications, effort
\r\nor hassle, legitiamte and above board.

\r\n

Profitability, purpose and day-to-day operating of a successful work at
\r\nhome business will give and take, ask a lot of you. It is a personal
\r\ninvestmnet way beyond the capital and hours that you work.

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It requires dedication, plans, execution, attention to detail, focus and
\r\noftentimes working long hours, sacrificing personal time and luxury etc.

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If you work at home business is about making money, you will feel it.
\r\nThere might be challenges, obstacles and more to overcome in due course.
\r\nThings that you might have to pay particular attention to will relate to
\r\nbusiness aspects like: accounting, taxes, employees, office space,
\r\noffice tools, customer satisfaction and sales, follow-up, makerting and
\r\nadvertising, growing and expanding the business,e ven closing it down (if
\r\nfailed or unsuccessful). The experts all agree that regardless of the
\r\nnature, industry, size, expertise, most if not all work at home business
\r\nideas, launches, start-ups, will not have a chance of success,  if these
\r\nand other factors are not managed correctly, deliberately and
\r\npro-actively. Are you ready and up for the challenge for what your work
\r\nat home business might cast your way!?

\r\n

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posted by Randy Roedl on Jan 29

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For that reason, WOW has decided to be quick about warning our readers to get the protective patch before examples of this spread in the wild.

At Microsoft, a team has been working day and night world wide web security suite the last few days to find a fix.

The first edition was practical, pleasing, and full of useful scripts, tips, and world wide web security suite.The first edition was practical, pleasing, and full gossip blog of useful scripts, tips, and world wide web security suite.

To have a secure foundation internet security suite the critical World wide web applications of the future, severe weaknesses must be addressed lack of encryption to preserve privacy, lack of cryptographic authentication to identify the source of information, and lack of cryptographic checksums to preserve the integrity of data and the integrity of the packet routing information itself. The continuing improvement in processing power makes once computationally prohibitive cryptographic attacks more world wide web security suite.

posted by Randy Roedl on Jan 29

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E senza toccare il marketing management software fisso del personal che ti ospita.

Still, its all an interesting portrayal of a market play where one of the protagonists seems to be roundly disliked by everyone.

Developers are entitled to have those products listed in the rss feeds on the Marketplace which is automatically distributed to thousands of end users who rely on the Windows Marketplace to rate, review and make purchasing marketing management software.

With no long term commitments and an simple to understand pricing structure, Expedites Simplicity email marketing software is the right choice for your big email marketing campaigns. Email marketing solutions and anti spam software from marketing management software Email marketing system enables optin email lists, email newsletters, email announcements, email list hosting, direct email campaigns, and email discussion groups.Email marketing solutions and anti spam software from marketing management software Email marketing system enables optin small business marketing strategy email lists, email newsletters, email announcements, email list hosting, direct email campaigns, and email discussion groups. Marketing software is the analysis of the fundamental objectives and marketing management software for the on the web strategic project such as What is the objective of the strategic website.

posted by Randy Roedl on Jan 29

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When it comes to innovative content, we’re usually trying to come up with compelling things to say that will bring us attention and enhanced credibility, maybe much like we would if we were writing a serialized book. But this is definitely not a book.

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In fact, online content in general and blogging in particular are very non-bookish indeed, thanks to the real-time interactivity the medium grants. Instead of a static monologue, blogs are a two-way multimedia interactive environment.

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Let’s take a look at four ways you can spark interaction with your audience that increases engagement and makes you a more innovative content producer.

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1. Encourage comments

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Encouraging blog comments is the most obvious way to interact with your readers, and there’s more to it than simply asking readers to leave a comment. Luckily, we covered that very topic recently with One Simple Way to Generate More Comments on Your Blog. It seems James knew what he was speaking about, since the post scored over 100 comments.

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But beyond the ways in which you can end your post to encourage comments, what you say in substance will make a large difference, too. When you take the time to be strategic about your subject matter, you’ll be naturally asking big questions and tackling tough topics, both of which tend to lead to robust reader discussion.

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2. Turn Questions into Content

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One of the easiest ways to create compelling content is to simply invite readers to ask questions, and then answer the questions in public. This is the entire basis of the iconic status of folks like Dear Abbey and Ann Landers, and the technique can be applied to just about any subject matter.

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Why does this work so well? Because the format forces you to focus on what your readers are most interested in—themselves and their own challenges. Here are a few ways people are using this strategy online:

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• Advice Column: Maki just recently launched Ask Dosh Dosh, and he gives a lot of great reasons why adding an advice column to your blog can benefit both you and your readers.

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• Audio Advice: The radio call-in format is decades old, but easier that ever thanks to free services like Blog Talk Radio that grant anyone to interact with their audience with audio.

