posted by Randy Roedl on Aug 31

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The importance of Reciprocal links in Internet Marketing By: Pradeep Aggarwal

Keywords and Ad Words aren\’t the only way that search engines score relevancy; links to other similar sites are another important factor. Keywords have been so abused by some webmasters that links are winning much more relevancy points. Google is said to love them. It might sound strange to recommend that your users should check out your competitors, but they probably know about them anyway.

If your competitors have a higher ranking than you, linking to them can often give you a higher relevancy score with the search engines and the subsequent increase in traffic will make it worth your while.

Alternatively, you can link to your own site by creating a subdirectory. This is like building another web page, but the URL will include your keyword. So if you were selling stuffed toys, the new URL would be YourDomain.com/stuffed-toys/stuffed-toys.html.

You could then write a short paragraph on the home page, describing the new page and including a link. You will get massive relevancy points for this!

Reciprocal Links

Reciprocal linking means forming partnerships with other sites who place a link from their web pages to yours. You give them a similar link in return.

When you look for people to swap links with, make sure that you do not reduce the quality or content of your own site. You don\’t want users to click straight through without reading your content; you want them to purchase first. One way to stop them from running away too swiftly is to create a \”Resources Page\” and link to that page from your homepage. This doesn\’t take away from the content on your homepage and the links are just one click away rather than being buried deep within the site, giving value to your partners.

In any case, you want to be sure that your site is more than just a page full of links. If your site contains more links than content, it will not be attractive to webmasters, search engines or users.

Picking Your Partner

Your link partners should be sites your target market will visit. Think about your product and its subject area and brainstorm to determine where people interested in your product might be looking on the internet. For example, if you\’re trying to sell a book about blackjack strategy, it makes sense that the people visiting on the web casinos would make great customers. On the web casinos then could be good partners. Identify top-ranked, high quality casino sites and find the email address of their webmasters. You can also identify your competitors, see where they trade links and then follow suit.

Tips for Speaking to Webmasters

Before you contact webmasters, place a link to their site on your home page or resource page to assure them that you will actually provide a high quality link. Create a subject line that will encourage them to read your message rather than deleting it. You don\’t want them to think you are message is Spam. (Something about their site or product is sure to capture their attention; they will probably open and read it, thinking that you\’re a potential customer.)

Begin your message by talking about your visit to their site and what you found interesting about it. Detail your product or service in one line and ask them to exchange links with you. - 99 - Tell them in detail where you have put their link and accentuate that it is only one click away from your homepage. Tell them that if you don\’t hear back from them within 2 weeks, you will think about that to be a negative response and that you will remove their link from your site.

About the Author

Pradeep Aggarwal is the creator of eBizblaster. A one stop online shop For amazing product like for on the web business. Visit http://www.ebizblaster.com Free articles, tips, tricks and techniques for online business and World wide web marketing.

posted by Randy Roedl on Aug 18

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posted by Randy Roedl on Aug 18

Internet marketing is Changing Right Before Your Eyes!

 by: Ken Nadreau

There\’s no doubt about it . . .

Huge changes are in the air!

In the midst of all the usual scams and rip offs, there is a New Wave of Marketing techniques that are beginning to immerge that will forever alter what you do, or will take you out of the game.

The choice is yours!

You see, what most marketers have been spending their time on might be called \”peer marketing\”, that is selling to their fellow marketers. Hundreds and hundreds of programs and ebooks have been written designed to draw in affiliates to do the bidding and \”leg work\” for those producing them.

So now we have tons of \”how to\’s\” and just as many affiliate programs that have, over time, gotten real old.

Then, on top of all that, you have thousands of traffic exchanges and paid to read email advertising sites to make us think that we are actually marketing to someone.

But in reality, all we\’re really doing is perpetuating this \”peer marketing\” phenomenon that is frankly spinning our wheels and getting us nowhere.

We all know it\’s not working. We all know that, in spite of all the hype and hoopla, 95% of all online businesses are still failing miserably.

Let\’s face it, World wide web Marketing is in a rut that\’s got us all running around in circles!

But all is not lost!

Lately, new tools and methods to infuse new life into online marketing have been hitting the scene . . .

Things like Niche Marketing are beginning to draw many away from \”peer marketing\”, and teaching them to spend their time finding out what other people want and connecting them to those products.

What is being discovered, actually, is that the average on the internet marketer, who\’s been bogged down with trying to sell useless information to their peers, is generally well conditioned to slip right into Niche Marketing.

You see, there are tons of marketable, each day products available on the web, and there are just as many marketers who\’ve learned, due to immense competition,to be extremely convincing.