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• video Advice: Check out how Ask Dan & Jennifer takes the same basic approach, but instead they use video and a casual setting to bring the advice column into the age of You Tube.

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3. Reader Activities

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For some blogs, getting readers to perform tasks, assignments and peer reviews can add a lot of value. If you’re taking an educational approach to blogging (you are, right?), then why not add in elements usually found in paid training programs?

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For example, Darren Rowse of Problogger does Group Writing Projects and Community Blog Consulting. I’ll be doing an ongoing series on magazine headline remix challenges, and I occasionally even rewrite headlines for readers as a group learning experience.

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You don’t need to have an audience of bloggers for this to work. Just think about which individual activities and group collaborations can help your readers “get” what you’re speaking about at a deeper level.

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4. Multimedia Engagement

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Starting now and into the future, you’ll see more and more content being supplemented with multimedia that can be interacted with in ways that increase engagement. This is some of the stuff we’re showing people how to create in Teaching Sells for paid content environments, but I expect to see it trickle into the blogosphere as competition increases.

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For example, say you want to differentiate between the standard model for selling information products using the “funnel” approach compared to the “access” model of membership sites. First, you’d want to make sure that people comprehend what the funnel approach is all about, so you provide a bit of interactive multimedia content (with audio) that prompts readers to “lean forward” and interact with the data however they want to.

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Go ahead, click that last link above (it won’t bite, but there is audio). You’d be shocked at how easy it is to create this kind of content, and the tools are getting cheaper and more powerful all the time. Check out Articulate Engage for more information.

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What Did I Miss?

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These four ways to increase interaction levels are the most obvious, but I’m betting there are others out there. Feel free to share any methods you’ve seen or ideas that you have in the comment section.

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posted by Randy Roedl on Jan 29

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Leo of Zen Habits fame has just launched a blog about writing — Write to Done. Check it out, good stuff.

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Looking to spice up your blog with an interview? Check out 8 Great Places to Find Interview Subjects

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Skellie offers useful advice over at Freelance Switch with 12 Incredibly Crafty Ways to Become a High-Profile Freelancer

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Caught in an ethical dilemma about online marketing? Ask a preschooler, or read What my Preschooler can Instruct you about Online Success

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A useful piece about the huge role emotion plays in our buying decisions, and a Bee Gees reference to boot. Go read Roberta’s
\nTargeting Emotion: How Deep is Your Love … or Worry or Fear?

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Sean reveals the large glaring hole in giving away things *completely* for free in Does FREE have value? Or can it have value?

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You can’t look in any direction without hearing about the nasty economic outlook, and it will likely impact web advertising. See Aaron’s Web Publishers: Are You Ready for Your Ad CPM Rate to Drop 30% in 2008?, and start thinking about what you can sell directly instead.

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I’m still trying to figure out if I want to use Twitter. Darren and Maki have been throwing out several ideas I might try.

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Here’s a great post over at Anita Campbell’s Small Business Trends - Top Experts Dish with their Best Kept Marketing Secrets (I had to answer in the comments because I missed the deadline… see my comment for why).
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posted by Randy Roedl on Jan 29

A large thank you for all the 71 participants. There were some very interesting tutorials among the submissions (one of them is even reporting a “Bandwidth Limit Exceeded” error; I guess the article was very popular…).

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Participants have until next Thursday (January 31) to post a list with their favorite tutorials, and the winners will be declared on the following day.

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Now to the list with all the tutorials. Browse around them, subscribe to the blogs you will discover, and have fun!

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Blogging

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• How To Install WordPress - A Visual WordPress Guide by Jeff.

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• Google Analytics for n00bs - Using statistics by Viraj.

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• How To Run A Fantabulous Blog Contest by Vijay.

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• How to make a Killer Blog by Honeytech.

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• Backup guide for bloggers by Mehmet.

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• What is a Blog and How to Read it by Lana.

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• Tutorial: How to print blog articles the smart way by Jacob.

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• A complete guide: How to make your post attractive using images by Vijay

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• 5+1 Ways of promoting your Blog/Site/Brand name in your college by Ashfame.

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• 8 Effective Ways to Increase RSS Readership by Tejvan.

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• Backing Up Wordpress by Dan Cole.

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• How to Feature Your Best Posts in Your Sidebar by Matt.

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• Effective Linking With Your Old Post in 10 Steps by Dexter.

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• Protect Your Blog And Counter Copyright Thefts by Tibi

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• How To Launch a Blog Successfully? by Mr. Gee.

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• How to incorporate Google Custom Search engine with Adsense into your Wordpress blog by Zaheer.

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• How to Install WordPress (Chinese) by Young

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• How to Add More Sidebar Text Widgets by Lori.

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• How to Write Scannable content: A 6-Step Approach by Daniel.

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• Double Your FeedBurner RSS Numbers Overnight by Joel.

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• How To: Showing Only a Post Excerpt in WordPress by Kyle.

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• Display User Welcome Message by Mike.

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• Absolute Guide to Losing Readers by Ronald.

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Health & Lifestyle

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• Guide to Cure Acne by Jeni.

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• Self-Portrait (with Knits) by Deb.

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• Tutorial on Keeping the Wrong Man Away by Fairyshirley.

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• How To Stop Worrying by Dee.

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• How To Prevent Aging by Chris.

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• How to Start a Low Carb Diet by Jo.

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• Zero to Rhythm in 12 Days by Amberlynn.

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Make Money On the web

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• How to list an eBay auction for maximum profit by Mike Panic.

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• How to go from $0 to $7000 per month and back to $0 again by Patrick.

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• Make Money With a Poor Mans BANS (Build a Niche Store) by Guy Patterson.

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• How To Make Money Online By Exploiting Your Grandma (An Simple 7 Step Program) by Sucker.

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• Google Adsense Beginners Guide by Iulian

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• How I made $1,000+ from Dead Blogspot Blogs with SedoParking! by Jacky

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• A 5-Minute Method to Redirect Your Affiliate Links by Muhammad.

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Other Topics

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• The Perfect Homemade Pie Crust ~ A Tutorial with Photos ~ by Jo-Lynne.

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• How to Take Someone Down that is MUCH Bigger than You by Max.

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• Fussy’s Handy Ways To Ruin Your Marriage by Mrs. Fussypants.

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• Shopping at Adambeauty.com - simple tutorial by Paris.

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• How to Write a Memoir to Remember by Nancy.

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• How To Write A Letter of Complaint to Your Bank by Pettinger

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• How to buy Wedding Invitations On the web by Rhonda.

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• Questions on Economics You’ve Always Wanted to Ask by Tejvan

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• WFMW: Jon Udell’s Library Lookup by Melanie.

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• Tutorial: How to Write a Business Letter by Chrissy.

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• How To Eat Healthy At Fast Food Joints by Levi.

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• Possessive vs. Plural: Getting it Right by Corner Scribe.

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• Tutorial on Forward Motion Application with Transcription and Video by Rewsnat.

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• How to do your Due Diligence when purchasing land on eBay by Carol.

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• Drain and Flush Your Water Heater To Extend Its Life by Chester.

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SEO & Web Development

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• Strategic SEO - building an optimal keyword attack formula for bloggers by Lex.

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• 5 Easy Steps To Oodles Of Search Engine traffic For Your WordPress Blog by Moshin.

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• Optimize your Blog Post for Google - Tips that you might not have heard by Shankar.

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• How to transfer a domain from Yahoo to Godaddy by Valerie.

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• Gaining Backlinks With SEO Friendly Web Directories by Daniel Harrisson.

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• DOs and DON’Ts - Colour by Vivien

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• How do you make a scroll box for HTML code? by Melanie.

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Technology & Software

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• How to connect your Laptop/PC/Computer to your television by Aseem.

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• Ghid de instalare Windows XP (Romanian) by Napster.

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• Google Docs to HTML — cleanly… by Scott.

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• How to extract and open .daa files for free by Sumesh.

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• How To Digital Ink Your Drawings Using Flash by Aywren.

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• Boost the Volume in QuickTime Player by Ashwin.

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• A tutorial on mastering Digital Photography in minutes! by Praval

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• How to make the most using RSS reader by Kriz.

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• How to Remove CD/DVD Scratches Using a Toothpaste by Rhodilee.

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• How to remove Virus from USB Drives by Madhur.

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• How to RSS like a Rockstar… (Part 1) by Lucy.

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• How to Play Downloaded Videos on Your iPod, Xbox 360, or DVD Player by Engtech.

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• Como criar sua pandoras battery para o psp (Portuguese) by Leandro.

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• How To Assemble And Build A PC by JohnTP.

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• How-To: Import Audiobook CDs to iTunes by Britne.

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posted by Randy Roedl on Jan 29

This year is going to be the year. 2008 is the start of something new in wordpress blogs for me. I have been working on some new blog strategies and test things I thought I would never be doing in the world of blogging. Be on the lookout for some new plugins and wordpress programs. I am also working on some new themes that will be posted here for free. These will be new and fresh and most of which you have never seen before. If your not blogging now, START. It is the future.

posted by Randy Roedl on Jan 28

Jajahs massive differentiator from its competitors is its simplicity. In order to defray internet marketing conference costs, its important that we reach a very massive number of people so we certainly would not want to cut off onefifth of the worlds population, potentially. The U.N.

Special affinity groups will meet in dedicated rooms over lunch on internet marketing conference.

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Perhaps world wide web marketing conference will supply only basic platforms and produce no completed products.

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