Putting the two together is creating a remarkable edge over the product producers who, most often, have minimal skills in advertising.

Most of these products, easily accessible through reseller programs, can be marketed alone or in combination with other product via quickly set up websites.

And, because there\’s no production costs, in either time or money, most advertising campaigns can be generated in a very short period of time.

So you might say, Internet Marketing is finally evolving in a much more constructive direction!

Yes, online sales people from all over the world are now learning how to do what a sales person is supposed to be doing . . .

Finding people who are really looking for what they sell, and selling it to them!

Do you hear someone knocking?

Oh . . . It\’s Opportunity!

posted by Randy Roedl on Aug 17

You give away something for free and suddenly you have a bunch of leads for your business opportunity,a ton of sales for your web store and a successful on the web business. That is
what world wide web marketing is all about.

The internet giants like Yahoo,google and Microsoft are living proof of this philosophy. Millions of people visit these web sites each day . These web sites provide free content which in
turn equals tons of sales.

Yahoo started out as a hobby web site and is now the number one most visited web site on the world wide web. Microsoft created hotmail which currently grants thousands of world wide web users to create a free e-mail account. Google is one of the best search
engines on the world wide web providing highly relevant results.

Here are some examples of free content provided by these highly successful web sites.

1.News

2.Sports

3.Business

4.Technology

5.Entertainment

6.e-mail

7.Directories

8.Tool bars

9.Limited Trials

10.Chat Rooms

If you currently have a web site producing small results, you may be trying too hard to sell your products,services, or business opportunity.

Your web site will become successful when you realize that the big majority of people surfing the world wide web are looking for
information. Become a provider of information and you will create viral traffic to your web site plus build long term relationships with clients.

Tips to promote your web site:

- Give away a free course or report in exchange for an email address.

- Have a trial for a limited time for some of your products and services.

- Write Articles to promote your web site and create a resource box in the bottom of your article.

- Give away an e-book in exchange for an e-mail address.

- Create a categorized links directory.

- Begin your own e-zine.

- Give away free greeting cards.

- Offer a free gift or certificate to repeat customers.

With a tiny bit of thought and creativity you can implement any of these strategies into your marketing plan. Keep in mind that the whole purpose of giving away something for free is to receive something in exchange.

You want to create hundreds of prospects and collect their contact information. Build a relationship with these prospects and you will earn their trust which in turn will lead into hundreds of sales.

Finding content:

- Search any search engine for hundreds of free content and articles. Look for content that matches the theme of your web site.

If you have not started, start this day. Remember this oxymoron:
Giving away free Content yields lots in return: Long term relationships,repeat customers, sales,Traffic,links and in conclusion,a successful online business.
what internet marketing is all about.

The world wide web giants like Yahoo,Google and Microsoft are living proof of this philosophy. Millions of people visit these web sites each day . These web sites provide free content which in
turn equals tons of sales.

Yahoo started out as a hobby web site and is now the number one most visited web site on the world wide web. Microsoft created hotmail which currently allows thousands of world wide web users to create a free e-mail account. Google is one of the ideal search
engines on the internet providing highly relevant results.

Here are some examples of free content provided by these highly successful web sites.

1.News

2.Sports

3.Business

4.Technology

5.Entertainment

6.e-mail

7.Directories

8.Tool bars

9.Limited Trials

10.Chat Rooms

If you currently have a web site producing small results, you may be trying too hard to sell your products,services, or business opportunity.

Your web site will become successful when you realize that the big majority of people surfing the internet are looking for
information. Become a provider of information and you will create viral traffic to your web site plus build long term relationships with clients.

Tips to promote your web site:

- Give away a free course or report in exchange for an email address.

- Have a trial for a limited time for some of your products and services.

- Write Articles to promote your web site and create a resource box in the bottom of your article.

- Give away an e-book in exchange for an e-mail address.

- Create a categorized links directory.

- Begin your own e-zine.

- Give away free greeting cards.

- Offer a free gift or certificate to repeat customers.

With a tiny bit of thought and creativity you can implement any of these strategies into your marketing plan. Keep in mind that the whole purpose of giving away something for free is to receive something in exchange.

You want to create hundreds of prospects and collect their contact information. Build a relationship with these prospects and you will earn their trust which in turn will lead into hundreds of sales.

Finding content:

- Search any search engine for hundreds of free content and articles. Look for content that matches the theme of your web site.

If you have not started, begin this day. Remember this oxymoron:
Giving away free Content yields lots in return: Long term relationships,repeat customers, sales,Traffic,links and in conclusion,a successful on the web business.

ABOUT THE AUTHOR